Happy Thursday! Your Daily PR Brief is here - October 19, 2023

Oct 19, 2023

Read some of today's best PR and Comms industry news clips:

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Summary Section:

19 Comms Pros Share Industry Buzzwords That Need To Be Retired
By Forbes Communications Council
Forbes - October 19, 2023
Phrases that at first seem like exciting and fresh ways to convey certain ideas and info can start to sound impersonal and outdated when they go viral and are overused.

These were the buzziest topics at PRSA ICON 2023
By Allison Carter
PR Daily - October 19, 2023
There was a buzz at PRSA's annual gathering of public relations professionals. Hundreds of professionals ranging from students to industry veterans gathered in the terrarium-like confines of the Gaylord Opryland Convention Center in Nashville to network and learn about the perils and promise of this moment for the industry.

The Friday News Dump Is Counter-Productive in the Social Media Age
By Sean O'Leary
PRNEWS - October 19, 2023
In a time before social media and smartphones, the Friday news dump was a successful crisis communications strategy. In recent years, the Friday news dump has become common knowledge for two reasons. First, reporters sharing these releases on a Friday afternoon are making it clear to their social media followers what's being done. Secondly, the consumption of news on smartphones or tablets no longer stops because the weekend arrives. On the contrary, people are more starved for news on Friday afternoons.

Good and Bad PR: Good News about Flora and toast, The Beckhams, Taylor Swift and Home Bargains
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - October 18, 2023
As the UK weather starts to freeze over, the media temperature is soaring thanks to brands starting to jostle for the prime Black Friday positions on Google and the media. What a world we live in. Fear not though, I am back, casting my tired old eyes over the stories from the last week in order to deliver a dollop of Good and Bad PR.

Building Strong Internal Communications
By Rob Forrester
Forbes - October 18, 2023
Employees are the lifeblood of your organization. Nurture and empower yours to be passionate advocates through a dynamic internal communications program.

Communicator Spotlight: Margaret Taylor, head of public affairs at Salesforce
By Eleanor Hawkins
Axios - October 19, 2023
Margaret Taylor joined Salesforce in early 2020 as the tech giant's first public affairs hire. Taylor and her team are responsible for helping Salesforce engage in public policy matters — like sustainability, the Israel-Hamas crisis and Supreme Court decisions — while also staying true to the company's mission and stakeholder needs.

Stimulating profit growth: Strategic approaches for PR agencies
By Katie Brenneman
Agility PR Solutions - October 19, 2023
The public relations industry has changed dramatically in the past decade. Today, 60 percent of agencies say the term PR needs to be redefined, while 73 percent say that social events have significantly changed their communications agenda.

12 ways journalists annoy PR professionals
By Lindsey Chastain
Axia Public Relations - October 19, 2023
Improve your company's PR department or public relations firm's relationship with the media and journalists by avoiding these mistakes.

Phishing Out the Truth: Facebook Scams & Threatening Notifications
By Kaiti Horn
Franco - October 18, 2023
Thinking your Facebook business account has been reported because it violated a community guideline and risks suspension or deletion is pure nightmare fuel for communicators. Cyber security threats are on the rise. and it's becoming more common to receive these types of alerts on personal and professional pages. Before you panic, first pause and investigate a bit further.

Brands Play It Safe On Israel-Hamas Conflict
By Diana Marszalek
PRovoke Media - October 18, 2023
After taking activist stances on many societal issues in recent years, companies are proving reticent when it comes to the Israel-Hamas war.

Effective Crisis Communications Strategies for Travel and Tourism Companies
By Mark Ginsberg
Ronn Torossian - October 19, 2023
Effective crisis communications strategies for travel and tourism companies are essential to stabilise PR crises and minimise negative consequences.

New report: The State of PR Measurement 2023
Muck Rack - October 19, 2023
Today, Muck Rack published The State of PR Measurement 2023 report to explore how PR pros measure outcomes, which metrics they use most and how they communicate with leadership. Keep reading for key insights and access the complete report below.

'In hindsight' was this interview a good idea?
By Adam Fisher
Media First (UK) - October 19, 2023
It was billed as a “world exclusive interview”. But having watched Piers Morgan’s interview with the beleaguered family of Captain Tom, you wonder whether it was a good idea.

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Happy Thursday! Your Daily PR Brief is here - October 19, 2023

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