Good Thursday! Here's your Daily PR Brief - October 12, 2023
Read some of today's best PR and Comms industry news clips:
19 Comms Pros Share Key Skills People In Their Industry Need To Hone (Forbes - October 11, 2023)
How Diversity Can Be the Catalyst for Cultural Change (PRsay - October 12, 2023)
The Importance of Networking in Public Relations (5WPR - October 11, 2023)
3 best practices for boosting PR impact with fresh website content (Agility PR Solutions - October 10, 2023)
Newsjacking: How Brands Can Use Current Events To Make News (Crenshaw Communications - October 11, 2023)
When One Company's Crisis Becomes Your Company's Problem (PRNEWS - October 11, 2023)
Deborah Hyman: Championing change in communication (PR Daily - October 10, 2023)
PRovoke Media Announces 40 Global SABRE Award Winners (PRovoke Media (UK) - October 12, 2023)
AI Is Reprioritizing The Fundamentals Of PR And Communications (Forbes - October 11, 2023)
Why Do Celebrities Struggle With Accountability? (HMA Public Relations - October 12, 2023)
How Microsoft's AI comms tools work as a copilot, not an autopilot (Ragan Communications - October 12, 2023)
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Summary Section:
19 Comms Pros Share Key Skills People In Their Industry Need To Hone
By Forbes Communications Council
Forbes - October 11, 2023
The skills that once defined success in the communications field are undergoing a profound shift, and staying ahead of the curve is essential for success in this space. Here, 19 Forbes Communications Council members discuss the skills that are imperative for today's communications professionals to hone, explaining why these competencies are so critical to thriving in this dynamic, diverse and rewarding space.
How Diversity Can Be the Catalyst for Cultural Change
By Chantelle Polite
PRsay - October 12, 2023
Maria Rodriguez, Vanguard Communications’ president and CEO, and Brigitta Toruño, CEO and founder of UNO Translations and Communications, are two Hispanic leaders with deeply rooted connections to their cultural identities. Their backgrounds have profoundly impacted their careers; both women choose to use the power of diversity, equity and inclusion to make strides in their respective fields.
The Importance of Networking in Public Relations
5WPR - October 11, 2023
Learn how important relationships, connections, networking, and collaborations are in the public relations industry, especially in today's digital age.
3 best practices for boosting PR impact with fresh website content
By Chatty Garrate
Agility PR Solutions - October 10, 2023
Every millisecond of user attention is a coveted treasure. Countless resources often get poured into crafting what should be top-tier content, but it's getting harder and harder to make more than a ripple in the ocean of online media. But we've got your back with this deep dive into three best practices that we believe will define website content in the next year and beyond—always playing the long game! Get these straight and PR impact will no longer be a matter of luck, but a skill you can master.
Newsjacking: How Brands Can Use Current Events To Make News
By Colleen O'Connor
Crenshaw Communications - October 11, 2023
Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. Given the ever-evolving digital landscape, keeping up with current events is not just important, but imperative for businesses that want to stay relevant and engage their most important audiences. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.
When One Company's Crisis Becomes Your Company's Problem
By Mike McLean
PRNEWS - October 11, 2023
Even with long-standing, trusted partners, you need to remember that their problems can become your own. In order to protect their reputations and businesses, founders and their communications teams must prepare for the right response when third-party risk becomes a firsthand problem.
Deborah Hyman: Championing change in communication
By Jon Minnick
PR Daily - October 10, 2023
Deborah Hyman's relentless commitment to diversifying and advancing the field led to her recent recognition with the 2023 Ragan's Outstanding Service to the Industry Award.
PRovoke Media Announces 40 Global SABRE Award Winners
By Megan Miller
PRovoke Media (UK) - October 12, 2023
PRovoke Media has announced the winners of its 2023 Global SABRE Awards, the 40 best public relations campaigns from around the world. The 40 winners will receive their trophies at our Global SABRE Awards dinner, which will take place on Wednesday November 8 in Washington, DC, at the culmination of our PRovoke Global summit.
AI Is Reprioritizing The Fundamentals Of PR And Communications
By Nathan Miller
Forbes - October 11, 2023
When speaking with communications students or others at my PR firm, I often make the point that many of the most important insights in our field were developed thousands of years ago. For instance, I have yet to find a better formula for an effective speech or piece of persuasive writing than Aristotle's ethos, pathos and logos. Yet, during my time as a communications professional, which began in the mid-aughts, I have watched as the fundamentals—writing skills, strategic thinking, emotional intelligence, the ability to truly listen to and understand an audience—have been de-emphasized in favor of shinier objects related to the rise of the internet and social media.
Why Do Celebrities Struggle With Accountability?
By Alison Bailin
HMA Public Relations - October 12, 2023
This week, Jada Pinkett Smith has been promoting the release of her memoir through interviews with People Magazine and The Today Show. Alison Bailin dives into the press tour and explains how Pinkett Smith's public efforts spark a broader conversation about celebrities and accountability.
How Microsoft's AI comms tools work as a copilot, not an autopilot
By Justin Joffe
Ragan Communications - October 12, 2023
Early on in his opening keynote during Ragan's Internal Communications Conference at Microsoft HQ in Redmond, Wash., Microsoft VP of Public Affairs Steve Clayton recalled this time last year when the first headlines emerged about Dall-E images being generated from text, AI writing better recipes from humans and more. A month later, on Nov. 30, ChatGPT was introduced.
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