Hi! Your Tuesday Daily PR Brief is here - October 10, 2023
Read some of today's best PR and Comms industry news clips:
How Communications Leaders Can Beat Burnout (Franco - October 10, 2023)
What Will It Take for Celebrities to Throw Out the Legacy PR Playbook? (Vulture - October 10, 2023) [PODCAST]
The Art of Earning Attention in Health Communications (O'Dwyer's - October 10, 2023)
What the WGA agreement means for AI use among communicators (PR Daily - October 10, 2023)
How To Protect Your Client From Headline-Seeking Reporters (PRNEWS - October 10, 2023)
Gender and Leadership in American Businesses (Institute for Public Relations - October 6, 2023)
5 Online Reputation Management Trends You Should Definitely Not Ignore (Forbes - October 10, 2023)
Media Relations Best Practices With Axia (Axia Public Relations - October 10, 2023) [VIDEO]
How CMOs Can Help Nurture Consumer Well-Being (Forbes - October 10, 2023)
Trust issues: the one reason buyers give B2B content a letter grade of "D" (Sword and the Script Media - October 10, 2023)
Old school public relations is the opposite of an abundant mindset (LinkedIn - October 9, 2023)
Klopp, chaos and the risks of giving personal opinions in media interviews (Media First (UK) - October 10, 2023)
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Summary Section:
How Communications Leaders Can Beat Burnout
By Nikki Little
Franco - October 10, 2023
Communications and marketing work is notorious for leading to burnout. Explore tips for beating burnout — starting at the top of the organization.
What Will It Take for Celebrities to Throw Out the Legacy PR Playbook? [PODCAST]
By Sam Sanders
Vulture - October 10, 2023
Listen to the full episode of Into It to learn the top mistakes celebrities make in their PR responses and why Jamie Foxx and Taylor Swift are this year’s MVPs for PR done right. TikTok’s PR lady explains why stars keep making the same mistakes.
The Art of Earning Attention in Health Communications
By Shannon Moylan
O'Dwyer's - October 10, 2023
If we're stuck in this chaotic attention economy, how do we break through and get attention for ourselves or our clients? We all know reporters are spread thin, often being asked to be experts on a million topics at once. How do we get back to telling meaningful stories that matter enough for a reporter to write/produce it and an audience member to consume and retain the message?
What the WGA agreement means for AI use among communicators
By Sean Devlin
PR Daily - October 10, 2023
The end of the Writer's Guild of America (WGA) strike means a lot more than just the return of the entertainment we all love — it also bears considering what the impact will be on the usage of artificial intelligence (AI) in the workplace on the whole.
How To Protect Your Client From Headline-Seeking Reporters
By Arthur Solomon
PRNEWS - October 10, 2023
During my career as a journalist, and a much longer one in public relations, I long ago came to the conclusion that there are three types of journalists.
Gender and Leadership in American Businesses
By Pew Research Center
Institute for Public Relations - October 6, 2023
Pew Research Center analyzed Americans’ opinions on women in top business leadership positions and the obstacles they face in obtaining those roles.
5 Online Reputation Management Trends You Should Definitely Not Ignore
By Uri Samet, CEO of Buzz Dealer
Forbes - October 10, 2023
When people want to know something about anything, they will ask the internet first. That’s why you need to have some control over the answer that it gives about you.
Media Relations Best Practices With Axia [VIDEO]
Axia Public Relations - October 10, 2023
Discover media relations best practices with the Axia Team on the On Top of PR videocast. Learn essential strategies for effective PR.
How CMOs Can Help Nurture Consumer Well-Being
By Suzy DePrizio, CMO at Centene Corporation
Forbes - October 10, 2023
To support both our teams and consumers on their journey to find comfort and even joy, here are three strategies to adopt as a leader.
Trust issues: the one reason buyers give B2B content a letter grade of "D"
By Frank Strong
Sword and the Script Media - October 10, 2023
B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn't trust you. That challenge is fairly pervasive across B2B marketing, according to a new survey.
Old school public relations is the opposite of an abundant mindset
By Mads Caldwell
LinkedIn - October 9, 2023
I love PR. Today I want to share how 'old school PR' practices employed today often lead to unmet expectations, straining relationships and mental wellbeing.
Klopp, chaos and the risks of giving personal opinions in media interviews
By Adam Fisher
Media First (UK) - October 10, 2023
Liverpool scored a goal in their match with Spurs that was incorrectly ruled out for offside despite being checked by VAR – officials who check key moments in games for officiating errors. Amid the fallout, the Professional Game Match Officials Limited (PGMOL), the body responsible for refereeing standards in the UK, subsequently released chaotic audio of the decision-making, conversations and panic that led to the error.
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