Hello! Peruse your Tuesday Daily PR Brief - September 26, 2023
Read some of today's best PR and Comms industry news clips:
Nine Ways To Perfectly Time Your PR Pitch To A Busy Journalist (Forbes - September 26, 2023)
6 questions with: American Psychological Association's Alicia C. Aebersold (PR Daily - September 25, 2023)
4 email etiquette tips for intentional communication (Ragan - September 26, 2023)
Wenner Crisis Shows the Power and Limits of Media Training (PRNEWS - September 25, 2023)
Earned Media vs. Paid Media: The Truth In "No Upfront Fees" (Spin Sucks - September 26, 2023)
Questions To Ask When A Prospect Wants To Switch PR Firms (Forbes - September 26, 2023)
5 PR challenges of the modern hiring market—and their solutions (Agility PR Solutions - September 26, 2023)
PRovoke Media Names 2023 Latin America Consultancy of the Year Finalists (PRovoke Media (UK) - September 26, 2023)
Media Interview Preparation Checklist: Your Key to Confidence (Media First (UK) - September 26, 2023)
Sharonda Davis is driving DE&I efforts at DKC—and setting an example for the PR industry (Muck Rack - September 26, 2023)
Blog With Confidence: 14 Do's And Don'ts For Your Blog Posts (Three Girls Media - September 25, 2023)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
Nine Ways To Perfectly Time Your PR Pitch To A Busy Journalist
By Kirill Perevozchikov, Founder and CEO of White Label PR
Forbes - September 26, 2023
If you've ever tried pitching journalists, you know by now that they're notoriously hard to reach. It's no surprise, considering they get hundreds of emails per day. The trick is to get your message in front of the right people at the right time.
6 questions with: American Psychological Association's Alicia C. Aebersold
By Isis Simpson-Mersha
PR Daily - September 25, 2023
Alicia C. Aebersold assumed the role of the American Psychological Association's (APA) inaugural chief communications officer in September 2017. With over 140,000 members, including researchers, educators, clinicians, consultants, and students, APA plays a pivotal role in the field of psychology.
4 email etiquette tips for intentional communication
By Justin Joffe
Ragan - September 26, 2023
These email best practices let employees know that you are being mindful, considerate and intentional with your messages.
Wenner Crisis Shows the Power and Limits of Media Training
By Sarah Brown
PRNEWS - September 25, 2023
Clearly, media interviews and high-profile public speaking opportunities can have real consequences for public image. Communicators can learn from Jann Wenner's fall from grace.
Earned Media vs. Paid Media: The Truth In "No Upfront Fees"
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 26, 2023
There is quite a debate between earned media vs. paid media, especially in a PESO Model program, and understanding the pros and cons of each is critical.
Questions To Ask When A Prospect Wants To Switch PR Firms
By Lee Caraher, CEO of Double Forte
Forbes - September 26, 2023
Here are some questions to ask to determine whether a “transfer” client is worth considering (assuming the company is in your sweet spot).
5 PR challenges of the modern hiring market—and their solutions
By Liam Bayford
Agility PR Solutions - September 26, 2023
In the current high-speed and fiercely competitive job market, organizations encounter a multitude of public relations hurdles that can greatly influence their capacity to draw in and retain top-tier talent. The digital age has ushered in a new era of transparency and scrutiny, where candidates have instant access to information about potential employers, and their impressions are shared widely on social media and review platforms.
PRovoke Media Names 2023 Latin America Consultancy of the Year Finalists
By Paul Holmes
PRovoke Media (UK) - September 26, 2023
Fourteen firms from across Latin America have been named as finalists in this year’s Consultancy of the Year awards.
Media Interview Preparation Checklist: Your Key to Confidence
By Adam Fisher
Media First (UK) - September 26, 2023
Media First's media interview preparation checklist guides you to deliver with authority and professionalism. Craft clear responses and handle crisis situations with ease. Explore now!
Sharonda Davis is driving DE&I efforts at DKC—and setting an example for the PR industry
By /humans.txt
Muck Rack - September 26, 2023
Sharonda Davis, Senior Vice President of Diversity, Equity, and Inclusion at DKC, shares her career path and favorite projects at one of the top PR companies.
Blog With Confidence: 14 Do's And Don'ts For Your Blog Posts
By Nick Sweeney
Three Girls Media - September 25, 2023
Blogging is one of the most cost-effective marketing tools available, and there’s a low barrier to entry. Discover how you can upgrade your blog posts in.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.