Check out Monday's Daily PR Brief - September 18, 2023
Read some of today's best PR and Comms industry news clips:
Spotting The Differences Between A Good And Bad PR Firm (Forbes - September 18, 2023)
Priorities Differ for PR Agencies, In-House Teams (O'Dwyer's - September 15, 2023)
Why you should start sourcing 2024 predictions now (PR Daily - September 18, 2023)
How new comms leaders can maximize their impact (Ragan Communications - September 18, 2023)
The future of public relations: AI and automation in the industry (Agility PR Solutions - September 18, 2023)
5 Things to do When Your Organization is Attacked on TikTok (PRNEWS - September 18, 2023)
Who Makes A Bigger Difference: People Or Companies? (Forbes - September 15, 2023)
Nine ways to make sure your PR sparkles this Christmas (PRmoment (UK) - September 13, 2023)
7 responsible principles to guide the use of AI in public relations (Axia Public Relations - September 17, 2023)
Are Social Media Platforms Liable? (HMA Public Relations - September 15, 2023)
The Future of PR/Comms and their Social Impact: PR and Communications practitioners, academics and educators worldwide wish for a more meaningful and socially relevant profession (PRCA - September 18, 2023)
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Summary Section:
Spotting The Differences Between A Good And Bad PR Firm
By John Boyanoski, President of Complete PR
Forbes - September 18, 2023
There isn't one right way to talk to the media, write copy, etc. But there are a few ways to tell the difference between good work and not-so-good work.
Priorities Differ for PR Agencies, In-House Teams
By Jon Gingerich
O'Dwyer's - September 15, 2023
Communications professionals who work in-house at a company's comms. department and those employed at a public relations agency revealed several different priorities in a new survey published by PR analytics and insights platform Memo.
Why you should start sourcing 2024 predictions now
By Keenan J. Emery
PR Daily - September 18, 2023
Just like how the first robin heralds the start of spring or the first Starbucks pumpkin spice latte proclaims the start of fall, prediction pieces signal the end of the year. And similar to how the PSL announced autumn suspiciously early this year, PR pros shouldn't wait until November to start pitching predictions.
How new comms leaders can maximize their impact
By Sean Devlin
Ragan Communications - September 18, 2023
It's said that some people are born leaders. For the rest of us, there's a lot of hard work and learning that goes into becoming an effective leader of others, regardless of the field we work in. To learn about what helps new comms leaders grow into their elevated roles, we spoke to several seasoned comms leaders about their paths to leadership, the lessons they learned along the way and the advice they have for those following in their footsteps.
The future of public relations: AI and automation in the industry
By Elizabeth Wilkens
Agility PR Solutions - September 18, 2023
Public relations, an industry historically characterized by human ingenuity and personal touch, is undergoing a transformative revolution. The powerful synergy of AI and automation in PR lies at the heart of this transformation. As technology
5 Things to do When Your Organization is Attacked on TikTok
By Rachel Winer
PRNEWS - September 18, 2023
Our author provides tips on how to include TikTok in crisis mitigation, social listening and thought leadership components of communications campaigns.
Who Makes A Bigger Difference: People Or Companies?
By Pablo Turletti
Forbes - September 15, 2023
It is people—in their double role as consumers and managers of companies' budgets—who can make decisions that could have a much bigger and broader impact.
Nine ways to make sure your PR sparkles this Christmas
By Daney Parker
PRmoment (UK) - September 13, 2023
Never mind the warm, sunny weather, now is the perfect time to be thinking about Christmas. Here are some top tips to make sure you get plenty of coverage during the festive season.
7 responsible principles to guide the use of AI in public relations
Axia Public Relations - September 17, 2023
Professional communications tools enabled by artificial intelligence (AI) systems are revolutionizing business processes. Use these seven principles to guide how your company uses AI for public relations work.
Are Social Media Platforms Liable?
By Scott Hanson
HMA Public Relations - September 15, 2023
600 school districts across the country and 10 school districts in Arizona are suing TikTok, YouTube, Instagram, Facebook and Snapchat, accusing the social media companies of contributing to a mental health crisis among students which has prompted districts to allocate resources to tackle the issue. Can social media be held accountable?
The Future of PR/Comms and their Social Impact: PR and Communications practitioners, academics and educators worldwide wish for a more meaningful and socially relevant profession
PRCA - September 18, 2023
The PRCA University Advisory Group and Quadriga University of Applied Sciences are thrilled to launch of their global report, 'The Future of PR/Comms and their Social Impact.' This comprehensive study engaged over 600 participants hailing from 23 countries and collected data in English, Spanish, and Turkish over the span of November 2022 to April 2023.
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