Take a look at Friday's Daily PR Brief - September 8, 2023
Read some of today's best PR and Comms industry news clips:
Accessible content basics for social media and PR pros (PR Daily - September 8, 2023)
Communicator Spotlight: Erin Pelton, Shopify's head of communications and public affairs (Axios - September 7, 2023)
Bad Reviews, Bad Behavior: Good for Business? (PR News - September 7, 2023)
How B2B Agencies Are Delighting Clients With Case Studies (Spin Sucks - September 7, 2023)
Thought Leadership In Tech: How To Make Sure Your Voice Gets Heard (Forbes - September 8, 2023)
The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines (Agility PR Solutions - September 8, 2023)
AI-generated disinformation: A new battleground for elections in 2024 (Neville Hobson - September 8, 2023)
Headliners: Barri Rafferty (PRovoke Media - September 8, 2023)
Make time for a communications spring clean – whatever the season (Influence (UK) - September 8, 2023)
The Power of Earned Media: What You Need to Know (Bianchi Public Relations - September 7, 2023)
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Summary Section:
Accessible content basics for social media and PR pros
By Jess Zafarris
PR Daily - September 8, 2023
Reach more people and ensure inclusivity with these accessible content tips and advice from Alexa Heinrich.
Communicator Spotlight: Erin Pelton, Shopify's head of communications and public affairs
By Eleanor Hawkins
Axios - September 7, 2023
Erin Pelton leads communications and public affairs for global commerce platform Shopify, which connects millions of independent retailers to consumers worldwide.
Bad Reviews, Bad Behavior: Good for Business?
By Daniel Rene
PR News - September 7, 2023
Recently, a heated, expletive-laden altercation between David Portnoy and Charlie Redd, the owner of Dragon Pizza in Somerville, Massachusetts, took the internet by storm. Portnoy's "no bad press" mantra appears to have had an unforeseen positive impact on the pizzeria – despite the embarrassing behavior of both men involved.
How B2B Agencies Are Delighting Clients With Case Studies
By Kristen DeGroot
Spin Sucks - September 7, 2023
Kristen Matthews says case studies are the strongest way to turn a lead into a client. She shares her strategies on how to do this in a B2B business.
Thought Leadership In Tech: How To Make Sure Your Voice Gets Heard
By Susan Thomas, Founder and CEO of 10Fold
Forbes - September 8, 2023
Talk about thought leadership far exceeds actual examples of thought leadership in technology marketing today.
The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines
By Arthur Solomon
Agility PR Solutions - September 8, 2023
On August 28, The U.S. Department of Transportation posted the following: "WASHINGTON – The U.S. Department of Transportation (DOT) today fined American Airlines $4.1 million for violating federal statutes and the Department's rule prohibiting tarmac delays of three hours or more on domestic flights without providing passengers an opportunity to deplane.
AI-generated disinformation: A new battleground for elections in 2024
Neville Hobson - September 8, 2023
In countries around the world, 2024 will bring elections. And something new is causing a lot of worry – disinformation generated by AI. How worried should we be about AI disrupting elections?
Headliners: Barri Rafferty
By Diana Marszalek
PRovoke Media - September 8, 2023
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Barri Rafferty, who is Morrow Sodali's new Americas CEO.
Make time for a communications spring clean – whatever the season
By Sarah Browning
Influence (UK) - September 8, 2023
A spring clean of your communications content can take place at any time, even in the summer months if that works for you. Whenever you do it, the benefits are well worth the effort.
The Power of Earned Media: What You Need to Know
By Jaclyn Bussert
Bianchi Public Relations - September 7, 2023
Earned media is more trouble and risk, but ultimately, it is also more rewarding, by adding crucial credibility and trust to your message.
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