Good Thursday! Your Daily PR Brief is here - September 7, 2023
Read some of today's best PR and Comms industry news clips:
The secret to financial PR success: 5 practical tips for aspiring pros (PR Daily - September 7, 2023)
Four Tips To Extend Your Inner PR Team (Forbes - September 6, 2023)
Rotten Tomatoes Under Fire After PR Firm's Scheme to Pay Critics for Positive Reviews Uncovered (IGN - September 6, 2023)
PR's Top Pros Talk: Marie de Foucaud (O'Dwyer's - September 6, 2023)
AI for communicators: What's new and what matters (Ragan - September 7, 2023)
How to Overpower Media Distractions Like Fyre Festival 2 to Reach Target Audiences (PRNEWS - September 6, 2023)
Good and Bad PR: DfE looks inept, Loch Ness scientists look like fools but Sky Sports looks great (PRmoment (UK) - September 7, 2023)
3 creative tips for optimizing PR campaigns using sales data (Agility PR Solutions - September 7, 2023)
Cybersecurity: 7 Types of Phishing Campaigns (Axia Public Relations - September 7, 2023)
Am I Building Loyal Audiences? (HMA Public Relations - September 6, 2023)
Leadership Buy-In is Essential for PR and Communications Success (PRGN - September 7, 2023) [PODCAST]
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
The secret to financial PR success: 5 practical tips for aspiring pros
By Mary Poliakova
PR Daily - September 7, 2023
Samantha Jones from "Sex and the City," Alexis Rose from "Schitt's Creek," Olivia Pope from "Scandal" – what's the common thread binding these cherished TV personas? You guessed it right. They all worked as publicists or communications specialists. However, financial public relations professionals are notably absent from this list. Why? Well, financial PR doesn't carry the same allure and glamor among entertainment folks.
Four Tips To Extend Your Inner PR Team
By Kimberly Osborne
Forbes - September 6, 2023
When these four tips are brought together, you can have a stronger public relations team and, hopefully, a stronger earned media output.
Rotten Tomatoes Under Fire After PR Firm's Scheme to Pay Critics for Positive Reviews Uncovered
By Alex Stedman
IGN - September 6, 2023
A new report details how a PR firm paid off critics to post positive reviews of 2018 drama Ophelia on Rotten Tomatoes, prompting scrutiny over the reviews aggregator.
PR's Top Pros Talk: Marie de Foucaud
By Steve Barnes
O'Dwyer's - September 6, 2023
Elovation Consulting founder and CEO Marie de Foucaud is playing a major role in developing Saudi 100 Brands, a group of 100 brands that are part of Saudi Arabia's drive to develop new industries from scratch as the country diversifies its economy away from a dependence on oil.
AI for communicators: What's new and what matters
By Justin Joffe
Ragan - September 7, 2023
Fresh data around AI training, the Copyright Office’s public comment period, and new workplace tools from Zoom and Google.
How to Overpower Media Distractions Like Fyre Festival 2 to Reach Target Audiences
By Dustin Siggins and RJ Caster
PRNEWS - September 6, 2023
If you aren’t speaking with stakeholders, somebody else is. And without having real relationships, great brands won’t be able to distinguish themselves from the Fyre Festivals of the world.
Good and Bad PR: DfE looks inept, Loch Ness scientists look like fools but Sky Sports looks great
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - September 7, 2023
Have you missed me? I didn't think so. I hope you all had a glorious summer of fun and frolics. We are back down to earth with a bump and the kids going back to school has triggered the media machine to fire up once again.
3 creative tips for optimizing PR campaigns using sales data
By Ian David
Agility PR Solutions - September 7, 2023
Are you ready to uplevel your next PR campaign? Then you need to know how to use sales data to promote a healthy ROI and profit margin.
Cybersecurity: 7 Types of Phishing Campaigns
By Bre Chamley
Axia Public Relations - September 7, 2023
Keep your company's data secure by learning about how to avoid various types of phishing attacks against your firm.
Am I Building Loyal Audiences?
By Justin Liggin
HMA Public Relations - September 6, 2023
How do you effectively build audience loyalty? Discover how to keep your audiences loyal through personalization, consistency, credibility and more in this post from Justin Liggin.
Leadership Buy-In is Essential for PR and Communications Success [PODCAST]
By Gilbert Manirakiza, Founder and CEO, The Newmark Group
PRGN - September 7, 2023
Executive communications starts by having buy-in from leadership. Listen to the PRGN Presents podcast to learn how to do it.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.