Peruse your Wednesday Daily PR Brief - September 6, 2023
Read some of today's best PR and Comms industry news clips:
14 Mistakes PR Pros May Not Realize They're Making In Media Pitches (Forbes - September 6, 2023)
What college students think of Threads, changes to X (PR Daily - September 6, 2023)
6 steps to regaining customer trust after it's been broken (Agility PR Solutions - September 6, 2023)
To survive PR firms must reinvest in two main areas - technology and training, says Chris Lewis (PRmoment (UK) - September 5, 2023)
6 questions with: Anouk Morin of Ditto PR (Ragan - September 6, 2023)
The PR behind natural disaster reporting: Navigating the flood of information (Agility PR Solutions - September 6, 2023)
Working with AI to improve measurement can futureproof the PR industry (PRmoment (UK) - September 4, 2023)
6 reasons why your PR budget should be the last thing you cut during hard times (Muck Rack - September 6, 2023)
Cultivating Trust: What Impacts the Credibility of Your Website? (Influence and Co - September 6, 2023)
How A Pile Of Laundry Taught Me How To Manage My Time (Three Girls Media - September 6, 2023)
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Summary Section:
14 Mistakes PR Pros May Not Realize They're Making In Media Pitches
By Forbes Communications Council
Forbes - September 6, 2023
Even when operating with the most sincere intentions, comms professionals sometimes make mistakes in their media pitches that inadvertently sabotage their efforts.
What college students think of Threads, changes to X
By Dina Saad
PR Daily - September 6, 2023
Imagine social media as a simmering pot of stew. With every year, we toss in a new ingredient, sometimes enhancing the flavor, other times changing it altogether. Lately, the buzz is all about Threads — Meta's newest spice in the mix — and everyone's curious whether it's the next heady aroma or just a fleeting scent.
6 steps to regaining customer trust after it's been broken
By Sam O'Brien
Agility PR Solutions - September 6, 2023
There can be many reasons why you lose your customers' trust. It may be down to simple mistakes or it may be down to faults that need to be remedied. The important thing to note is that it happens and that knowing how to regain customer trust has to be something you actively pursue. Strategies that attempt to regain customer trust can be as important as strategies to attract new customers.
To survive PR firms must reinvest in two main areas - technology and training, says Chris Lewis
PRmoment (UK) - September 5, 2023
One of the UK's most successful PR agency entrepreneurs over the last 25 years has been Lewis's Chris Lewis.
6 questions with: Anouk Morin of Ditto PR
By Isis Simpson-Mersha
Ragan - September 6, 2023
Anouk Morin, the Web3 PR lead at Ditto PR, is making strides in the tech PR realm with her enthusiasm for emerging technologies.
The PR behind natural disaster reporting: Navigating the flood of information
By Lewis Robinson
Agility PR Solutions - September 6, 2023
In the age of information, one would think that the immediate aftermath of a natural disaster would be purely about reporting facts. However, public relations has grown to play a significant role in shaping the narratives that are presented to the public. Natural disasters, such as floods, hurricanes, and earthquakes, demand a delicate balance between reporting facts and maintaining sensitivity. PR professionals work alongside journalists to ensure that the news we receive is not only accurate but also compassionate and constructive.
Working with AI to improve measurement can futureproof the PR industry
By PRmoment.com
PRmoment (UK) - September 4, 2023
Most, if not all, agencies are assessing the use of AI in PR right now
6 reasons why your PR budget should be the last thing you cut during hard times
By Linda Zebian
Muck Rack - September 6, 2023
Uncertain economics may have some CEOs and CFOs thinking about cutting budgets from functions that may not directly bring in revenue, such as accounting, human resources and public relations/communications. I spent most of my career in in-house brand communications at The New York Times and Consumer Reports before joining Muck Rack, and from my experience, now is the time to invest in PR, not take away from it. Here's why.
Cultivating Trust: What Impacts the Credibility of Your Website?
By Tony Patrick
Influence and Co - September 6, 2023
Evolving consumer behavior has highlighted the importance of businesses' websites offering not only aesthetics and functionality, but also credibility.
How A Pile Of Laundry Taught Me How To Manage My Time
By Erika Montgomery
Three Girls Media - September 6, 2023
How are your time-management skills? Discover some time-management tools you can use to better manage your precious minutes and boost your business performance.
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