Hello! Please enjoy your Friday Daily PR Brief - September 1, 2023
Read some of today's best PR and Comms industry news clips:
What Can Communicators Learn From A 2,000-Year-Old Roman Emperor? (Forbes - September 1, 2023)
Why young PR pros should pitch young freelance journalists (PR Week Global - August 29, 2023)
6 questions with: Makini Nyanteh of American Institutes for Research (PR Daily - September 1, 2023)
Headliners: Senjam Raj Sekhar (PRovoke Media (UK) - September 1, 2023)
Why account managers have the hardest job in any PR or creative agency (Influence (UK) - August 29, 2023)
6 New Leadership Books You Need to Read This Fall (Inc. - August 22, 2023)
Topical Authority in SEO: What Is It & How to Build It (Mention - September 1, 2023)
Disney Lists $330,000 Crisis PR Job After CEO Insults Striking Actors and Writers (The Intercept - September 1, 2023)
PR Is Brand Insurance in Times of Crisis (Little Black Book - August 30, 2023)
Cultivating Credibility With PR: How To Win Over Savvy Shoppers In The Wellness Industry (Forbes - August 28, 2023)
PR Stunt Watch: Alcopop Records creates a 'Just Did It' Lionesses jersey for Mary Earps - because Nike didn't (PRmoment (UK) - August 31, 2023)
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Summary Section:
What Can Communicators Learn From A 2,000-Year-Old Roman Emperor?
By Chris Cradduck, Partner at LDWW
Forbes - September 1, 2023
From the mind of a great Stoic emperor, here are the first seven of 14 big lessons that apply to our daily lives as communicators.
Why young PR pros should pitch young freelance journalists
By Lachlan Woolsey
PR Week Global - August 29, 2023
The amount of personal relationships needed to join the PR industry is daunting. Developing a network of peers can take decades. As a 24-year-old in the industry, I often found my youth to be an obstacle that would keep established journalists from reading my pitches or accepting my offer to have a coffee and chat.
6 questions with: Makini Nyanteh of American Institutes for Research
By Isis Simpson-Mersha
PR Daily - September 1, 2023
A natural strategist capable of navigating complex landscapes, Makini Nyanteh serves as the senior vice president and chief communications officer at the American Institutes for Research (AIR). With a career spanning over a quarter-century, Nyanteh has emerged as an esteemed figure in the realm of communications, making her mark across both the public and private sectors.
Headliners: Senjam Raj Sekhar
By Arun Sudhaman
PRovoke Media (UK) - September 1, 2023
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Senjam Raj Sekhar, who leads global communications for the Mobile Premier League.
Why account managers have the hardest job in any PR or creative agency
By Mia Savastano
Influence (UK) - August 29, 2023
Great account managers are difficult to spot and increasingly rare – but get it right and the role can prove truly rewarding.
6 New Leadership Books You Need to Read This Fall
By Marcel Schwantes
Inc. - August 22, 2023
Read these six books from corporate advisers, company founders, acclaimed inspirational speakers, a visionary marketing strategist, and a justice-seeking lawyer on how to make your workplace more inclusive--one where all voices are heard.
Topical Authority in SEO: What Is It & How to Build It
By Simon Treulle
Mention - September 1, 2023
Understanding topical authority, and how to build it for your website is a crucial step to helping your website perform better in Google, thereby attracting more organic traffic. In this article, you will learn what topical authority is, why it's important, and how to strategically build your website to be a topical authority. Let's get right into it!
Disney Lists $330,000 Crisis PR Job After CEO Insults Striking Actors and Writers
By Ken Klippenstein
The Intercept - September 1, 2023
Disney looks for PR help after Bob Iger, who earns $31 million a year, derided striking SAG-AFTRA actors and WGA writers as “not realistic.”
PR Is Brand Insurance in Times of Crisis
By UpHouse Inc.
Little Black Book - August 30, 2023
Here's the first question to ask: if a crisis hit your organisation today, could you get a standby statement out to the public within the first 30 minutes? How about 60? If the answer is "not a chance," then you need to develop a crisis communications plan, because that's the standard you should be striving to meet.
Cultivating Credibility With PR: How To Win Over Savvy Shoppers In The Wellness Industry
By Nicole Dunn, CEO of Dunn Pellier Media
Forbes - August 28, 2023
As the wellness-savvy population continues to grow, the power of PR can be a game-changer for businesses aiming to establish trust with their audience.
PR Stunt Watch: Alcopop Records creates a 'Just Did It' Lionesses jersey for Mary Earps - because Nike didn't
PRmoment (UK) - August 31, 2023
This is the story of several football Lionesses-related football shirts. Unless you've been living under a stone, or perhaps in Scotland, it has been hard to miss the hype around Lionesses march to the World Cup Final. It has been even harder to miss the national outcry, which preceded and ran beyond the tournament, around the absence of a Mary Earps replica goalkeeper shirt from Nike.
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