Good Monday! Here's your Daily PR Brief - August 28, 2023
Read some of today's best PR and Comms industry news clips:
It's 2023: Your "Charm Offensive" is Offensive (PRNEWS - August 28, 2023)
Powerful Strategies To Improve Your Communication Skills (Forbes - August 27, 2023)
Crisis PR professional on celebrity apologies: Lizzo, Jamie Foxx (Insider - August 26, 2023)
The Culture War Miseducating Generation Z (O'Dwyer's - August 28, 2023)
How integrated marketing can boost your PR practice (PR Daily - August 28, 2023)
Top Tips: Best Lesson You Learned in College (PRNEWS - August 22, 2023)
What You Can Do With a Public Relations Degree (5WPR - August 23, 2023)
Tech PR must fight back, says industry stalwart Andy West (PRmoment (UK) - August 14, 2023)
PR's Top Pros Talk... Krysten Copeland - Developing Effective Messaging Strategies (D S Simon Media - August 15, 2023) [VIDEO]
The public relations perspective (PR Academy (UK) - August 23, 2023)
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Summary Section:
It's 2023: Your "Charm Offensive" is Offensive
By Katie Paine
PRNEWS - August 28, 2023
Today, between the speed of the news cycle, the polarization of the populace on big issues, and a generation of consumers who, thanks to social media, are much more aware of environmental and human right abuses, trying to fix a bad reputation with a good charm offensive won't work.
Powerful Strategies To Improve Your Communication Skills
By Tracy Brower, PhD
Forbes - August 27, 2023
Communication skills are arguably some of the most important to success and happiness in work and life. They are fundamental to connecting, relating, getting your point across, getting your needs met and supporting others. But in an increasingly polarized world and one in which more happens at a distance, communication skills may be illusive or challenging.
Crisis PR professional on celebrity apologies: Lizzo, Jamie Foxx
By Lauren Edmonds
Insider - August 26, 2023
PR expert Molly McPherson told Insider that while Jamie Foxx's apology went "all in" on accountability, Lizzo's statement used "100% deniability."
The Culture War Miseducating Generation Z
By Aric Caplan
O'Dwyer's - August 28, 2023
When students return to school this fall, they may feel as though they've entered "The Twilight Zone." Thousands of classrooms from middle and high schools to universities will be beset by politicization and contrived claims about the reliability of science, cleaner energy and rising emissions are having on extreme weather events and the climate crisis.
How integrated marketing can boost your PR practice
By Allison Carter
PR Daily - August 28, 2023
Make sure everyone is on the same page. Doyle Albee realized his team was missing opportunities. It wasn’t anyone’s fault. But the traditional PR team at his Denver-based Comprise agency was head down on media relations while the digital team was busy with social media and no one was really looking at the bigger picture.
Top Tips: Best Lesson You Learned in College
By Nicole Schuman
PRNEWS - August 22, 2023
Aside from the mandatory use of shower slides—we wondered what other nuggets of wisdom the PR community took from their college days.
What You Can Do With a Public Relations Degree
5WPR - August 23, 2023
A public relations degree offers diverse career opportunities. Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders.
Tech PR must fight back, says industry stalwart Andy West
By Andy West
PRmoment (UK) - August 14, 2023
Anecdotally, the tech PR sector is experiencing its worst period in history. Budgets are being cut, decisions on agency selection are being stalled, and growth in the sector is but a memory. So, should tech PR firms be surprised and how should they react to the market conditions?
PR's Top Pros Talk... Krysten Copeland - Developing Effective Messaging Strategies [VIDEO]
By Krysten Copeland
D S Simon Media - August 15, 2023
Krysten Copeland, Founder of KC & Co Communications, discusses the importance of having open and inclusive conversations when planning the messaging for a campaign. She also discusses valuable tools such as polling through social media to ensure a client’s target audience is being reached, and shares her advice for getting stories on local and national TV news.
The public relations perspective
By Richard Bailey
PR Academy (UK) - August 23, 2023
Perspective matters. Practitioners understand this instinctively, but learners struggle to see that a report written about an organisation would be very different from a report written for the same organisation. So where does public relations or communication sit and in which direction does it face?
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