Hi! Your Tuesday Daily PR Brief is here - August 15, 2023
Read some of today's best PR and Comms industry news clips:
10 tactics for better media relations (Muck Rack - August 13, 2023)
These are PR Daily's 2023 Top Women in Marketing (PR Daily - August 15, 2023)
Journalists Discuss the PR Pitches That Got Their Attention for Better or Worse (Cision Media Research - July 14, 2023)
From Ego to Empathy: Key Strategies for Effective Crisis Communication (Spin Sucks - August 15, 2023)
Deconstructing a Wall Street Journal Story on Innovation (Ishmael's Corner - August 15, 2023)
Three Ways To Differentiate Yourself As A Thought Leader (Forbes - August 15, 2023)
PR Stunt Watch: The Australian Tourist Board invite Andy Milne to the Women's World Cup by One Green Bean plus a shout out to Talker Taylor! (PRmoment (UK) - August 14, 2023)
How to improve the return on your PR efforts with data-led storytelling (Agility PR Solutions - August 14, 2023)
Disaster Communications: 5 Ways to Make the Most of A Bad Situation with Amy Susán (Axia Public Relations - August 15, 2023) [VIDEO]
Threads vs. X: Lessons Learned for Marketers & Communicators (Franco - August 15, 2023)
Cath Anderson on the Art of Managing Up as a Comms Leader (Mixing Board - August 14, 2023)
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Summary Section:
10 tactics for better media relations
By Kristen Dunleavy
Muck Rack - August 13, 2023
Use these actionable tips to build a stronger media relations strategy—no matter the size of your organization.
These are PR Daily's 2023 Top Women in Marketing
By Jess Zafarris
PR Daily - August 15, 2023
Check out the inaugural class of women raising the bar in marketing. PR Daily’s Top Women in Marketing recognizes the trailblazing achievements of the women who have raised the bar for the rest of the marketing world, developing high-performance, relentlessly creative work across advertising and marketing.
Journalists Discuss the PR Pitches That Got Their Attention for Better or Worse
Cision Media Research - July 14, 2023
For our 14th annual State of the Media Report, we asked journalists worldwide to tell us about the PR pitches that make the biggest impressions.
From Ego to Empathy: Key Strategies for Effective Crisis Communication
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 15, 2023
Discover the art of crisis communication and explore the journey from workplace turmoil to national emergencies, and emphasizing the power of empathy.
Deconstructing a Wall Street Journal Story on Innovation
Ishmael's Corner - August 15, 2023
Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.” The problem is those same companies often depend on adjectives to tout their breakthroughs.
Three Ways To Differentiate Yourself As A Thought Leader
By Irma Becerra, President of Marymount University
Forbes - August 15, 2023
For those who worked hard to build their knowledge and insights, becoming a recognized thought leader is an excellent way to share their expertise.
PR Stunt Watch: The Australian Tourist Board invite Andy Milne to the Women's World Cup by One Green Bean plus a shout out to Talker Taylor!
By Greg Double, Creative Director at Mischief PR
PRmoment (UK) - August 14, 2023
This week’s stunt watch pays homage to our favourite campaign of the Women’s World Cup.
How to improve the return on your PR efforts with data-led storytelling
By Steve Conway
Agility PR Solutions - August 14, 2023
In this data-fueled landscape, an arsenal of potent tools is within reach of business owners and project managers. One such tool is the power of data, ready to be harnessed to create compelling narratives and elevate public relations returns. It's time to recalibrate your strategies and catapult data-led storytelling to center stage.
Disaster Communications: 5 Ways to Make the Most of A Bad Situation with Amy Susán [VIDEO]
Axia Public Relations - August 15, 2023
In this episode, guest Amy Susán joins host Jason Mudd to discuss disaster communications and five ways to make the most of a bad situation. They dive into how to handle communications for your organization during a crisis delicately, diplomatically, and empathetically. Amy's expertise is weather-related destruction in the construction industry, but her 5+ tips are applicable to any industry and crisis situation.
Threads vs. X: Lessons Learned for Marketers & Communicators
By Lexi Trimpe
Franco - August 15, 2023
Explore our take on lessons learned from recent changes to the digital landscape including the hottest conversation: Threads vs. X.
Cath Anderson on the Art of Managing Up as a Comms Leader
Mixing Board - August 14, 2023
Cath Anderson is a corporate communications executive who has worked in-house at Apple, Google, and Meta (Facebook), while also building the communications function from the ground up at places like Amwell and, now, Cityblock Health. Her specialty is advising CEOs and founders on how to shape their company narratives, mitigate reputation risk and strategically position their brands to ensure relevancy for years to come.
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