Hi! Peruse your Thursday Daily PR Brief - August 10, 2023
Read some of today's best PR and Comms industry news clips:
Top Tips: Utilizing User Generated Content (UGC) (PRNEWS - August 9, 2023)
How Barbie's Marketing Campaign Could Have Made a More Socially Responsible Impact (PRsay - August 10, 2023)
Corporate America is rebranding ESG (Axios - August 10, 2023)
Preparing the Next Generation of PR Professionals (O'Dwyer's - August 10, 2023)
Why most PR agencies see client churn — and how to foster effective relationships (PR Daily - August 10, 2023)
Navigating Cultural Sensitivities in Marketing (5W Public Relations - August 10, 2023)
The 'Barbie' Movie Is A Massive PR Victory For Mattel, And Baby Names Prove It (Forbes - August 10, 2023)
Robert Minton-Taylor on how having a stroke has increased his determination to fight injustices in PR (PRmoment (UK) - August 7, 2023)
Unraveling greenwashing: 3 examples of why authentic environmental commitment matters (Agility PR Solutions - August 10, 2023)
frankly… Episode 25: Social Media is a Lifestyle (Franco - August 9, 2023) [PODCAST]
Has the Storm Cleared? (HMA Public Relations - August 9, 2023)
Guide to op-eds: How can you write one that gets published and grabs attention? (Media First (UK) - August 10, 2023)
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Summary Section:
Top Tips: Utilizing User Generated Content (UGC)
By Nicole Schuman
PRNEWS - August 9, 2023
User generated content allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.
How Barbie's Marketing Campaign Could Have Made a More Socially Responsible Impact
By Laura Middlebrooks and Judi Crenshaw
PRsay - August 10, 2023
Greta Gerwig gets it. She is completely transparent in the main trailer for her summer blockbuster "Barbie." After a pink-permeated glimpse of the doll's idyllic plastic world in which things suddenly start to go awry, we read in an unmistakable glittery, rose-hued font the following invitation: "If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you."
Corporate America is rebranding ESG
By Eleanor Hawkins
Axios - August 10, 2023
ESG has a PR problem. The term — which refers to a company's environmental, social and governance strategy and investments — has been all but officially stricken from corporate vernacular.
Preparing the Next Generation of PR Professionals
By Stefan Pollack
O'Dwyer's - August 10, 2023
As my 22nd year of teaching at the University of Southern California's Annenberg School for Communication and Journalism commences, the anticipation of a new academic term still ignites the same exhilaration as my first year. The surge of fresh faces ready to dive deep into the dynamic world of public relations is an electrifying experience that never ceases to invigorate and motivate me. It reflects the constantly evolving nature of our field and underscores the irreplaceable contribution of education in shaping the future contours of PR.
Why most PR agencies see client churn — and how to foster effective relationships
By Joe Zappa
PR Daily - August 10, 2023
The PR agency world is infamously full of churn. Behind the scenes, agency professionals commonly regard relationships as successful if they last two years. Like CMOs, many agencies don't even make it that long. What does the high level of agency churn say about how companies hire PR agencies and how agencies approach their work? And how can both parties foster longer-term relationships with a bigger impact?
Navigating Cultural Sensitivities in Marketing
5W Public Relations - August 10, 2023
In today's globalized world, cultural sensitivity in marketing is paramount to successfully engage diverse audiences and avoid potential controversies. Cultural sensitivity refers to the awareness, understanding, and respect for different cultural norms, values, beliefs, and practices. It involves recognizing and appreciating the diversity of cultural backgrounds and tailoring marketing strategies in a way that is respectful, inclusive, and avoids offensive or insensitive content. Navigating cultural sensitivities in marketing requires a thoughtful and deliberate approach.
The 'Barbie' Movie Is A Massive PR Victory For Mattel, And Baby Names Prove It
By Erik Kain
Forbes - August 10, 2023
Searches for Barbie as a potential baby name have surged 603% according to baby-naming website Nameberry. Searches for Ken (a shortened version of Kenneth) are up 293%. Of course, these are just searches rather than actual names on birth certificates, but it certainly shows a renewed interest in the Barbie brand.
Robert Minton-Taylor on how having a stroke has increased his determination to fight injustices in PR
By Robert Minton-Taylor
PRmoment (UK) - August 7, 2023
The personal journey to recovery of PR Robert Minton-Taylor after experiencing a major stroke
Unraveling greenwashing: 3 examples of why authentic environmental commitment matters
By Marian Domingo
Agility PR Solutions - August 10, 2023
This article explores greenwashing's forms, tactics, and factors, highlighting key indicators and providing tools for identification. Strategies to shield individuals include actionable steps, third-party certifications, and government regulations. By embracing transparency and sincerity, we can combat greenwashing and foster an eco-conscious society.
frankly… Episode 25: Social Media is a Lifestyle [PODCAST]
By Lucas Polack
Franco - August 9, 2023
Blue Cross Blue Shield Social Media Manager David Murray talks platform-specific strategy, audience engagement and more.
Has the Storm Cleared?
By Rayna Burgett
HMA Public Relations - August 9, 2023
Whether you are developing a communications plan or crafting a PR campaign, brainstorming can help you. Find out how you can come up with your next great idea as Rayna Burgett covers her best brainstorming tips in this blog post.
Guide to op-eds: How can you write one that gets published and grabs attention?
By Adam Fisher
Media First (UK) - August 10, 2023
Are you interested in writing an opinion piece for a newspaper or online publication? How can you create a compelling one? What publications should you target? And are they as well read as they once were?
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