Good Thursday! Enjoy your Daily PR Brief - August 3, 2023
Read some of today's best PR and Comms industry news clips:
This is what worries communicators, marketers most about AI (PR Daily - August 3, 2023)
Cultivating Company Culture In Critical Times (Forbes - August 2, 2023)
Dan Campbell shows support for the Lions' award-winning PR team (Yahoo Sports - August 3, 2023)
Communicator Spotlight: American Express' Jennifer Skyler and Elizabeth Rutledge (Axios - August 3, 2023)
How to Ruin a Brand, the Elon Musk Way (O'Dwyer's - August 3, 2023)
Turning Survey Data into Media Coverage (PRNEWS - August 2, 2023)
Good and Bad PR: Barbie gets Best PR Award (obvs) whilst Trump gets Bad (also obvs) (PRmoment (UK) - August 2, 2023)
Why do PR pros struggle with Wikipedia? Here's why it belongs in your comms playbook (Agility PR Solutions - August 3, 2023)
The interview that shows why spokespeople shouldn't ask journalists questions (Media First (UK) - August 3, 2023)
How agencies can use AI responsibly: A Q&A with Sarah Evans of Sevans PR (Muck Rack - August 3, 2023)
Maureen Lippe On Radical Reinvention (PRovoke Media - August 3, 2023) [PODCAST]
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Summary Section:
This is what worries communicators, marketers most about AI
By Allison Carter
PR Daily - August 3, 2023
Any technology developing as quickly as generative AI is going to encounter a few bumps along the road. Remember when the Bing AI technology (powered by ChatGPT) said it wanted to be alive and tried to get a New York Times columnist to leave his wife? Good times.
Cultivating Company Culture In Critical Times
By Nani Shaffer. CMO at Channel99
Forbes - August 2, 2023
Company culture is important. That can't be denied. A healthy culture is promised on every career page, in every job description and at every interview. But too often, it's a default setting—a box on a checklist for every content writer to include in copy or every interview panel to promise in conversation. But before accepting it at face value, take a moment to peel back a layer and inspect what the company culture looks like for employees.
Dan Campbell shows support for the Lions' award-winning PR team
By Jeff Risdon
Yahoo Sports - August 3, 2023
Earlier this offseason, the Lions’ public relations and media relations team were honored as winners of the Pete Rozelle Award. It’s an award given to the best team performance in that capacity across the NFL, as voted on by members of the Pro Football Writers of America (PFWA). On Thursday morning, local PFWA chapter president Dave Birkett presented the Lions media team, headed by Eamonn Reynolds, with the physical award itself.
Communicator Spotlight: American Express' Jennifer Skyler and Elizabeth Rutledge
By Eleanor Hawkins
Axios - August 3, 2023
Warren Buffet gave American Express CEO Stephen Squeri some advice in the lead-up to the COVID-19 pandemic: "Protect two things— protect your customers and protect your brand." Jennifer Skyler and Elizabeth Rutledge are tasked with doing just that. As the chief corporate affairs officer and chief marketing officer respectively, it's the brand that binds them together.
How to Ruin a Brand, the Elon Musk Way
By Jon Gingerich
O'Dwyer's - August 3, 2023
If you've ever wanted to watch a brand die in real-time, just log on to Twitter. The events that have unfolded since Elon Musk took the reins at the social media site have been bewildering, to say the least. But the platform's future has never been more certain: Musk is running Twitter off a cliff.
Turning Survey Data into Media Coverage
By Jeffrey Henning
PRNEWS - August 2, 2023
Transforming survey data into media coverage requires a well-structured approach. By setting goals, designing and fielding the survey, developing campaign assets, writing the news release and adapting and re-using content, survey data can be leveraged to generate meaningful media attention.
Good and Bad PR: Barbie gets Best PR Award (obvs) whilst Trump gets Bad (also obvs)
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - August 2, 2023
Did you miss me? I thought so. Welcome back to the first Good and Bad PR that has taken place in a few weeks. What have you missed? Well, the same old villains have been all over the media, so let’s take a wander around the recent media wins and losses.
Why do PR pros struggle with Wikipedia? Here's why it belongs in your comms playbook
By Rhiannon Ruff
Agility PR Solutions - August 3, 2023
Wikipedia isn't the first platform that comes to mind when you think about public relations, but it's arguably the most important one. No single source of information is referenced more frequently, and no other web result does more to shape perceptions of the people, organizations, and brands we hear about in the news and search for online.
The interview that shows why spokespeople shouldn't ask journalists questions
By Adam Fisher
Media First (UK) - August 3, 2023
Tobias Ellwood was appearing on BBC News discussing comments he had made in a video about security in Afghanistan being "vastly improved" since the Taliban returned to power and suggesting the West encourage the uptake of women's rights "incrementally".
How agencies can use AI responsibly: A Q&A with Sarah Evans of Sevans PR
By Kristen Dunleavy
Muck Rack - August 3, 2023
Many PR pros at agencies are eager to use AI to help boost their productivity. As with any new technology, there are plenty of concerns: How can agencies do their due diligence to use new technology responsibly? Do they need to disclose AI use to clients? If so, how? We sat down with Sarah Evans, Founder & CEO of Sevans PR to get her take on responsible AI use for agencies, plus tips for developing a framework for integrating AI in your PR workflow.
Maureen Lippe On Radical Reinvention [PODCAST]
PRovoke Media - August 3, 2023
Lippe Taylor founder and chairman Maureen Lippe joins the PRovoke Media podcast to discuss her new book, Radical Reinvention — Reimagine, Reset, Reinvent in a Disruptive World, sharing her emotional personal and professional reinvention during the height of the pandemic, during which she saw her company double but lost her husband of nearly 40 years to Covid.
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