Greetings! Your Daily PR Brief is here - August 2, 2023
Read some of today's best PR and Comms industry news clips:
Good PR Pitches: A reactive PR campaign about a chatbot controversy earned major placements (Muck Rack - August 2, 2023)
Why LinkedIn Is the Ultimate Platform to Unleash Your Thought Leadership Potential (Entrepreneur - July 20, 2023)
No More Greenwashing. No More Deception (O'Dwyer's - August 1, 2023)
Get recognition for your media relations achievements (PR Daily - August 2, 2023)
How to Incorporate Corporate Affairs: Q&A With Synchrony EVP, Susan Bishop (PRNEWS - August 1, 2023)
What Danny Ocean, Rudy And Gandalf Taught Me About Leadership (Forbes - August 2, 2023)
The power of communication in media relations (Babel Public Relations - August 1, 2023)
Crisis response lessons from Shein's failed influencer trip (PR Daily - August 2, 2023)
Most companies worldwide say they support DEI initiatives and many say they're taking action—but 75 percent of consumers don't believe them (Agility PR Solutions - August 2, 2023)
How To Tailor Your PR Strategies For Gen Z (Forbes - August 2, 2023)
Brands that have succeeded (and failed) taking risks with PR and marketing strategies (PRmoment (UK) - July 31, 2023)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
Good PR Pitches: A reactive PR campaign about a chatbot controversy earned major placements
By Kristen Dunleavy
Muck Rack - August 2, 2023
This month we're highlighting a pitch submitted by Maria Harutyunyan, Co-founder and Head of SEO at Loopex Digitial. The pitch pointed out contradictory information shared by Google about its new chatbot Bard, and its implications for AI technology development. It earned placements in Business Insider, Android Authority and more for a total of 43 placements.
Why LinkedIn Is the Ultimate Platform to Unleash Your Thought Leadership Potential
By Megan Thudium
Entrepreneur - July 20, 2023
Whether you're a seasoned executive, a new entrepreneur or a subject matter expert, let's explore why LinkedIn should be your go-to to showcase your expertise.
No More Greenwashing. No More Deception
By Kevin McCauley
O'Dwyer's - August 1, 2023
António Guterres Calls it like it is. United Nations Secretary-General António Guterres drove home the existential threat facing the world, declaring that the global warming era is now over. "The era of global boiling has arrived," he said on July 27. Hats off.
Get recognition for your media relations achievements
PR Daily - August 2, 2023
Show the world how you achieve top-performing media relations. PR Daily’s Media Relations Awards offer the perfect platform to highlight innovative strategies for securing media coverage, show off your team’s ability to navigate crises with composure, and showcase the talent needed to craft engaging and impactful stories.
How to Incorporate Corporate Affairs: Q&A With Synchrony EVP, Susan Bishop
By Erika Bradbury
PRNEWS - August 1, 2023
Synchrony recently promoted Sue Bishop to EVP, Chief Corporate Affairs Officer. In this position, she will establish a new Corporate Affairs office, "to address growing opportunities and complex issues shaping today’s global business environment."
What Danny Ocean, Rudy And Gandalf Taught Me About Leadership
By Ryan Farsai
Forbes - August 2, 2023
A coach-leader creates a safe space for employees to share their thoughts and ideas, encourages them to take calculated risks and helps them navigate challenges.
The power of communication in media relations
By Imogen Thompson
Babel Public Relations - August 1, 2023
In an ever-changing PR industry, one thing that will never change is the importance of media relations. Our success is defined by it.
Crisis response lessons from Shein's failed influencer trip
By Sherri Kolade
PR Daily - August 2, 2023
Control the narrative and prep for potential fallout. E-commerce clothing brand Shein took a group of diverse influencers to Guangzhou, China in June. What was meant to be a standard press tour went awry when people reacted negatively to the social posts about the trip, NPR reported.
Most companies worldwide say they support DEI initiatives and many say they're taking action—but 75 percent of consumers don't believe them
By Richard Carufel
Agility PR Solutions - August 2, 2023
Edelman's most recent Trust Barometer in January 2023 had some uplifting news for the business world, revealing that business was the most trusted institution globally, with 60 percent of people saying they trusted businesses at least somewhat. Of course, given the common perceptions of institutions like government and media these days, that's no real surprise—or prize.
How To Tailor Your PR Strategies For Gen Z
By Leeza Hoyt
Forbes - August 2, 2023
Successful strategies will be those that embrace the unique characteristics of Gen Z while recognizing the broader communication preferences of different generations.
Brands that have succeeded (and failed) taking risks with PR and marketing strategies
By Sophie Baillie, Associate Director and Head of Client Services, Conscious Communications
PRmoment (UK) - July 31, 2023
In today's competitive marketplace, brands are constantly seeking ways to capture consumers' attention and stand out from the crowd. Over the last few years, we have witnessed more and more brands opt for bold and unconventional PR and marketing strategies to create lasting impact, but reward doesn't come without risk and there is a balance to be struck with being memorable for the right reasons.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.