Hello! Peruse your Thursday Daily PR Brief - July 20, 2023
Read some of today's best PR and Comms industry news clips:
Fragmented channels, selective tune out: The state of media today (PR Daily - July 19, 2023)
PR's Top Pros Talk: Aaron Sherinian (O'Dwyer's - July 19, 2023) [VIDEO]
7 Steps for Leading Through Uncertain Times (Spin Sucks - July 20, 2023)
Striking A Balance: Nurturing Personal Connections In Professional Settings (Forbes - July 20, 2023)
A Retrospective on Four Years of SaaS Predictions (BLASTmedia - July 19, 2023)
Video content rules social media engagement trends in 2023: New research explores activity across social channels in Q2 (Agility PR Solutions - July 19, 2023)
Influence 100: Campaign Showcase (PRovoke Media - July 19, 2023)
The On-Ramp to Writing Success (Culpwrit - July 19, 2023)
Is Neutrality the Answer? (HMA Public Relations - July 20, 2023)
'A waste of airtime' – how a TV interview went horribly wrong (Media First (UK) - July 20, 2023)
AI And The Agency: Creatives Still Own The Brand (Forbes - July 19, 2023)
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Summary Section:
Fragmented channels, selective tune out: The state of media today
By Allison Carter
PR Daily - July 19, 2023
The Reuters Institute’s Digital News Report 2023 sheds light on a difficult media environment. The current state of media presents deep challenges for those of us who make our living reaching audiences through organic placements in news.
PR's Top Pros Talk: Aaron Sherinian [VIDEO]
By Steve Barnes
O'Dwyer's - July 19, 2023
"We've got a landscape of great local media in the United States of America," says Deseret Management Corporation senior VP Aaron Sherinian, "but with the upending of the business model and with technology, it's been deforested. Some of the greats have fallen, some of the greats have been taken down and some of the greats just can't afford to stand."
7 Steps for Leading Through Uncertain Times
By Ken Jacobs
Spin Sucks - July 20, 2023
The smoke signals from the world of PR point to uncertain times ahead. Ken Jacobs shares 7 steps to lead your team, clients, and agency with courage.
Striking A Balance: Nurturing Personal Connections In Professional Settings
By Efrat Ravid, Chief Marketing Officer at Quantum Metric
Forbes - July 20, 2023
By accepting that business is personal, we can benefit from deeper professional relationships, but we shouldn’t conflate authentic connections with networking.
A Retrospective on Four Years of SaaS Predictions
By Kelsey Sowder
BLASTmedia - July 19, 2023
BLASTmedia VP Kelsey Sowder looks back at the last four years of SaaS prediction pitching and provides lessons learned for 2024.
Video content rules social media engagement trends in 2023: New research explores activity across social channels in Q2
By Richard Carufel
Agility PR Solutions - July 19, 2023
Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with deep insights into Q2 2023 social media behavior and trends to help them stay on top of these fast-moving shifts.
Influence 100: Campaign Showcase
By Maja Pawinska Sims
PRovoke Media - July 19, 2023
In a new addition to the Influence 100 report, PRovoke Media's annual listing and survey of the world's most influential in-house communicators, a selection of this year's cohort have chosen their favourite PR and marketing campaigns of recent times.
The On-Ramp to Writing Success
By Jill O’Mahony Stewart
Culpwrit - July 19, 2023
Maybe it's because I'm from Pennsylvania. Maybe it's because I love infrastructure [really, I do; it's another story, though]. Or maybe it's because I teach writing and I LOVE good examples like this one. Whatever the reason, Gov. Josh Shapiro's [D-PA] recent opinion piece hits home. We fixed I-95 in 12 days. Here are our lessons for U.S. infrastructure.
Is Neutrality the Answer?
By Rayna Burgett
HMA Public Relations - July 20, 2023
Is neutrality the answer for brands when it comes to social issues? In this blog post, Rayna Burgett discusses authentic brand activism in corporate communications and how this can impact credibility.
'A waste of airtime' – how a TV interview went horribly wrong
By Adam Fisher
Media First (UK) - July 20, 2023
This reaction happened when education minister Robert Halfon appeared on Good Morning Britain to discuss the government's latest tough talk target – limiting the number of students on university courses that don't have 'good outcomes'.
AI And The Agency: Creatives Still Own The Brand
By Patrick Nycz, President of NewPoint
Forbes - July 19, 2023
Contrary to popular belief, AI is a tool that augments and amplifies the skills of advertising creatives while allowing them to remain the "keeper of the brand."
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