Greetings! Check out today's Daily PR Brief - July 13, 2023
Read some of today's best PR and Comms industry news clips:
New business generation: 7 smart tips for better PR client acquisition (Agility PR Solutions - July 13, 2023)
ChatGPT Boosts Quality For Routine Business Communications, MIT Study Finds (Forbes - July 13, 2023)
Leap of Faith Into PR (O'Dwyer's - July 13, 2023) [VIDEO]
AI for communicators: New developments you need to know (PR Daily - July 13, 2023)
Data Roundup: Pitching Podcasts, Broadcasters; The Value of Thought Leadership (PRNEWS - July 13, 2023)
Measurement Digest: Measuring Internal Communication (Institute for Public Relations - July 12, 2023)
AI in PR – will our kids be able to follow our career paths? I asked mine to find out (Babel Public Relations - July 13, 2023)
Podcast: African Tech & EMEA Tech Agency Of The Year (PRovoke Media - July 13, 2023) [PODCAST]
Reputation lessons from the story everyone has been talking about (Media First (UK) - July 13, 2023)
Africa's public relations report provides insights, challenges, opportunities of industry (BusinessDay Nigeria - July 13, 2023)
5 things I learnt from managing my first 'PR protest' (Influence (UK) - July 12, 2023)
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Summary Section:
New business generation: 7 smart tips for better PR client acquisition
By Alwayne Powell
Agility PR Solutions - July 13, 2023
Client acquisition is the lifeblood of any business, but this applies in particular to the PR industry, where building and maintaining solid client-facing relationships is vital. For this reason, it's important to understand how we can keep reaching out to more clients in the constantly evolving landscape of the PR world.
ChatGPT Boosts Quality For Routine Business Communications, MIT Study Finds
By Richard Nieva
Forbes - July 13, 2023
Researchers found that using generative AI chatbots improves both the speed and quality of simple writing tasks, but didn’t take fact-checking into account.
Leap of Faith Into PR [VIDEO]
By Ken Jacobs
O'Dwyer's - July 13, 2023
Jonathan Rosen freely admits he and partner Valerie Berlin weren't really thinking they were starting a PR firm back in 2005 when they formed BerlinRosen.
AI for communicators: New developments you need to know
By Allison Carter
PR Daily - July 13, 2023
This edition looks at significant developments in international AI regulation, an onslaught of legal issues for content creators, how HR teams are using AI, and what comms can learn from the recent wave of tech layoffs attributed to the technology.
Data Roundup: Pitching Podcasts, Broadcasters; The Value of Thought Leadership
By Erika Bradbury
PRNEWS - July 13, 2023
While journalists' response rates remain below 3% for the third quarter, this trend does not come as a huge surprise considering the number of newsroom layoffs so far this year. However, while journalists are responding to fewer pitches overall (2.99%), podcast pitches are receiving responses over 16% of the time, according to Propel’s Q3 2023 Media Barometer. This is a 10% increase from Q1. With numbers like these, podcasts might be an area for PR pros to consider.
Measurement Digest: Measuring Internal Communication
By Sean Williams and Tony Cheevers
Institute for Public Relations - July 12, 2023
The COVID-19 pandemic spurred a resurgence in employee communication. As previously in-office workers began logging on from coffee shops, vacation homes, and residences, communication leaders worried about company culture even as overall productivity exceeded expectations. A pertinent question, however, was tactical rather than strategic in nature: What means of communication were most effective not only for operational matters, but for strategic and cultural priorities?
AI in PR – will our kids be able to follow our career paths? I asked mine to find out
By Simon Coughlin
Babel Public Relations - July 13, 2023
For work experience week, I gave my kids a glimpse of life in PR and how AI may impact the industry by the time they start their careers.
Podcast: African Tech & EMEA Tech Agency Of The Year [PODCAST]
PRovoke Media - July 13, 2023
In this two-part podcast, PRovoke Media editor-in-chief Arun Sudhaman talks tech and agency life with Wimbart founder and CEO Jessica Hope and CC Group CEO Rich Fogg and COO Paul Nolan.
Reputation lessons from the story everyone has been talking about
By Adam Fisher
Media First (UK) - July 13, 2023
What can you learn about crisis media management from the Ashes cricket furore? Our latest blog looks at how it highlights the difficulty of rebuilding a reputation. And why it was a missed opportunity for Australia to show it had changed.
Africa's public relations report provides insights, challenges, opportunities of industry
By Daniel Obi
BusinessDay Nigeria - July 13, 2023
The Black House Media (BHM), a research and intelligence group, has launched the maiden edition of its Africa Public Relation and Communications Report (APCR) with verified data, facts and statistics on the continent's public relations industry.
5 things I learnt from managing my first 'PR protest'
By Amy Stone
Influence (UK) - July 12, 2023
A demonstration by impersonators and tribute acts generated lots of media coverage but what did it teach the comms professional who managed the stunt?
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