Good Monday! Here's your Daily PR Brief - July 10, 2023
Read some of today's best PR and Comms industry news clips:
The Risks of Brand Stances on Political Issues (PRsay - July 10, 2023)
Time names Kristin Matzen as its first-ever CCO (Axios - July 10, 2023)
PR's Top Pros Talk: Mitch Germann (O'Dwyer's - July 7, 2023) [VIDEO]
Winners of 2023 Social Media Marketing Awards Announced (PRNEWS - July 10, 2023)
7 Things Your Agency Team Should Know About Serving Clients (Forbes - July 10, 2023)
Free PR lessons abound if you're paying attention to the news in 2023 (Agility PR Solutions - July 10, 2023)
6 strategies for home improvement companies to get earned media coverage (Axia Public Relations - July 9, 2023)
Cisco Puts Lucrative North America PR Business Up For Review (PRovoke Media - July 6, 2023)
Meta's Threads: First Impressions (Meltwater - July 7, 2023)
20 Mistakes Rookie Copywriters Make (And How To Avoid Them) (Forbes - July 10, 2023)
Why Tech Is Important To PR (Crenshaw Communications - July 10, 2023)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
The Risks of Brand Stances on Political Issues
By Jacqueline Babb and Matthew S. Dabros
PRsay - July 10, 2023
Just a few months ago, companies could stay above the political fray. Now, that is no longer true. At this moment in history, to be in the world is to be political.
Time names Kristin Matzen as its first-ever CCO
By Eleanor Hawkins
Axios - July 10, 2023
Time has named Kristin Matzen as its chief communications officer, Axios has exclusively learned. Why it matters: Matzen is the latest in a string of executive leadership changes at the publication, and is the first person to hold the CCO title since Time spun off on its own in 2018.
PR's Top Pros Talk: Mitch Germann [VIDEO]
By Steve Barnes
O'Dwyer's - July 7, 2023
Mitch Germann talks with Doug Simon about how brands can get the most out a sports marketing partnership.
Winners of 2023 Social Media Marketing Awards Announced
PRNEWS - July 10, 2023
The Social Shake-Up today announced the winners of its 2023 Social Media Marketing Awards. "This year's winners demonstrated a wide array of creativity and thoughtful approaches to the variety of platforms," said Erika Bradbury, editorial director at PRNEWS and the Social Shake-Up.
7 Things Your Agency Team Should Know About Serving Clients
By Lee Caraher
Forbes - July 10, 2023
Here are seven things about serving clients that your team needs to know.
Free PR lessons abound if you're paying attention to the news in 2023
By Arthur Solomon
Agility PR Solutions - July 10, 2023
The first half of 2023 has just concluded, and already a long-time belief of mine—which I have written about and told many times to people who reported to me—has once again been proven true: that a tuition-free Master Class in Advanced Public Relations is available every day by paying attention to daily news events.
6 strategies for home improvement companies to get earned media coverage
Axia Public Relations - July 9, 2023
See how your home improvement company can get positive media attention and stories by using these six tips.
Cisco Puts Lucrative North America PR Business Up For Review
By Diana Marszalek
PRovoke Media - July 6, 2023
Tech giant Cisco has put its lucrative North America PR business up for review, PRovoke Media has learned. PRovoke Media understands the remit included in the company's RFP, which was issued last month, covers the full range of PR and comms responsibilities — corporate comms, digital and social media and public affairs among them.
Meta's Threads: First Impressions
By Lance Concannon
Meltwater - July 7, 2023
Meta has launched Threads, a new micro-blogging platform. We share our first impressions after two days using the new app.
20 Mistakes Rookie Copywriters Make (And How To Avoid Them)
By Forbes Communications Council
Forbes - July 10, 2023
If new comms pros don’t heed feedback and lessons learned when it comes to the common task of generating effective copy, their path forward will be more challenging.
Why Tech Is Important To PR
By Anna Roolf
Crenshaw Communications - July 10, 2023
As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR. But it's just as important to ask why technology is important to the PR industry. In other words, does PR actually need disruptive technology to succeed?
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.