Hello! Peruse your Thursday Daily PR Brief - June 29, 2023
Read some of today's best PR and Comms industry news clips:
Humanize Communications (O'Dwyer's - June 29, 2023) [VIDEO]
Communicator Spotlight: Kayla Conti, Google's head of Black media (Axios - June 29, 2023)
Breaking the burnout cycle: Tips for streamlining communication and boosting workplace productivity (PR Daily - June 29, 2023)
What Communicators Need to Know for the Google Analytics 4 Conversion (PRNEWS - June 27, 2023)
Impact Washing (PRmoment (UK) - June 29, 2023)
Putin's PR Pros Were at Golf Course during Wagner Group Insurrection (CommPRO - June 29, 2023)
Navigating niche PR: Tailoring strategies for different industries and verticals (Agility PR Solutions - June 29, 2023)
PR Strategies For Disruptive Technologies (Crenshaw Communications - June 28, 2023)
Ctrl+Alt+Connect: Embracing virtual events in the new tech era (Firefly Communications - June 28, 2023)
Are the Gears Turning? (HMA Public Relations - June 29, 2023)
Using AI to deliver efficiency without sacrificing quality: a Q&A with Si14 Global Communications founder Leron Kornreich (Muck Rack - June 29, 2023)
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Summary Section:
Humanize Communications [VIDEO]
By John O'Dwyer
O'Dwyer's - June 29, 2023
Whether you look at the difficulties carving out a work-life balance post-Covid, controversies surrounding social justice, increasing political divide or trauma resulting from school shootings, the fact is many are experiencing some form of anxiety and it's this environment that communications leaders must acknowledge, Ivy Cohen stressed during O'Dwyer's / Researchscape webinar June 22 hosted by Tony Cheevers.
Communicator Spotlight: Kayla Conti, Google's head of Black media
By Eleanor Hawkins
Axios - June 29, 2023
As head of Black media at Google, Kayla Conti is responsible reaching audiences outside of the traditional tech and business press by telling the tech giant's culturally relevant stories.
Breaking the burnout cycle: Tips for streamlining communication and boosting workplace productivity
By Michael DesRochers, Managing Partner for PoliteMail
PR Daily - June 29, 2023
According to a recent report by Gartner, 27% of employees and 38% of managers feel overloaded by information. Twenty-three percent of employees — and more strikingly — nearly 32% of managers report experiencing a high information burden. The reasons for this are clear enough.
What Communicators Need to Know for the Google Analytics 4 Conversion
By Nicole Schuman
PRNEWS - June 27, 2023
We asked a few PR measurement experts for tips on making the switch to Google Analytics 4. While GA4 is for everyone, they’ve based their advice on what communicators need to know.
Impact Washing
PRmoment (UK) - June 29, 2023
Companies and leaders are having to think about new ways to operate across the social, political and media environment. Not to mention how their brand is being portrayed across LLMs like ChatGPT and Bard.
Putin's PR Pros Were at Golf Course during Wagner Group Insurrection
By Seth Arenstein
CommPRO - June 29, 2023
While Russian president Vladimir Putin spent early Saturday (June 24) dealing with a civil war or coup attempt, his communication team was golfing. There's no other explanation for their display of communication 'flexibility' Saturday.
Navigating niche PR: Tailoring strategies for different industries and verticals
By Katie Brenneman
Agility PR Solutions - June 29, 2023
As a public relations professional, you likely have a solid set of skills, tools, and resources that help you thrive no matter what campaign you're running. However, even these well-honed tools can be challenged when you're running campaigns in specific niches.
PR Strategies For Disruptive Technologies
By Michael Stolyar
Crenshaw Communications - June 28, 2023
From blockchain to generative AI, the right PR strategy is particularly important when launching a new and disruptive technologies.
Ctrl+Alt+Connect: Embracing virtual events in the new tech era
By Eve Smart
Firefly Communications - June 28, 2023
There are now countless events across the industry that can be attended virtually. How should we think about this change in approach?
Are the Gears Turning?
By Rayna Burgett
HMA Public Relations - June 29, 2023
There are a lot of moving parts involved in public relations. In order to keep the gears turning, different types of communication methods must be practiced. Rayna Burgett shares two communications strategies and how she has applied them in today's blog.
Using AI to deliver efficiency without sacrificing quality: a Q&A with Si14 Global Communications founder Leron Kornreich
By Kristen Dunleavy
Muck Rack - June 29, 2023
Leron Kornreich is the Chief Strategist and Founder of Si14 Global Communications, a high-tech PR and content marketing agency. Like many PR pros, Leron started her career as a journalist. We sat down with Leron to discuss how her team develops creative campaigns for highly technical companies and her top tips for PR pros who want to leverage AI in their workflow.
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