Hi! Check out your Tuesday Daily PR Brief - June 20, 2023
Read some of today's best PR and Comms industry news clips:
Why Diversification Matters When Investing In Streaming Media Planning (Forbes - June 15, 2023)
Community relations isn't just about good press (PR Daily - June 14, 2023)
Deconstructing the PGA/LIV Merger: Four Lessons for Internal Communications Pros (PRNEWS - June 20, 2023)
Measurement Roundtable: Mis-/Disinformation (Institute for Public Relations - June 20, 2023)
Why AI needs to get itself a better PR firm! (PRmoment (UK) - June 19, 2023)
7 important PR trends driving the industry forward in 2023 (Agility PR Solutions - June 20, 2023)
Congrats to the Class of 2023: Advice For Them and My Younger Self (Culpwrit - June 16, 2023)
Cannes Lions 2023: AdTech Dominates At The World's Biggest Creative Meet (Crenshaw Communications - June 20, 2023)
Understanding Generative AI Tools: ChatGPT vs. Bard (Franco - June 19, 2023)
How Events Can Create Opportunities for Clients (HMA Public Relations - June 15, 2023)
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter) (Sword and the Script - June 20, 2023)
Helen Shelton: "I See An Alarming Trend Among Some Who Believe That DEI ... In Our Industry Is Not Important" (PRovoke Media - June 19, 2023)
Creating space for diversity, equity and inclusion: Meet Tracey Wood Mendelsohn, president of the Black Public Relations Society of New York (Muck Rack - June 19, 2023)
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Summary Section:
Why Diversification Matters When Investing In Streaming Media Planning
By Dan Robbins, Vice President of Ad Marketing at Roku
Forbes - June 15, 2023
Any media plan that relies on just a handful of services or networks can create risk for brands in a fast-moving market.
Community relations isn't just about good press
By Sherri Kolade
PR Daily - June 14, 2023
How to connect the dots and move beyond the surface. Community relations brings brands, initiatives and communities they serve together with a common goal and vision. It’s also part of developing good public relations overall, Nicole Gainer, associate vice president at Red Thread PR x Brownstein Group, told PR Daily.
Deconstructing the PGA/LIV Merger: Four Lessons for Internal Communications Pros
By Ted Birkhahn
PRNEWS - June 20, 2023
The communications coming directly from the PGA players after the announcement were just as damning to the brand and reputation of the sport as were the thoughts of any analyst or pundit discussing the ethics and economics of the situation.
Measurement Roundtable: Mis-/Disinformation
By IPR Measurement Commission
Institute for Public Relations - June 20, 2023
Members of the IPR Measurement Commission gathered virtually to discuss mis-/disinformation in the evolving communication landscape. IPR Measurement Commission member Chelsea Mirkin, Head of Global Analysis at Cision, and Antony Cousins, Executive Director for AI Strategy at Cision, moderated the discussion. Participants discussed how the rise of artificial intelligence (AI) is impacting mis-/disinformation and how PR professionals can advise the C-suite on how to respond to mis-/disinformation threats.
Why AI needs to get itself a better PR firm!
PRmoment (UK) - June 19, 2023
This year, we've seen alarmist reporting about Artificial Intelligence skyrocket as the full capabilities of generative AI is revealed. British media stories about AI increased 100% across the period January to May this year, and negative sentiment in those articles was 83%. Warnings of 'scams', 'unemployment' and 'replacement' are leading the agenda, gaining a foothold in AI coverage three times larger than last year.
7 important PR trends driving the industry forward in 2023
By Charu Gupta
Agility PR Solutions - June 20, 2023
The digital landscape is constantly evolving. With the diversification of media platforms, including online media, social media, and short video content, public relations has been profoundly impacted, presenting new avenues for engagement.
Congrats to the Class of 2023: Advice For Them and My Younger Self
By Christina Steed
Culpwrit - June 16, 2023
This past weekend, I had the pleasure of attending DePaul University's graduation ceremony. It was a little weird but cool being on the other side of the procession. This time I was faculty, marching into the Wintrust Arena and taking my seat on stage along with my fellow professors. I felt grown, grown. And I also felt excited to look out at the faces of those students, some of whom were mine, who worked so hard and looked overjoyed to achieve this final milestone. The start of their careers and journeys.
Cannes Lions 2023: AdTech Dominates At The World's Biggest Creative Meet
By Anna Roolf
Crenshaw Communications - June 20, 2023
As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Amid the celebrations, one phrase echoes along the beaches and luxury yachts — “Adtech is taking over Cannes Lions.”
Understanding Generative AI Tools: ChatGPT vs. Bard
By Ryan Solecki
Franco - June 19, 2023
Explore the main differences between ChatGPT and Bard to understand which tool makes the most sense for your specific marketing needs.
How Events Can Create Opportunities for Clients
By Justin Liggin
HMA Public Relations - June 15, 2023
By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games.
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
By Frank Strong
Sword and the Script - June 20, 2023
Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter. So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too.
Helen Shelton: "I See An Alarming Trend Among Some Who Believe That DEI ... In Our Industry Is Not Important"
By Diana Marszalek
PRovoke Media - June 19, 2023
Three years after our first interview, we speak with Finn Partners' Helen Shelton about DEI in the PR industry and whether progress has been made since the industry rallied in the summer of 2020. This is the first in a series of conversations we will run this Juneteenth week.
Creating space for diversity, equity and inclusion: Meet Tracey Wood Mendelsohn, president of the Black Public Relations Society of New York
By Kristen Dunleavy
Muck Rack - June 19, 2023
Tracey Wood Mendelsohn, founder of Trill Media Group and president of the Black Public Relations Society of New York, discusses the importance of creating spaces for diversity, equity and inclusion.
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