Hi! Check out your Wednesday Daily PR Brief - June 14, 2023
Read some of today's best PR and Comms industry news clips:
How Does AI Fit Into The Future Of Good PR? (Forbes - June 14, 2023)
PR's Top Pros Talk: Binna Kim (O'Dwyer's - June 13, 2023) [VIDEO]
How organizations should navigate the LGBTQ state of emergency (PR Daily - June 13, 2023)
What to do When Your Client Goes Rogue (PRNEWS - June 13, 2023)
How AI is changing how PRs pitch to journalists (PRmoment (UK) - June 11, 2023)
Streamlining PR tasks: 8 steps for maximizing productivity with management software (Agility PR Solutions - June 14, 2023)
How to measure and categorize the different tiers of news media outlet types (Axia Public Relations - June 14, 2023)
Five Lessons Learned From the PGA Tour's Recent Announcement (Franco - June 13, 2023)
Leverage the Power of Personal Stories to Create Engaging Content (Intero Digital - June 14, 2023)
6 questions with: Laura Emanuel of Red Thread PR (Ragan - June 14, 2023)
Apple Vision Pro spatial computer launch is PR done right (Influence (UK) - June 14, 2023)
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Summary Section:
How Does AI Fit Into The Future Of Good PR?
By April White
Forbes - June 14, 2023
Once a futuristic and aspirational idea, today artificial intelligence (AI) is everywhere and in every industry. And the AI industry is booming. Even as the global economy felt the strain of Covid-19, spending on AI and cognitive systems reached $57.6 billion globally in 2021. Its contributions to the U.S. economy alone are projected to hit $15.7 trillion by 2030.
PR's Top Pros Talk: Binna Kim [VIDEO]
By Steve Barnes
O'Dwyer's - June 13, 2023
"I think today the rate at which not only that news is published, but the rate at which we have to communicate stories out to our constituents is faster than ever," Vested group CEO and co-founder Binna Kim tells Doug Simon. "The speed at which things have to be communicated is a huge challenge for all of us communicators."
How organizations should navigate the LGBTQ state of emergency
By Robert Conner
PR Daily - June 13, 2023
Robert Conner (he/him) is an activist and expert in LGBTQ communications and media who was named by Business Insider magazine as a top rising star in public relations in 2023. He works as the media relations manager at Scott Circle Communications, a public relations firm in Washington, D.C.
What to do When Your Client Goes Rogue
By Nicole Schuman
PRNEWS - June 13, 2023
The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional's worst nightmare.
How AI is changing how PRs pitch to journalists
By Steve Marcinuk
PRmoment (UK) - June 11, 2023
The pitch ideation process begins with figuring out what kind of stories are generating the most interest in a certain industry. In the past, a PR would have to spend hours combing through different publications and social media platforms to answer this question. Today, prominent AI platforms like OnePitch or PRophet can shorten this step to a matter of minutes.
Streamlining PR tasks: 8 steps for maximizing productivity with management software
By Angela Green
Agility PR Solutions - June 14, 2023
Streamlining PR tasks involves simplifying complex or unnecessary steps, and can be achieved with a variety of approaches and modern technology platforms. Discover the benefits of streamlining and gain insights on how to optimize your organization's processes. Here are eight steps for automating PR tasks.
How to measure and categorize the different tiers of news media outlet types
By Marjorie Comer
Axia Public Relations - June 14, 2023
Learn about the tiers of news media in order to better plan and strategize your company's public relations.
Five Lessons Learned From the PGA Tour's Recent Announcement
Franco - June 13, 2023
Explore five lessons learned from the PGA Tour's recent announcement and what other brands may be able to learn from the response.
Leverage the Power of Personal Stories to Create Engaging Content
By Lauren Tellman
Intero Digital - June 14, 2023
Learn how to leverage the power of personal stories to create compelling content that resonates with your audience, builds trust, and stands out.
6 questions with: Laura Emanuel of Red Thread PR
By Isis Simpson-Mersha
Ragan - June 14, 2023
Managing Director of Red Thread PR, Brownstein's PR specialty agency, Laura Emanuel is responsible for the operations and management of over 20 team members, strategic campaign planning for global and regional brands and business development.
Apple Vision Pro spatial computer launch is PR done right
By David Meerman Scott
Influence (UK) - June 14, 2023
Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, "a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others." It's fascinating to see how the Apple public relations machine launches a brand new product category.
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