Good new week! Here's your Monday Daily PR Brief - June 12, 2023
Read some of today's best PR and Comms industry news clips:
Reason and reckoning: Communications' role in a new age of technology and purpose (PR Daily - June 12, 2023)
Why Half of PR Pros Share Metrics They Don't Understand (PRNEWS - June 12, 2023)
Should PR Practitioners Be Excited or Scared of AI? (Institute for Public Relations - June 8, 2023)
How Social Media Impacts Tourism & Tourism Marketing (5WPR - June 12, 2023)
5 Tools And Tactics For Transforming Your Thought Leadership (Forbes - June 11, 2023)
Honestly! The most outrageous client demands and how to handle them (PRmoment (UK) - June 7, 2023)
Steal these marketing strategies to level up your employee communications (Ragan Communications - June 12, 2023)
10 tips for PR pros and marketers for writing powerful survey press releases (Agility PR Solutions - June 12, 2023)
How can you conquer imposter syndrome? (Media First (UK) - June 12, 2023)
Practical Guide to ChatGPT for Marketing and PR (Meltwater - June 7, 2023)
Zoom Etiquette (Landis Communications - June 12, 2023)
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Summary Section:
Reason and reckoning: Communications' role in a new age of technology and purpose
By Larry Weber
PR Daily - June 12, 2023
We stand at the threshold of a new technology reckoning. Larry Weber is founder and chairman of Racepoint Global, an integrated communications agency that shapes conversations that matter for tech-forward brands. His next book, “A New Age of Reason: The Power of Tech for Good,” will be published in 2024.
Why Half of PR Pros Share Metrics They Don't Understand
By Sarah Evans, Founder and CEO of Sevans PR
PRNEWS - June 12, 2023
Half of the respondents in a new survey admitted to presenting a metric they didn't understand. Why do so many struggle with understanding the metrics? Our author argues that it's likely due to a combination of education and technology.
Should PR Practitioners Be Excited or Scared of AI?
By WE Communications and USC Annenberg Center for Public Relations
Institute for Public Relations - June 8, 2023
WE Communications and the USC Annenberg Center for Public Relations examined how communications leaders are responding to the recent uptick of interest in AI. The study specifically measured practitioners’ levels of excitement and concern.
How Social Media Impacts Tourism & Tourism Marketing
5WPR - June 12, 2023
Read about how social media and user generated content can shape the way people choose to travel and how that is affecting the tourism market today.
5 Tools And Tactics For Transforming Your Thought Leadership
By William Arruda
Forbes - June 11, 2023
Discover the top five tools to boost your thought leadership. Unlock the full potential of your expertise to grow your personal brand when you connect with your audience.
Honestly! The most outrageous client demands and how to handle them
By Daney Parker
PRmoment (UK) - June 7, 2023
Whether it is being asked to send up "nice Danish girls" to a hotel bedroom, or to accompany a swordfish on a tram, we find out some of the extreme requests clients have made! We also offer some tips for dealing with 'unusual' demands.
Steal these marketing strategies to level up your employee communications
By Lisa Fratzke
Ragan Communications - June 12, 2023
By leveraging strategies that have historically been part of marketing's toolkit, such as employee personas and mapping the employee journey, companies are transforming the way they engage and communicate with their most valuable audience — their workforce. Let's look at some ways internal communications teams can "steal" marketing tactics to enhance employee connections, foster engagement, and drive organizational success.
10 tips for PR pros and marketers for writing powerful survey press releases
By Richard Carufel
Agility PR Solutions - June 12, 2023
The customer voice has always been important, but with the growing influence of online reviews as a trusted resource for buyers, it matters more today than ever before. Surveys are a proven and cost-effective method of generating publicity based on that voice, yet many public relations professionals and marketers struggle with creating and maximizing coverage when doing survey work.
How can you conquer imposter syndrome?
By Adam Fisher
Media First (UK) - June 12, 2023
Almost all of us suffer from self-doubt or a lack of confidence at times. How can you overcome those feelings and stop feeling like a fraud?
Practical Guide to ChatGPT for Marketing and PR
By Lance Concannon
Meltwater - June 7, 2023
Cut through the buzz and learn how you can use ChatGPT for marketing and PR, streamlining everyday tasks to work smarter.
Zoom Etiquette
By Makenzi Jordan Rodriguez
Landis Communications - June 12, 2023
Politeness matters – not only because it makes you feel good but also because your behavior affects how others perceive you.
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