Hello! Peruse today's Daily PR Brief - June 7, 2023
Read some of today's best PR and Comms industry news clips:
AI Is Here To Stay, But It's No Match For Humans In PR And Marketing (Forbes - June 7, 2023)
4 Tips for Updating Old Content to Make Google's Algorithms Happy (Influence and Co - June 7, 2023)
PR's Top Pros Talk: Paul Holmes (O'Dwyer's - June 6, 2023) [VIDEO]
This is the only PR measurement that actually matters (PR Daily - June 6, 2023)
PRNEWS Recognizes 2023 List of Top Women in PR at New York Lunch (PRNEWS - June 7, 2023)
How PR can help tackle the growing epidemic of fake news and misinformation (PRmoment (UK) - June 6, 2023)
The top obstacles for SaaS in 2023—and how PR can help (Agility PR Solutions - June 7, 2023)
How our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations (Axia Public Relations - June 6, 2023) [VIDEO]
6 questions with Marisel Salazar (Muck Rack - June 7, 2023)
Is Success Measurable? (HMA Public Relations - June 6, 2023)
Are communications professionals colluding in culture wars for the sake of column inches? (Influence (UK) - June 7, 2023)
How To Master The Art Of Follow-Up With Pleasant Persistence (Three Girls Media - June 7, 2023)
Study: CommTech Investment A Priority For PR Pros, But Use & Understanding Remain Low (PRovoke Media - June 7, 2023)
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Summary Section:
AI Is Here To Stay, But It's No Match For Humans In PR And Marketing
By Nancy Marshall
Forbes - June 7, 2023
While AI chatbots like ChatGPT are poised to fundamentally alter the nature of work, now is not the time to panic. Armageddon is not upon us.
4 Tips for Updating Old Content to Make Google's Algorithms Happy
By Sarah Hopfinger
Influence and Co - June 7, 2023
Updating old blog posts helps with SEO and search rankings. Here are tips on how to optimize blog posts for SEO and keep Google’s algorithms happy.
PR's Top Pros Talk: Paul Holmes [VIDEO]
By Steve Barnes
O'Dwyer's - June 6, 2023
"I know that it is very popular these days to talk about woke capitalism and woke companies, but the reality is if you spend any time at all interacting with business leaders, you know that the number of business leaders who are in any sense woke is infinitesimally small," PRovoke Media founder and chair Paul Holmes tells Doug Simon.
This is the only PR measurement that actually matters
By Scott Ward, Principal at Fifth Estate Communications
PR Daily - June 6, 2023
Untold dollars and hours — not to mention tons of enamel from gnashed teeth — are spent each year trying to answer one of our profession's questions of the ages: How do you measure return on investment for public relations and strategic communications?
PRNEWS Recognizes 2023 List of Top Women in PR at New York Lunch
PRNEWS - June 7, 2023
PRNEWS celebrated this year's class of honorees for Top Women in PR in New York today (June 7). "This year's honorees truly demonstrate the breadth and depth of the industry. Our 2023 class of Top Women in PR showcase the best of the best in brand reputation, media relations, social media, DEI, social impact and more," said Erika Bradbury, editorial director, PRNEWS.
How PR can help tackle the growing epidemic of fake news and misinformation
By Antony Cousins, Executive Director of AI Strategy at Cision
PRmoment (UK) - June 6, 2023
The rise of social media platforms has played a huge role in giving us instant news updates and direct digital lines to brands, celebrities and politicians. Recent statistics show that there are expected to be 4.89 billion social media users worldwide in 2023, a staggering 59.9% of the world's population. Yet this hasn't come without challenges - in the digital world misinformation and fake news can snowball, in some cases proving to be dangerous and harmful.
The top obstacles for SaaS in 2023—and how PR can help
By Gaurav Belani
Agility PR Solutions - June 7, 2023
In the fiercely competitive and quickly expanding software-as-a-service (SaaS) market, businesses are continuously fighting for the interest of potential clients. It can be challenging for SaaS companies to establish themselves as reliable, trusted brands in such a crowded industry.
How our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations [VIDEO]
Axia Public Relations - June 6, 2023
In this solocast, host Jason Mudd describes how our PR firm is using AI and you could use it too to benefit your company. He discusses the five most important things to remember when working with AI in your own agency.
6 questions with Marisel Salazar
By Jessica Lawlor
Muck Rack - June 7, 2023
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Marisel Salazar, food writer, critic, cook, host and soon-to-be published author.
Is Success Measurable?
By Rayna Burgett
HMA Public Relations - June 6, 2023
Success for your client could range from the cover story of a magazine to a popular social media post. Rayna Burgett covers the benefits of PR plans and breaks down how to evaluate success for a client in this blog post.
Are communications professionals colluding in culture wars for the sake of column inches?
By Shilpa Saul
Influence (UK) - June 7, 2023
Being one-step removed from PR – as I am now in my role at an equity, diversity and inclusion consultancy – has provided me with the opportunity to view the comms industry from the outside-in. And I'm noticing some startling trends.
How To Master The Art Of Follow-Up With Pleasant Persistence
By Erika Montgomery
Three Girls Media - June 7, 2023
Staying on top of leads is an important part of marketing a small business. Read our latest blog article for best practices to master the art of follow-up.
Study: CommTech Investment A Priority For PR Pros, But Use & Understanding Remain Low
By Maja Pawinska Sims
PRovoke Media - June 7, 2023
The Global CommTech Report shows PR professionals’ belief in their competence with technology tools contrasts with their use of emerging communications technology.
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