Take a look at Thursday's Daily PR Brief - June 1, 2023
Read some of today's best PR and Comms industry news clips:
Pitching an Exclusive: Do's and Don'ts (PRNEWS - May 31, 2023)
5 Keys To Building Lifelong Business And Personal Relationships (Forbes - May 30, 2023)
How to respond to Google's core update — and what the future holds for SEO and AI (PR Daily - June 1, 2023)
The News, Media Ethics And ChatGPT For PR And Comms Work (Forbes - May 30, 2023)
Shaping The Next Gen Of Communications Leaders Through 'Managing Up' (Franco - June 1, 2023)
Top tips for posting videos on TikTok and Instagram (PRmoment (UK) - May 31, 2023)
3 ways to scale your public relations agency (Agility PR Solutions - June 1, 2023)
From Insights to Impact: How PR Professionals Can Leverage Social Media Analytics (Xenophon Strategies - May 31, 2023)
How to respond to positive, negative and neutral comments on social media (Axia Public Relations - June 1, 2023)
AI in Crisis Communications: Opportunity or Threat? (CIPR Crisis Communications Network - May 31, 2023)
AMEC Summit: "PR Agencies Can Guarantee Media Coverage" (PRovoke Media - May 31, 2023)
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Summary Section:
Pitching an Exclusive: Do's and Don'ts
By Nicole Schuman
PRNEWS - May 31, 2023
Most journalists could use a morale boost nowadays. And receiving a request to write an exclusive ranks up there with the best possible accolades next to someone saying they read your article. Several PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist.
5 Keys To Building Lifelong Business And Personal Relationships
By Denis Sinelnikov, CEO of Media Components and Curis Digital
Forbes - May 30, 2023
In business, it's about who you know, right? So, perhaps you have networking events you attend each month. Or maybe you even keep up with the Zoom networking group from the shutdown days of the pandemic. While solid networking skills are important, they don't make up for relationships. More important than who you know is how well you know them. With that in mind, let's consider some ways you can build lifelong business relationships.
How to respond to Google's core update — and what the future holds for SEO and AI
By Allison Carter
PR Daily - June 1, 2023
Even though the latest core update was released back in March, we're only just now beginning to understand the winners and losers of the update — and what content marketers and PR types need to do to stay on top of those all-important search engine results pages.
The News, Media Ethics And ChatGPT For PR And Comms Work
By Curtis Sparrer, Principal of Bospar
Forbes - May 30, 2023
ChatGPT has been an absolute sensation since its launch in November 2022. It brings to bear an impressive array of capabilities, from writing software code to creating hipster craft cocktail recipes. Its generative artificial intelligence (AI) cousins, including Google's Bard and Microsoft's Bing AI, deliver similar features and functionality. Even as we lean into AI as an industry, numerous concerns remain.
Shaping The Next Gen Of Communications Leaders Through 'Managing Up'
By Nikki Little
Franco - June 1, 2023
Explore three best practices for managing up to support improved communication, increased trust and a more positive work environment.
Top tips for posting videos on TikTok and Instagram
PRmoment (UK) - May 31, 2023
Last week, we discussed how to use video to promote brands, this week we are focusing on using video on TikTok and Instagram.
3 ways to scale your public relations agency
By James Daniels
Agility PR Solutions - June 1, 2023
Scaling your public relations agency can be complex and might cause you to go all the way back to the basics to build the right foundations for the future. This is bound to be daunting and more than a little stressful. You are going to need to focus on improving certain areas of your business, such as automating some processes, increasing reliability, and being able to take a step back from your company to see the bigger picture, but you need to go about it in the right way.
From Insights to Impact: How PR Professionals Can Leverage Social Media Analytics
By Annie Buschman
Xenophon Strategies - May 31, 2023
Nearly 7 in 10 business leaders agree that social media data and insights are underutilized and 96 percent said, “companies must continue to invest in social media marketing to be successful.”
How to respond to positive, negative and neutral comments on social media
By Bre Chamley
Axia Public Relations - June 1, 2023
It's important to maintain your company's reputation and foster a community while building your organization's brand. This means you should respond to comments whether they are positive, negative, or neutral. However, it might be hard to gauge what an appropriate response is. This is a guide to responding to positive, negative and neutral social media comments.
AI in Crisis Communications: Opportunity or Threat?
CIPR Crisis Communications Network - May 31, 2023
You are in the Crisis Management Team HQ and a sense of urgency fills the room. With each passing minute updates flood in, changing the situation at breakneck speed. The press is on the verge of breaking the story and you have less than sixty minutes to draft and circulate crucial information before you potentially lose control of the narrative. How do you handle the pressure? Do you take on the challenge alone, painstakingly crafting tailored messages for every stakeholder and platform and risk losing precious minutes? Or could AI be the lifeline you need?
AMEC Summit: "PR Agencies Can Guarantee Media Coverage"
By Maja Pawinska Sims
PRovoke Media - May 31, 2023
PR agencies can guarantee clients earned media coverage, and volume should not be seen as merely a vanity metric when it is used as part of a broader framework of output, outcome and impact measurement, according to Hard Numbers co-founder and creative director Paul Stollery.
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