Take a look at Tuesday's Daily PR Brief - May 9, 2023
Read some of today's best PR and Comms industry news clips:
How learning from reporters will make you a stronger writer (Ragan - May 9, 2023)
7 important PR trends to watch in 2023 and beyond (Agility PR Solutions - May 9, 2023)
InBev Still Doesn't Get It About Bud Light (O'Dwyer's - May 9, 2023)
Play, Pivot or Pause? The Road to Success During a Downturn (PRNEWS - May 8, 2023)
The Influencer Marketing Measurement Enigma (PRSay - May 24, 2023)
The Secret Science Behind Winning Hearts and Minds (Xenophon Strategies - May 8, 2023)
10 social media changes you need to know this week (PR Daily - May 9, 2023)
How B2B marketing can influence the sales team to use its content according to behavioral science (Sword and the Script Media - May 9, 2023)
Why Creativity Is Exploding In B2B Comms (PRovoke Media - May 9, 2023) [PODCAST]
How the story of a 'rewiggled' river grabbed media attention (Media First (UK) - May 9, 2023)
7 Timeless Principles That Will Help You Become a Better Leader (Entrepreneur - May 9, 2023)
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Summary Section:
How learning from reporters will make you a stronger writer
By Tom Corfman
Ragan - May 9, 2023
Communicators love reading books about press releases, but seemingly show little interest in the writing practices of reporters.
7 important PR trends to watch in 2023 and beyond
By Steve Conway
Agility PR Solutions - May 9, 2023
As the business world becomes more digitalized, the field of public relations is evolving to keep up with the changes. With the rise of social media and the ever-growing importance of data analytics, PR professionals must stay in touch with the latest trends and technologies to stay relevant and to help the companies that they represent by appealing to customers. So, what are some of the best ways to achieve this in 2023?
InBev Still Doesn't Get It About Bud Light
By Bill Huey
O'Dwyer's - May 9, 2023
I don't usually write follow-ups to pieces already published, but there has been such an extraordinary outpouring of commentary about the Bud Light disaster that I have been collecting notes about what Anheuser-Busch is doing and saying to bring its floundering brand back to prominence. As things stand, Bud Light is about to lose its leadership position to rivals like Miller Lite and Coors Lite.
Play, Pivot or Pause? The Road to Success During a Downturn
By Jennifer Risi
PRNEWS - May 8, 2023
Is it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.
The Influencer Marketing Measurement Enigma
By Shalon Kerr
PRSay - May 24, 2023
Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you'd think demonstrating a return on investment (ROI) would be getting easier.
The Secret Science Behind Winning Hearts and Minds
By Annie Buschman
Xenophon Strategies - May 8, 2023
Effective persuasion requires more than just a good argument – it’s about understanding communication, psychology, and emotional intelligence. Anyone can improve their persuasion skills with practice and a willingness to learn.
10 social media changes you need to know this week
By Sherri Kolade
PR Daily - May 9, 2023
Welcome back to our weekly social media roundup. There's new things to see here 'round these parts. Bluesky (have you heard of it yet?) is still invite-only and is trying to dethrone disgraced Twitter. Facebook is getting more content-conscious for its users and Snapchat's My AI will now recommend sponsored content. All this and more in this week's edition.
How B2B marketing can influence the sales team to use its content according to behavioral science
By Frank Strong
Sword and the Script Media - May 9, 2023
Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer.
Why Creativity Is Exploding In B2B Comms [PODCAST]
By PRovoke Media
PRovoke Media - May 9, 2023
Fight or Flight’s David Woodward, Kate Sarginson and Lauren Payne McLeod join the PRovoke podcast to talk about the creative opportunity in B2B brand marketing.
How the story of a 'rewiggled' river grabbed media attention
By Chris Maughan
Media First (UK) - May 9, 2023
Ever wondered what makes something newsworthy? This story of a river being 'rewiggled' - and the way the media latched on to it - provides some valuable clues.
7 Timeless Principles That Will Help You Become a Better Leader
By Susan S. Freeman
Entrepreneur - May 9, 2023
If you'd told me 25 years ago, when I first stepped onto a yoga mat, that one day I'd be writing a book on the intersection of leadership and yoga, I would have belly laughed.
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