Hi! Check out Thursday's Daily PR Brief - May 4, 2023
Read some of today's best PR and Comms industry news clips:
PR Professionals: You Need To Be 'A Little Bit Country, A Little Bit Rock 'n' Roll' (Forbes - May 4, 2023)
How Do I Fight Burnout in Public Relations? (HMA Public Relations - May 3, 2023)
New report: The State of AI in PR (Muck Rack - May 4, 2023)
For Bud Light and Regina Canada, Does the End Justify the Means? (PRNEWS - May 3, 2023)
PR's Top Pros Talk: Christa Conte (O'Dwyer's - May 3, 2023) [VIDEO]
Creating authentic communications strategies for social change (PR Daily - May 4, 2023)
Bullying is not acceptable in PR – this is how to stamp it out (PRmoment (UK) - May 3, 2023)
Communicator Spotlight: Christine Schirmer, senior adviser at Archewell (Axios - May 4, 2023)
5 tips for building customer trust through effective PR (Agility PR Solutions - May 4, 2023)
A Crisis Around Every Corner: Turbulent Times For Boards (CIPR - May 3, 2023)
Can a rebrand rebuild trust after a crisis? (Media First (UK) - May 4, 2023)
Podcast: Google's All-Female Comms Leadership Team (PRovoke Media - May 4, 2023)
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Summary Section:
PR Professionals: You Need To Be 'A Little Bit Country, A Little Bit Rock 'n' Roll'
By Catherine Seeds, President and Partner at Ketner Group Communications
Forbes - May 4, 2023
As my team has been recruiting and hiring new team members, it got me thinking of the soft skills needed to survive in the PR game.
How Do I Fight Burnout in Public Relations?
By Alison Bailin
HMA Public Relations - May 3, 2023
If you are facing burnout as a PR professional, there are a number of different ways you can de-stress and set boundaries with colleagues and clients. Read more from Alison Bailin as she shares her recommendations on fighting burnout in PR.
New report: The State of AI in PR
By Matt Albasi
Muck Rack - May 4, 2023
Muck Rack surveyed 1,000+ PR pros about how they use generative AI today and their plans for using it in the future.
For Bud Light and Regina Canada, Does the End Justify the Means?
By Katie Paine
PRNEWS - May 3, 2023
Many have suggested that Bud Light and Regina Canada didn’t do enough research for their recent campaigns. Contributor Katie Paine argues that the brand crises would not have been prevented by better research, as the target audiences were not driving the backlash in either instance.
PR's Top Pros Talk: Christa Conte [VIDEO]
By Steve Barnes
O'Dwyer's - May 3, 2023
"The metaverse is starting to take shape everywhere and through so many different conversations," Hotwire Global EVP and head of client services Christa Conte tells Doug Simon.
Creating authentic communications strategies for social change
By Isis Simpson-Mersha
PR Daily - May 4, 2023
Lauren Keane of Southern New Hampshire University shares tips to create authentic communications that align with an organization's values and mission.
Bullying is not acceptable in PR – this is how to stamp it out
By Daney Parker
PRmoment (UK) - May 3, 2023
Tackling bullies is not easy. Many people I spoke to when researching this feature said they had been bullied, but did not want to be quoted on the record. But this is a subject that should never be brushed under the carpet.
Communicator Spotlight: Christine Schirmer, senior adviser at Archewell
By Eleanor Hawkins
Axios - May 4, 2023
Christine Schirmer serves as a senior adviser for Archewell, the organization founded by the Duke and Duchess of Sussex that includes their business portfolio and nonprofit work.
5 tips for building customer trust through effective PR
By James Daniels
Agility PR Solutions - May 4, 2023
Customers have their pick and choice about which businesses they use. To ensure they return to your business, you must invest in effective PR. If PR is not present or effective, sales and revenue will be lost, both in the short term and in the longer term. Customers must trust a business, and to do this, you have to reiterate the message you are sending them.
A Crisis Around Every Corner: Turbulent Times For Boards
By Katherine Sykes, Co-chair, CIPR Crisis Communications Network
CIPR - May 3, 2023
We live in a world of global instability, insecurity and complex inter-dependency, where at any given time a potential crisis is only just around the corner. Effective risk management has never been so important for boards and senior management teams: they are expected to know about problems which may be brewing within their organisations, external events that could potentially do damage, and then act upon that knowledge quickly.
Can a rebrand rebuild trust after a crisis?
By Adam Fisher
Media First (UK) - May 4, 2023
Could a new identity help an organisation rebuild trust after a crisis? We take a look at the scandal engulfing the CBI and the idea a rebrand could could be part of its recovery.
Podcast: Google's All-Female Comms Leadership Team
By PRovoke Media
PRovoke Media - May 4, 2023
Four senior Google and YouTube EMEA communications leaders join the podcast to talk about their professional and personal journeys.
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