Take a look at Thursday's Daily PR Brief - April 20, 2023
Read some of today's best PR and Comms industry news clips:
Tips for Following Up on Your Pitch (PRNEWS - April 19, 2023)
As The Media Becomes Less Centralized, PR Professionals Should Focus On Building Relationships (Forbes - April 19, 2023)
Tesla Drives to Pioneer Public Affairs (O'Dwyer's - April 19, 2023)
Announcement anatomy 101: developing a winning PR strategy (PR Daily - April 19, 2023)
The LGBTQ+ Community Is Growing, Why Aren't They Onscreen? (Spin Sucks - April 20, 2023)
Good and Bad PR: Great Greggs, faltering Fox News, gluttonous global food producers (PRmoment (UK) - April 19, 2023)
Creating a client-dazzling PR report—3 elements you must include (Agility PR Solutions - April 20, 2023)
The Importance Of Collaboration Between Your Public Relations Team and Your Investor Relations Team (Axia Public Relations - April 20, 2023)
Entering the PR and Communications Content Creation Game? 5 Useful Lessons for Success (Culpwrit - April 19, 2023)
Are News Organizations Departing Twitter? (HMA Public Relations - April 19, 2023)
Edelman Has Strongest Employer Brand Among North American Agencies (PRovoke Media - April 20, 2023)
Giving a platform to those left out of the conversation: Get to know Yahoo News national reporter Jayla Whitfield-Anderson (Muck Rack - April 20, 2023)
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Summary Section:
Tips for Following Up on Your Pitch
By Tai Nichols
PRNEWS - April 19, 2023
PR consultant Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up.
As The Media Becomes Less Centralized, PR Professionals Should Focus On Building Relationships
By Dan Kahn
Forbes - April 19, 2023
To successfully navigate this new media landscape, PR professionals should return to old-school PR techniques and emphasize building strong, authentic relationships with freelance members of the press using these three baseline strategies.
Tesla Drives to Pioneer Public Affairs
By Kevin McCauley
O'Dwyer's - April 19, 2023
Elon Musk's Tesla has hired Washington-based Pioneer Public Affairs to deal with issues related to the implementation of the Inflation Reduction Act, federal fleet electrification and battery supply chain issues.
Announcement anatomy 101: developing a winning PR strategy
By McKinnley Matson
PR Daily - April 19, 2023
PR strategy is an art, not a science. There are best practices, but the approach you take will vary with each announcement depending on what it is and what you ultimately hope to accomplish.
The LGBTQ+ Community Is Growing, Why Aren't They Onscreen?
By Kari Porter
Spin Sucks - April 20, 2023
It’s 2023 and LGBTQ+ representation should be mainstream. Kari Porter shares the right way for brands to include queer voices.
Good and Bad PR: Great Greggs, faltering Fox News, gluttonous global food producers
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - April 19, 2023
It has been a fascinating week in the world of public relations so let me take you on a short stroll through the hits and misses.
Creating a client-dazzling PR report—3 elements you must include
By Yauhen Zaremba
Agility PR Solutions - April 20, 2023
What exactly is a PR report, and how do you ensure that any PR report submitted to your clients dazzles them and makes them confident in continuing to use your services? We look at what your PR report should focus on and what you should always include.
The Importance Of Collaboration Between Your Public Relations Team and Your Investor Relations Team
By Aubrey Moore
Axia Public Relations - April 20, 2023
See why it's vital that your company's investor relations team and your PR team or PR firm you've hired work together to create effective messaging.
Entering the PR and Communications Content Creation Game? 5 Useful Lessons for Success
By Craig Engstrom
Culpwrit - April 19, 2023
In this post, I'm going meta. I'll be sharing on Culpwrit five lessons I've learned from reading and contributing to Culpwrit for nearly a decade. These lessons will help you build an audience for your content.
Are News Organizations Departing Twitter?
By Justin Liggin
HMA Public Relations - April 19, 2023
Twitter is a few tweets less after NPR and PBS have decided to stop posting on their accounts. This comes as a result of Twitter labeling the networks' profiles "state-affiliated media," which is also used to label media in countries like China and Russia. NPR has cited this reason for leaving the platform as well as to protect the organization's credibility.
Edelman Has Strongest Employer Brand Among North American Agencies
PRovoke Media - April 20, 2023
Edelman has the strongest employer brand of any North American public relations firm, based on responses to our Best Agencies to Work For research, which asked employees which firm they most like to work for if they could not work for their current employer.
Giving a platform to those left out of the conversation: Get to know Yahoo News national reporter Jayla Whitfield-Anderson
By Kristen Dunleavy
Muck Rack - April 20, 2023
Muck Rack chatted with Jayla Whitfield-Anderson, a Yahoo News reporter focused on race and equity, to learn more about her career path.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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