Check out Monday's Daily PR Brief - April 17, 2023
Read some of today's best PR and Comms industry news clips:
Keeping Earned Media's Seat At The Table (PRovoke Media - April 17, 2023) [PODCAST]
16 Strategies For Brands To Get Free Press Mentions And Local News Features (Forbes - April 14, 2023)
PR's Top Pros Talk: Lori Russo (O'Dwyer's - April 14, 2023) [VIDEO]
How pharma companies are navigating PR around controversial abortion ruling (PR Daily - April 17, 2023)
Aligning Your B2B PR Strategy to Drive Sales (PRNEWS - April 17, 2023)
Crisis communications April 2023: Kid Rock, Bud Light and Dylan Mulvaney; discrimination at The Ritz and Etihad's non sustainable comms (PRmoment (UK) - April 12, 2023)
The Use of Data and Technology in PR (PRGN - April 17, 2023)
4 ways PR and influencer marketing work together during crisis (Agility PR Solutions - April 17, 2023)
What does it mean to run a values-aligned company? (Landis Communications - April 17, 2023)
A Q&A with Beth Monaghan, a top woman in PR and CEO & founder of agency Inkhouse (Muck Rack - April 17, 2023)
Strengthening the collaboration between comms and marketing (Ragan Communications - April 17, 2023)
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Summary Section:
Keeping Earned Media's Seat At The Table [PODCAST]
By Megan Miller
PRovoke Media - April 17, 2023
Coyne PR’s Stacy Bataille joins the podcast to discuss the evolution of earned media and how PR professionals can ensure PR stays in the marketing mix.
16 Strategies For Brands To Get Free Press Mentions And Local News Features
By Forbes Communications Council
Forbes - April 14, 2023
Landing free PR can provide valuable visibility and credibility for your brand without breaking the bank.
PR's Top Pros Talk: Lori Russo [VIDEO]
By Steve Barnes
O'Dwyer's - April 14, 2023
Stanton Communications president Lori Russo says that "the number one benefit" for independent agencies "is that we only answer to our clients and ourselves."
How pharma companies are navigating PR around controversial abortion ruling
By Allison Carter
PR Daily - April 17, 2023
A series of court rulings has the potential to shake the entire pharmaceutical industry. But the organizations that manufacture prescription medications are waging battles in both the courtroom and the court of public opinion to fight for clarity and consistency how drugs are approved for public consumption.
Aligning Your B2B PR Strategy to Drive Sales
By Lucia Barbato
PRNEWS - April 17, 2023
If you want to make sure your comms team is efficiently helping to drive business sales objectives today, there are three core things that they should be doing.
Crisis communications April 2023: Kid Rock, Bud Light and Dylan Mulvaney; discrimination at The Ritz and Etihad's non sustainable comms
By Kate Hartley, Co-Founder of Polpeo
PRmoment (UK) - April 12, 2023
Kid Rock (real name Robert James Ritchie) is adding transphobia to a long list of his views. Etihad Airways’ claim of ‘sustainable aviation’ has been banned by the Advertising Standards Authority. A man who applied for a job at The Ritz hotel has spoken to the media about his experience of being told his natural hair did not meet the hotel’s employee grooming policy.
The Use of Data and Technology in PR
By Kate Alexander
PRGN - April 17, 2023
A technology blind spot on a company board can have serious and wide-ranging implications. Find out how to use technology in PR.
4 ways PR and influencer marketing work together during crisis
By Reena Aggarwal
Agility PR Solutions - April 17, 2023
The size of the public relations market in the U.S. in 2023 is expected to be $17.8 billion, a 2.7 percent growth from 2022. This comes as no surprise given that most brands face negative PR at some point.
What does it mean to run a values-aligned company?
By Sean Dowdall
Landis Communications - April 17, 2023
To LANDIS, "values-aligned" means we seek to produce work and represent clients that help make our communities a better place for all – now and in the future.
A Q&A with Beth Monaghan, a top woman in PR and CEO & founder of agency Inkhouse
By Linda Zebian
Muck Rack - April 17, 2023
Inkhouse PR agency CEO & founder Beth Monaghan sits down for a Q&A with Muck Rack and discusses all things storytelling, changemaking and the future of PR.
Strengthening the collaboration between comms and marketing
By Sean Devlin
Ragan Communications - April 17, 2023
We spoke with Lacey Ehrlich, executive vice president at Golin, and Lisa Fratzke, partner and executive strategist at Fratzke Media, about what the comms department can do to strengthen the bond between these two essential functions.
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