Take a look at today's Daily PR Brief - April 6, 2023
Read some of today's best PR and Comms industry news clips:
Why Owning Your Media is Critical in an Age of Uncertainty (PRNEWS - April 5, 2023)
Axios interview: Communicator spotlight on Jay Carney of Airbnb (Axios - April 6, 2023)
ESG isn't changing, but how we talk about it will (PR Week Global - April 6, 2023)
Health PR Firms Post 24.8% '22 Growth (O'Dwyer's - April 6, 2023)
3 case studies on how communicators are using Chat GPT right now (PR Daily - April 5, 2023)
Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession (PRSay - April 5, 2023)
Want to Better at Marketing? Get Better at Writing (Spin Sucks - April 6, 2023)
For An Agency To Be Successful, Clients Must Be The Right Fit (Forbes - April 6, 2023)
A growing majority of consumers (71%) say brands must take a stand on ethical issues (PRmoment (UK) - April 3, 2023)
Why Getting Personal Matters in a SaaS PR Program (BLASTmedia - April 3, 2023)
8 costly lead-generation mistakes B2B companies must avoid in 2023 (Agility PR Solutions - April 6, 2023)
AI In Comms: Nearly Nine Out of 10 Pros See Opportunity As Governance Concerns Grow (PRovoke Media - April 6, 2023)
How can you make the most of broadcast media? (Media First (UK) - April 4, 2023)
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Summary Section:
Why Owning Your Media is Critical in an Age of Uncertainty
By John Guilfoil
PRNEWS - April 5, 2023
In light of Twitter API restrictions, our author points out the importance of a website-first strategy and warns about relying too heavily on social media.
Axios interview: Communicator spotlight on Jay Carney of Airbnb
By Eleanor Hawkins
Axios - April 6, 2023
Jay Carney has advised some of the most powerful people in the world — from President Obama to Jeff Bezos and now Airbnb CEO Brian Chesky. In his first sit-down interview since joining Airbnb as global head of policy and communications in September, Carney discussed how communications is core to business.
ESG isn't changing, but how we talk about it will
By Whitney Dailey, Allison+Partners
PR Week Global - April 6, 2023
The politicization of environmental, social and governance work is showing up in places from mainstream media headlines to the floor of the House of Representatives, leaving communicators scrambling to figure out how to navigate conversations with stakeholders about what it all means.
Health PR Firms Post 24.8% '22 Growth
By Kevin McCauley
O'Dwyer's - April 6, 2023
Healthcare PR firms registered a robust 24.8 percent jump in 2022 fee income to a combined $1.7B in 2022 as they counseled clients dealing with the after effects of the COVID-19 pandemic, according to O'Dwyer's rankings.
3 case studies on how communicators are using Chat GPT right now
By Allison Carter
PR Daily - April 5, 2023
Generative AI, like Chat GPT, is real. This is no longer science fiction — your competitors are using it now. If you aren't at least exploring the potential of these technologies, you're being left behind. So let's get practical. Here are three case studies you can learn from and adapt to meet your needs.
Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession
By David Olson
PRSay - April 5, 2023
What will the PR profession look like between now and the year 2026? Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here's the breakdown.
Want to Better at Marketing? Get Better at Writing
By Jeff Bradford
Spin Sucks - April 6, 2023
In this article, we will explore why facility with words is essential to success in marketing (and to success in business, in general), what good writing looks like, and how to acquire this skill.
For An Agency To Be Successful, Clients Must Be The Right Fit
By Jonathan Franchell, CEO and Founder of Ironpaper
Forbes - April 6, 2023
Building quality relationships with clients whose culture and expectations are a fit for your agency is a better strategy than pursuing every lead at any cost.
A growing majority of consumers (71%) say brands must take a stand on ethical issues
By Cat Anderson
PRmoment (UK) - April 3, 2023
Aligning with changing consumer values has never been more important for brands. If your actions don't meet your customers' expectations, you run the risk of them voting with their feet. A recent McKinsey and NielsenIQ study found that sales of products promising social responsibility and sustainability benefits grew at a faster rate than those that didn't.
Why Getting Personal Matters in a SaaS PR Program
By Kate Johnson
BLASTmedia - April 3, 2023
How can personal stories help your B2B SaaS PR strategy? Learn how getting personal in SaaS PR can lead to many benefits for a company's brand.
8 costly lead-generation mistakes B2B companies must avoid in 2023
By Antonio Gabrić
Agility PR Solutions - April 6, 2023
In a 2022 survey, 61 percent of marketers cited lead generation to be their biggest challenge. But lead generation is the cornerstone of the marketing and sales functions in any business, and integral to its success. So we rounded up a list of the costliest mistakes B2B companies make while generating leads.
AI In Comms: Nearly Nine Out of 10 Pros See Opportunity As Governance Concerns Grow
PRovoke Media - April 6, 2023
Landmark study examines how the PR industry is responding to the rise of generative AI, finding considerable enthusiasm alongside concerns about governance, ethics and transparency.
How can you make the most of broadcast media?
By Adam Fisher
Media First (UK) - April 4, 2023
How can you capture the interest of broadcast journalists and make the most of the opportunity speaking on TV and radio presents? We've pulled together some tips from our latest webinar.
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