Peruse your Thursday Daily PR Brief - March 30, 2023
Read some of today's best PR and Comms industry news clips:
The Weight Of Kindness In The Workplace (Forbes - March 30, 2023)
Why Public Affairs and Corporate Communications Can No Longer be Siloed (PRNEWS - March 30, 2023)
Communicator Spotlight: Pfizer chief corporate affairs officer Sally Susman (Axios - March 30, 2023)
The Pressures of Being in PR w/ Good Advice Company Founder Elizabeth Rosenberg (The Embargoed - March 28, 2023) [VIDEO]
Writing tips for communicators who hate to write (PR Daily - March 30, 2023)
Artificial Intelligence, The Law, and Public Relations: Navigating the Legal Contours of AI in PR (Institute for Public Relations - March 29, 2023)
How social mobility is being improved in public relations (PRmoment (UK) - March 27, 2023)
In It For The Long Haul: 4 Tips For Long-Term Agency-Client Partnerships (Forbes - March 28, 2023)
An insider look at the drivers of the Creator Economy: How top influencers build their business (Agility PR Solutions - March 30, 2023)
How Do I Navigate the Ethical Landscape of PR? (HMA Public Relations - March 29, 2023)
ITNTW: Radio Host in Hot Water – A PR Nightmare (InsideOut Public Relations (Australia) - March 30, 2023)
PRovokeEMEA: PR's Job Is Keeping Things Simple In A Complex World (PRovoke Media - March 29, 2023)
How to promote LGBTQIA+ inclusivity in the PR workplace (Influence (UK) - March 30, 2023)
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Summary Section:
The Weight Of Kindness In The Workplace
By Dirk Frese, Vice President of Sales, Marketing & Service, JULABO USA
Forbes - March 30, 2023
Kindness fosters relationships and builds trust, thus creating a positive impact on productivity, employee satisfaction and loyalty.
Why Public Affairs and Corporate Communications Can No Longer be Siloed
By Erika Bradbury
PRNEWS - March 30, 2023
We spoke with Elizabeth Northrup of ROKK Solutions about the extension of public affairs throughout communications and the importance of understanding bipartisan audiences in both internal and external responses to societal issues.
Communicator Spotlight: Pfizer chief corporate affairs officer Sally Susman
By Eleanor Hawkins
Axios - March 30, 2023
At Pfizer, Sally Susman's team has used the power of communications to rebrand the organization, roll out a highly politicized — yet lifesaving vaccine — and now they're embarking on what she calls the "moon shot 2.0" to advance the battle against cancer.
The Pressures of Being in PR w/ Good Advice Company Founder Elizabeth Rosenberg [VIDEO]
The Embargoed - March 28, 2023
She was a 35-year-old global head of communications who landed in the hospital from extreme stress and burnout. It was the push she needed to finally leave agency life and put wellness first. In a remarkable, energetic, and insightful interview, we speak with Elizabeth Rosenberg about her journey. While your path may not be the same, you know you’ve been there at one point in your career.
Writing tips for communicators who hate to write
By Allison Carter
PR Daily - March 30, 2023
Whatever the reason, there are times when we all have to power through and find a way to write that prose when we'd really rather be doing something we're better at. Yet deadlines wait for no one, so we must press on. Here's how to do it.
Artificial Intelligence, The Law, and Public Relations: Navigating the Legal Contours of AI in PR
By Cayce Myers
Institute for Public Relations - March 29, 2023
Despite the operational and philosophical implications of generative AI, the issues surrounding this new technology present some real questions, particularly legal questions. This blog addresses three major areas PR practitioners need to be aware of in using generative AI: privacy, intellectual property, and bias.
How social mobility is being improved in public relations
By Stephen Waddington, Founder of Socially Mobile
PRmoment (UK) - March 27, 2023
The lack of representation in the public relations industry has been highlighted as an issue since the 1990s. It is critical to ensure that our work is inclusive, empathetic, and representative. Unfortunately progress over the past 30 years has been limited.
In It For The Long Haul: 4 Tips For Long-Term Agency-Client Partnerships
By Heather Kelly, CEO of Next PR
Forbes - March 28, 2023
Clients who maintain long-term agency partnerships can lean back on a foundation of trust, feel empowered to try new strategies and consistently achieve their desired results.
An insider look at the drivers of the Creator Economy: How top influencers build their business
By Richard Carufel
Agility PR Solutions - March 30, 2023
Influencers and other content creators have become valuable allies to brand marketers and communicators, but their strategic approach can often collide with traditional campaign planning, which—whether successful or not—can leave communicators scratching their heads about their true value. To better understand the unique needs of these entrepreneurs, freelancer online marketplace Fiverr gathered insights from a handful of top influencers who have built successful businesses leveraging their experience as online creators.
How Do I Navigate the Ethical Landscape of PR?
By Rayna Burgett
HMA Public Relations - March 29, 2023
Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post.
ITNTW: Radio Host in Hot Water – A PR Nightmare
InsideOut Public Relations (Australia) - March 30, 2023
This week, Australian radio host Kyle Sandilands has come under fire after breaching decency standards during a segment about the Paralympics on his top-rated Sydney breakfast radio show.
PRovokeEMEA: PR's Job Is Keeping Things Simple In A Complex World
By Diana Marszalek
PRovoke Media - March 29, 2023
Speakers at the PRovokeEMEA Summit in Frankfurt discussed the importance of keeping information and communications simple amid the complexity of today's world.
How to promote LGBTQIA+ inclusivity in the PR workplace
By Sally Evans
Influence (UK) - March 30, 2023
Looking to create a comfortable and supportive workplace for all of your employees? Sally Evans, director of operations at Making Moves, shares her advice on how you can promote LGBTQIA+ inclusivity in your PR business.
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