Greetings! Peruse Thursday's Daily PR Brief - March 23, 2023
Read some of today's best PR and Comms industry news clips:
The public relations field grapples with AI (Axios - March 23, 2023)
5 pieces of communications wisdom from famous writers (PR Daily - March 23, 2023)
Why Clichés in Writing Can Be Offensive (PRNEWS - March 22, 2023)
Corporate Communication Trends for 2023 (Institute for Public Relations - March 22, 2023)
How to Engage and Empower Your ZEOs (PRSay - March 22, 2023)
Public Relations During A Recession: What You Need To Know To Move Your Business Forward (Forbes - March 23, 2023)
Jenny Halpern, founder and CEO of Halpern on the PRmoment Podcast (PRmoment (UK) - March 21, 2023) [PODCAST]
6 ways to measure brand reputation online (Agility PR Solutions - March 23, 2023)
Five Ways AI Is Transforming Ad Tech (Crenshaw Communications - March 22, 2023)
WPP Gets Goat (O'Dwyer's - March 22, 2023)
Are you following these six steps of a great apology? (Media First (UK) - March 21, 2023)
6 takeaways from our SXSW Panel: The State of Journalism - Funding, Safety and Trust (Muck Rack - March 23, 2023) [VIDEO]
What The #Deinfluencer Trend Means For Influencer Marketing (PRovoke Media - March 23, 2023)
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Summary Section:
The public relations field grapples with AI
By Eleanor Hawkins
Axios - March 23, 2023
Public relations firms and communication tech companies have been quick to jump on the AI bandwagon.
5 pieces of communications wisdom from famous writers
By Tom Corfman
PR Daily - March 23, 2023
Business communicators and novelists have more in common than either might think. They can, for example, share a certain anxiety.
Why Clichés in Writing Can Be Offensive
By Nicole Schuman
PRNEWS - March 22, 2023
PRNEWS decided to bring awareness to clichés or phrases you may want to avoid or consider erasing from your vocabulary altogether.
Corporate Communication Trends for 2023
Institute for Public Relations - March 22, 2023
The Academic Society for Management & Communication identified five trends destined to influence communication practice in the near future. A literature review of numerous publications and contributions from science and practice was conducted throughout 2022.
How to Engage and Empower Your ZEOs
By Mark Beal
PRSay - March 22, 2023
In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes.
Public Relations During A Recession: What You Need To Know To Move Your Business Forward
By Victoria Kennedy
Forbes - March 23, 2023
PR is what you use to build a legacy, trust, credibility and authority in your market. That legacy is what has the power to keep you afloat in rough waters.
Jenny Halpern, founder and CEO of Halpern on the PRmoment Podcast [PODCAST]
By Ben Smith
PRmoment (UK) - March 21, 2023
On the show is Jenny Halpern, founder and CEO of Halpern and we’re talking about PR in the cost of living crisis.
6 ways to measure brand reputation online
By Mike Vestil
Agility PR Solutions - March 23, 2023
In today's digital world, it is more important than ever for businesses to understand how their brand is perceived. With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands. This means businesses must proactively monitor and manage their brand reputation online.
Five Ways AI Is Transforming Ad Tech
By Sarah O'Connell
Crenshaw Communications - March 22, 2023
It seems that you can't go a day without seeing a news headline that references Artificial Intelligence. With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations, journalism, and everyday life.
WPP Gets Goat
By Steve Barnes
O'Dwyer's - March 22, 2023
WPP acquired Goat, an influencer marketing agency with more than 150 staffers across "remote working hubs" in the UK, US and Singapore.
Are you following these six steps of a great apology?
By Adam Fisher
Media First (UK) - March 21, 2023
What makes a great apology? A new book shines a light on the art of telling effective apologies. And we've added a few tips of our own.
6 takeaways from our SXSW Panel: The State of Journalism - Funding, Safety and Trust [VIDEO]
By Bailey Self
Muck Rack - March 23, 2023
Muck Rack hosted a panel discussion as part of the official SXSW 2023 program, titled The State of Journalism: Funding, Safety and Trust. Muck Rack cofounder and CEO Greg Galant was joined by panelists Jodie Ginsberg, president of The Committee to Protect Journalists; Elizabeth Hansen Shapiro, president of the National Trust for Local News; and Sara Fischer, senior media reporter for Axios and media analyst at CNN for the discussion.
What The #Deinfluencer Trend Means For Influencer Marketing
By Atalia Nyx Chua
PRovoke Media - March 23, 2023
Influencers are rushing to become ‘deinfluencers’ now. As paradoxical as it may sound, this viral trend is infiltrating social media.
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