Hello, take a look at Monday's Daily PR Brief - March 20, 2023
Read some of today's best PR and Comms industry news clips:
Why Aren't More PR Pros on Boards? (O'Dwyer's - March 20, 2023)
Biggest takeaways from Ragan and PR Daily's Social Media Conference 2023 (PR Daily - March 20, 2023)
PR Lessons From Professional Football's Response To Damar Hamlin's Injury (Forbes - March 20, 2023)
PR's Top Pros Talk: Karen Clyne (O'Dwyer's - March 17, 2023) [VIDEO]
Corporate America needs a Gen Z recruiting plan: 5 ways to engage them (Agility PR Solutions - March 20, 2023)
Francis Ingham: A Tribute (PRovoke Media - March 17, 2023)
The State of Journalism in 2023, according to Muck Rack (Landis Communications - March 20, 2023)
The Role of PR in a Post-Search World (PRNEWS - March 20, 2023)
The Ultimate Guide To Finding Your Brand's Tone of Voice (Meltwater - March 20, 2023)
15 Ways To Leverage Nontraditional Media Channels For Brand-Building (Forbes - March 16, 2023)
Building Trust and Authenticity with Thought Leadership Content (CXOToday - March 20, 2023)
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Summary Section:
Why Aren't More PR Pros on Boards?
By Gary Grates
O'Dwyer's - March 20, 2023
Silicon Valley Bank. FTX. VW. Wells Fargo. JC Penney. Ford. And dozens of others. Organizations who have undergone bankruptcy, near-death experiences, reputational issues, and operational disasters all have one thing in common – the lack of public relations/communications experts on the Board of Directors.
Biggest takeaways from Ragan and PR Daily's Social Media Conference 2023
By Allison Carter
PR Daily - March 20, 2023
More than 500 communicators gathered at the Walt Disney World Swan resort to learn, network and take in the magic. Over the course of three days, ranging from pre-conference to the closing session, new friendships were formed, new insights were gleaned and new ideas bloomed. It's impossible to capture everything from the conference — you had to be there. But from across all three tracks, here are some of the most insightful takeaways we hope you can apply to your work.
PR Lessons From Professional Football's Response To Damar Hamlin's Injury
By Jeff Bradford
Forbes - March 20, 2023
From a public relations standpoint, the NFL and the Bills handled the situation in a way that minimized the potential negative impact on the league and the team. It is an excellent case study in crisis management.
PR's Top Pros Talk: Karen Clyne [VIDEO]
By Steve Barnes
O'Dwyer's - March 17, 2023
"It's a critical time" for the tech sector, "and resources are required to keep communications at the forefront," BCW executive vice president & technology sector lead Karen Clyne tells Doug Simon. "So arguably more investment in terms of the public relations and integrated communications function is critical to keep storytelling moving forward."
Corporate America needs a Gen Z recruiting plan: 5 ways to engage them
By Richard Carufel
Agility PR Solutions - March 20, 2023
Companies are realizing that they urgently need Gen Z workers as US job openings continue to reach historic highs. And according to new research from The Conference Board, the businesses that win them—and keep them—will be the companies that put a laser-like focus on understanding what matters most to them.
Francis Ingham: A Tribute
By Maja Pawinska Sims
PRovoke Media - March 17, 2023
Tributes have been paid to Francis Ingham, the director general of the Public Relations and Communications Association (PRCA) and the chief executive of the International Communications Consultancy Organisation (ICCO), who died this week after a short illness, aged 47.
The State of Journalism in 2023, according to Muck Rack
Landis Communications - March 20, 2023
The highly anticipated Muck Rack 2023 State of Journalism Report, which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.
The Role of PR in a Post-Search World
PRNEWS - March 20, 2023
As AI continues to flourish, brands must focus on building mindshare in a post-search world to remain top of mind for consumers.
The Ultimate Guide To Finding Your Brand's Tone of Voice
By Hannah Williams
Meltwater - March 20, 2023
A consistent tone and unique brand voice not only defines companies, but it also helps them stand apart from their competitors. In this guide, we'll cover how to develop a unique voice for your brand along with some brand more about the value of developing your brand voice guidelines. But first, let's answer a central question: What is tone of voice in branding?
15 Ways To Leverage Nontraditional Media Channels For Brand-Building
By Forbes Communications Council
Forbes - March 16, 2023
Below, 15 Forbes Communications Council members explore some of the most impactful nontraditional media channels for branding and marketing efforts and how to best leverage them for brand-building. By understanding the benefits of these channels and how to use them effectively, companies can build a stronger brand presence and engage their target audience in new and exciting ways.
Building Trust and Authenticity with Thought Leadership Content
By Narasimha Raju
CXOToday - March 20, 2023
CXOToday has engaged in an exclusive interview with Zahara Kanchwalla – Co-founder & CEO, Rite KnowledgeLabs.
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