Please enjoy Friday's Daily PR Brief, and have a great weekend - March 17, 2023
Read some of today's best PR and Comms industry news clips:
Should PR Pros Include Original Research In Pitches? 15 Comms Leaders Weigh In (Forbes - March 16, 2023)
Corporate Court Verdicts Go 'Thermonuclear' (O'Dwyer's - March 16, 2023)
AI is the new iPhone (PR Daily - March 17, 2023)
Pioneer Zelda Popkin (1898-1983) (Institute for Public Relations - March 15, 2023)
How Remote and Contract Workers Fit Into Agency Culture (Spin Sucks - March 16, 2023)
Ten top tips to help you create integrated campaigns (PRmoment (UK) - March 15, 2023)
3 reasons project managers are essential to your brand's PR team (Agility PR Solutions - March 17, 2023)
Lessons in media relations: becoming a jack of all trades (Babel Public Relations - March 1, 2023)
1120 Best Instagram Hashtags for Likes and Comments (Mention - March 16, 2023)
Silicon Valley Bank: A Masterclass in How Not to Handle a Crisis (PRNEWS - March 16, 2023)
Analysis: Fragile Confidence Slows Crucial China PR Rebound (PRovoke Media - March 17, 2023)
Sustainability communications are a must, not an option (Influence (UK) - March 14, 2023)
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Summary Section:
Should PR Pros Include Original Research In Pitches? 15 Comms Leaders Weigh In
By Forbes Communications Council
Forbes - March 16, 2023
To improve the chances of a story being picked up by the media, it can be a good idea to supplement your pitch with original research and infographics.
Corporate Court Verdicts Go 'Thermonuclear'
By Kevin McCauley
O'Dwyer's - March 16, 2023
Court verdicts against corporations are increasingly topping the $100M mark. A strong corporate PR program may be the best defense.
AI is the new iPhone
By Allison Carter
PR Daily - March 17, 2023
What's your reaction when you hear the phrase "Web3"? Excitement? Confusion? An eye roll? All are valid. After all, as Cathy Hackl, chief metaverse officer and Web3 strategist for Journey, said during the opening keynote for Ragan and PR Daily's Social Media Conference Thursday, Web3 isn't here yet. We're just on the cusp of something new.
Pioneer Zelda Popkin (1898-1983)
By Rachel Kovacs
Institute for Public Relations - March 15, 2023
Zelda Popkin, an early 20th century female public relations pioneer, was as unconventional as she was gifted. Her contributions to public relations were, until recently, eclipsed by her “second” career as an author.
How Remote and Contract Workers Fit Into Agency Culture
By Drew McLellan
Spin Sucks - March 16, 2023
Drew McLellan considers how agency owners can make contract workers team members rather than people to whom they just assign tasks.
Ten top tips to help you create integrated campaigns
By Daney Parker
PRmoment (UK) - March 15, 2023
Integrated campaigns may involve many channels, combine creative inputs from many sources and even have more than one client. So it is no surprise there are many hurdles to overcome to create a cohesive campaign that ticks everyone’s boxes. Below we list ten particular PR challenges.
3 reasons project managers are essential to your brand's PR team
By J Berry
Agility PR Solutions - March 17, 2023
It is well known that public relations is a critical component of your brand as it can build trust with your target audience. PR is said to be 90 percent more effective than direct advertising, and can ultimately bolster your marketing efforts. For small businesses, a great PR campaign can not only rouse awareness about your company, it can also enhance website traffic and generate new leads. Of course, these advantages are likewise true for companies of all sizes, provided that they have capable workers at the helm. One such role that you'll find beneficial in your brand's PR team is a project manager.
Lessons in media relations: becoming a jack of all trades
By Ben Arkwright
Babel Public Relations - March 1, 2023
A recent episode of our podcast got me thinking about trade publications, and how, as PR professionals, we can best work with journalists.
1120 Best Instagram Hashtags for Likes and Comments
By Cristian Drucioc
Mention - March 16, 2023
We've curated the top Instagram hashtags for every niche, so you can easily find the perfect ones for your content. Boost your Instagram engagement and get more followers with these powerful hashtags.
Silicon Valley Bank: A Masterclass in How Not to Handle a Crisis
By Lisa Ann Pinkerton
PRNEWS - March 16, 2023
When reviewing the Silicon Valley Bank failure from a public relations lens, several missed opportunities are readily apparent.
Analysis: Fragile Confidence Slows Crucial China PR Rebound
By Arun Sudhaman
PRovoke Media - March 17, 2023
There is a welcome sense of optimism that China's economic recovery will help spur a rebound for the country's PR market, but economic and political challenges persist.
Sustainability communications are a must, not an option
By Elizabeth Maclean and Mike Evans
Influence (UK) - March 14, 2023
When it comes to achieving net zero, PR practitioners can act as catalysts for change. Here are 10 steps towards sustainability.
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