Read some of today's best PR and Comms industry news clips:
A robotic revolution? How AI is changing the PR industry (The Drum - March 13, 2023)
Sponsored Content Fills Journo Gaps (O'Dwyer's - March 10, 2023)
Why this is the time to invest in executive communications over brand (PR Daily - March 13, 2023)
How to Level with Clients in Crisis (PRNEWS - March 13, 2023)
Artificial Intelligence, The Law, and Public Relations: Navigating the Legal Contours of AI in PR (Institute for Public Relations - March 10, 2023)
7 Career Resources for Women in the Media (Cision Media Research - March 9, 2023)
14 Tips For Building Successful Agency-Client Partnerships (Forbes - March 13, 2023)
Tips and examples for using LinkedIn for successful sales and marketing leads (Agility PR Solutions - March 13, 2023)
14 Essential KPIs For Measuring Corporate Communications Efforts (Forbes - March 13, 2023)
The power of inclusive language (Influence (UK) - March 8, 2023)
The Best Journalism Movies (Landis Communications - March 13, 2023)
frankly… Episode 14: It's Time for a Communications News Roundup (Franco - March 10, 2023) [PODCAST]
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Summary Section:
A robotic revolution? How AI is changing the PR industry
By Lottie West
The Drum - March 13, 2023
Generative AI is shaking up industries across the board. Now it’s PR’s turn, with specialist tools like PRophet popping up. Should PRs be worried or excited? Fox Agency’s Lottie West investigates.
Sponsored Content Fills Journo Gaps
By Steve Barnes
O'Dwyer's - March 10, 2023
As the number of journalists continues to decline, the role of sponsored content is becoming increasingly important, according to a new report from V2 Communications and independent research firm Researchscape.
Why this is the time to invest in executive communications over brand
By Amanda Guisbond
PR Daily - March 13, 2023
Remember in school when you had to write a paper about your hero? You might say it was a teacher, astronaut or athlete. But you never responded with "high school, NASA or Nike." That's because people follow people, not brands.
How to Level with Clients in Crisis
By Arthur Solomon
PRNEWS - March 13, 2023
Our author points to some traditional crisis response tactics that he believes no longer work, and provides alternative advice for clients in crisis.
Artificial Intelligence, The Law, and Public Relations: Navigating the Legal Contours of AI in PR
By Cayce Myers
Institute for Public Relations - March 10, 2023
Despite the operational and philosophical implications of generative AI, the issues surrounding this new technology present some real questions, particularly legal questions.
7 Career Resources for Women in the Media
By Crystal Turner
Cision Media Research - March 9, 2023
The media has seen record layoffs since 2020 and women were hit particularly hard. Bookmark these career resources for women as you head back to work.
14 Tips For Building Successful Agency-Client Partnerships
By Forbes Agency Council
Forbes - March 13, 2023
The success of the partnership largely depends on the client’s understanding of both their role and the agency’s role in the process.
Tips and examples for using LinkedIn for successful sales and marketing leads
By Hanson Cheng
Agility PR Solutions - March 13, 2023
In this article, we will discuss how to leverage LinkedIn for successful sales and marketing leads. We'll look at what this practice entails, the key steps to setting up a successful campaign, and tips to help you get the most out of your efforts.
14 Essential KPIs For Measuring Corporate Communications Efforts
By Forbes Communications Council
Forbes - March 13, 2023
Measuring the success of corporate communications efforts can be tricky without first identifying the right key performance indicators. Strategic KPIs such as social media engagement, website traffic, media mentions and number of bylined articles can provide insight into the effectiveness of a company's corporate communications strategy.
The power of inclusive language
By Sarah Browning
Influence (UK) - March 8, 2023
Actions speak louder than words, they say. But I'm not sure that's always true. I believe that language does matter. It has always fascinated me that two people can essentially say the same thing, but if they use different words they can have a completely different impact on their listeners.
The Best Journalism Movies
Landis Communications - March 13, 2023
In honor of the 2023 Academy Awards, the Landis team couldn't resist picking our favorite movies about journalism.
frankly… Episode 14: It's Time for a Communications News Roundup [PODCAST]
Franco - March 10, 2023
Rachel and Dan revisit some major headlines in the integrated communications world from past weeks. They tackle the potential policy changes surrounding TikTok, the pros and cons of remote work, a survey on public opinion of the media and, of course, ChatGPT – and how the AI tool can help and hurt communicators.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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All reports made with the help of Report Mule.