Read some of today's best PR and Comms industry news clips:
Why the 'Cheaper' PR Agency Is the Worst Value (Bianchi Public Relations - March 2, 2023)
AI: Has The Student Become The Teacher? (Forbes - March 3, 2023)
The career path of Fortune 100 CCOs (Axios - March 2, 2023)
If You Like Bad Writing, You'll Love ChatGPT (O'Dwyer's - March 3, 2023)
April Ryan's advice for the next generation of communicators (PR Daily - March 1, 2023)
How To Surround Yourself With The Right People And Find Business Profitability (Forbes - March 3, 2023)
9 tips for a great video interview (Agility PR Solutions - March 3, 2023)
6 Must-Have Tactics to Leverage the Power of Word-of-Mouth Marketing (Mention - March 3, 2023)
Building Diversity Pipelines takes Buy-In, Training and Constant Reassessment (PRNEWS - March 2, 2023)
Media pitching is harder than ever (Influence (UK) - March 1, 2023)
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Summary Section:
Why the 'Cheaper' PR Agency Is the Worst Value
By Jim Bianchi
Bianchi Public Relations - March 2, 2023
When choosing a PR agency partner, the only thing more expensive than a great PR agency is a cheap one.
AI: Has The Student Become The Teacher?
By Anthony Wong, Marketing Director of Attensi
Forbes - March 3, 2023
ChatGPT has as many people scared as it does excited. Popular culture has many of us believe that the development of AI is akin to bringing dinosaurs back to life and that humanity's desire for progress will eventually be its downfall.
The career path of Fortune 100 CCOs
By Eleanor Hawkins
Axios - March 2, 2023
Chief communications officers (CCOs) are having a moment as top executives lean on them for navigating crises, aligning employees and promoting and protecting the business or brand.
If You Like Bad Writing, You'll Love ChatGPT
By Jon Gingerich
O'Dwyer's - March 3, 2023
ChatGPT is a useful tool with tremendous potential, but don't count on it to write the next Great American Novel anytime soon.
April Ryan's advice for the next generation of communicators
By Sean Devlin
PR Daily - March 1, 2023
As Washington Bureau Chief and White House Correspondent for TheGrio, Ryan has covered the affairs of the Oval Office since the Clinton administration. As the only Black female reporter covering urban issues from the White House, she's gleaned unparalleled insight into the presidency through the lens of her identity and lived experience.
How To Surround Yourself With The Right People And Find Business Profitability
By Agustin Linenberg
Forbes - March 3, 2023
Are you initiating your career in entrepreneurship? Is your project turning into something serious? Are you at the seed stage? Is your company taking off? In all cases, here's what you need to do.
9 tips for a great video interview
By Marcia Rhodes
Agility PR Solutions - March 3, 2023
Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube. Keep in mind that even if the interview is in podcast form, you should always be ready for a possible video interview. No problem as you frequently use Zoom for calls. Right?
6 Must-Have Tactics to Leverage the Power of Word-of-Mouth Marketing
By Lucy Manole
Mention - March 3, 2023
Is Word-of-Mouth Marketing still relevant in today's competitive world? Yes! And here are 6 must-have tactics to help you leverage it.
Building Diversity Pipelines takes Buy-In, Training and Constant Reassessment
By Erika Bradbury
PRNEWS - March 2, 2023
There is still significant work to be done to build diverse pipelines. Here's what the industry can do to move forward.
Media pitching is harder than ever
By Stephen Waddington, Founder and Managing Partner of Wadds Inc.
Influence (UK) - March 1, 2023
If you've worked in the public relations industry over the past decade or more, you've had a front row view of the disruption of the media industry. The future of media relations is not what it seems.
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