Read some of today's best PR and Comms industry news clips:
Webinar recap: 8 key takeaways on email pitch length with Michael Smart (Muckrack - March 2, 2023)
Norfolk Southern Fumbles Its Crisis Response (O'Dwyer's - March 1, 2023)
4 tips to increase your press release's SEO (PR Daily - March 2, 2023)
Pioneer Daisy Bates (1914-1999) (Institute for Public Relations - February 1, 2023)
Handle Trolls and Bad Actors with Social Media Moderation (Spin Sucks - February 28, 2023)
Good and Bad PR: Highlights, and we mean very high, are Finnair, easyJet and Alton Towers (PRmoment (UK) - March 1, 2023)
Personalization as a business growth strategy: All that PR pros need to know (Agility PR Solutions - March 2, 2023)
PRovoke Media Announces Best Consultancies To Work For In EMEA 2023 (PRovoke Media - March 2, 2023)
Why Employee Advocacy is Critical to Your Social Media Strategy (PRNEWS - March 1, 2023)
New Tool on the Scene: OnePitch (The Virtual Publicist - February 23, 2023) [PODCAST]
The Five First Steps Of Social Media Success (Forbes - March 2, 2023)
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Summary Section:
Webinar recap: 8 key takeaways on email pitch length with Michael Smart
By Kristen Dunleavy
Muckrack - March 2, 2023
PR coach Michael Smart analyzed 100 successful pitches that earned top placements to bring you key takeaways on the ideal length for email pitches.
Norfolk Southern Fumbles Its Crisis Response
By Pen Pendleton and Brian Cattell
O'Dwyer's - March 1, 2023
A little more than three weeks since a Norfolk Southern Railway Corp. train derailed near East Palestine, Ohio, releasing toxic chemicals, the response to the incident is already turning into one of the most keenly dissected cases of crisis communications in US corporate history.
4 tips to increase your press release's SEO
By Allison Carter
PR Daily - March 2, 2023
Getting media coverage is just one reason for a press release. It can serve a host of other purposes, including helping readers find you from behind a paywall and even increasing your site's search ranking. However, it isn't always a straight line between dropping a press release and zooming up those search engine results pages.
Pioneer Daisy Bates (1914-1999)
Institute for Public Relations - February 1, 2023
Daisy Bates was born in Huttig, Arkansas in 1914. Her mother was killed by three white men when Bates was a baby and her father abandoned her, so she was raised by family friends. At age 15, Bates met her husband and they eventually moved to Little Rock, Arkansas where they started a newspaper, “The Arkansas Weekly.” The paper was one of the only that focused on content about the Civil Rights Movement, and Bates was heavily involved as an editor and writer.
Handle Trolls and Bad Actors with Social Media Moderation
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 28, 2023
Civil conversations on social media may seem like an oxymoron on the order of "working vacation" or "jumbo shrimp." Yet Twitter—the social media platform built on the tenet of total transparency—continues to advocate for civility at all times.
Good and Bad PR: Highlights, and we mean very high, are Finnair, easyJet and Alton Towers
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - March 1, 2023
Another week of fun and shenanigans in the world of public relations can only mean one thing; I am back with this week's dollop of Good and Bad PR.
Personalization as a business growth strategy: All that PR pros need to know
By Kate Parish
Agility PR Solutions - March 2, 2023
Personalization has become an integral part of day-to-day communication between brands and customers. Where can you spot it? We receive emails starting with our name. We see relevant products on eCommerce websites. Netflix offers us films based on our past behavior. Businesses that treat customers as individuals with unique needs gain a competitive advantage.
PRovoke Media Announces Best Consultancies To Work For In EMEA 2023
By Paul Holmes
PRovoke Media - March 2, 2023
Building a great workplace culture—diverse and inclusive, flexible enough to accommodate a continuum of home-office preferences, respectful of employees’ mental health—has never been more critical than it is today. Full analysis of each winner, including employee feedback and cultural highlights can be found here.
Why Employee Advocacy is Critical to Your Social Media Strategy
By Matt Petteruto
PRNEWS - March 1, 2023
One of the most effective, but oftentimes underutilized, strategies that can significantly broaden an organization's reach on social media is the implementation of a coordinated employee advocacy program.
New Tool on the Scene: OnePitch [PODCAST]
The Virtual Publicist - February 23, 2023
On episode 13, Candice Nicole speaks with the Co-Founder/COO of OnePitch, Jered Martin, and OnePitch Marketing Manager Kendal Aldridge. The mission of OnePitch is to change the way journalists and publicists connect meaningfully and relevantly with one another. Ultimately, they want to be able to assist journalists with the right media pitches!
The Five First Steps Of Social Media Success
By Cassiah Setnar
Forbes - March 2, 2023
If you want the effort you put into managing your social media platforms to pay off with a growing audience and lots of exciting engagement, here are the five first steps of building an effective social media plan.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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All reports made with the help of Report Mule.