Read some of today's best PR and Comms industry news clips:
How 15 Comms Teams Help Their Companies Successfully Brand Themselves (Forbes - February 24, 2023)
3 challenges and opportunities for Hispanic PR and marketing in 2023 (PR Daily - February 27, 2023)
One Year In, Lessons Learned on the Ukrainian PR Playbook (PRNEWS - February 24, 2023)
Pioneer Wangari Maathai (1940-2011) (Institute for Public Relations - February 24, 2023)
4 ways PR content writers should be using ChatGPT and other AI tools today (Agility PR Solutions - February 27, 2023)
7 public relations tips that could help Michael Scott from 'The Office' improve his company's reputation (Axia Public Relations - February 26, 2023)
The Art of Communication in Challenging Times (Landis Communications - February 27, 2023)
6 questions with Savannah Taylor from EBONY (Muck Rack - February 24, 2023)
PRovoke Media Unveils 2023 EMEA Consultancies Of The Year Finalists (PRovoke Media - February 27, 2023)
Why cutting PR departments in redundancy rounds is a false economy (Influence (UK) - February 28, 2023)
Will Generative AI Replace Ad Cookies? (LinkedIn - February 26, 2023)
Register for the
“How to Write the Crisis Communication Plan that You Need Right Now”
POP-UP WORKSHOP with Molly McPherson
Tuesday, February 28th
11:00 AM – 12:00PM EST
Get a crisis communication plan you can use at a moment’s notice,
so you can respond to a crisis quickly.
Summary Section:
How 15 Comms Teams Help Their Companies Successfully Brand Themselves
By Forbes Communications Council
Forbes - February 24, 2023
A company’s brand reputation plays a critical role in attracting top talent, and a strong communications team is essential in building and maintaining this reputation.
3 challenges and opportunities for Hispanic PR and marketing in 2023
By Yaneiza Echezarraga
PR Daily - February 27, 2023
The Hispanic or Latino population grew from 16.3% of the U.S. population in 2010 to 18.7% in 2020. Brands seeking to engage with the Hispanic or Latino community have a growing number of opportunities to show up authentically as partners and advocates.
One Year In, Lessons Learned on the Ukrainian PR Playbook
By Andrew Frank
PRNEWS - February 24, 2023
Key players in the ongoing war in Ukraine have emerged as some of the most effective strategic communicators in geopolitics. Our author presents lessons learned from this playbook.
Pioneer Wangari Maathai (1940-2011)
Institute for Public Relations - February 24, 2023
Wangari Muta Maathai, Ph.D., was born in Nyeri, Kenya in 1940. In 1964, she obtained a degree in Biological Sciences from Mount St. Scholastica College in Atchison, Kansas, a Master of Science degree from the University of Pittsburgh in 1966, and then obtained a Ph.D. in 1971 from the University of Nairobi. Dr. Maathai was the first woman in East and Central Africa to earn a doctorate degree.
4 ways PR content writers should be using ChatGPT and other AI tools today
By Dave Dykes
Agility PR Solutions - February 27, 2023
I'd like to start this article with a promise to readers: Neither ChatGPT nor a similar AI-driven language model had any part in the creation of this content. Every word of this piece was thought of, written down, and edited by an organic human being with an imperfect human mind. But here's the thing—articles like these may not last much longer.
7 public relations tips that could help Michael Scott from 'The Office' improve his company's reputation
Axia Public Relations - February 26, 2023
As the regional manager of the Scranton branch of the fictional paper company Dunder Mifflin in the TV series "The Office," Michael Scott could use strategic recommendations to improve his company's image and reputation using public relations. Here are a few ways Michael Scott could use improve his PR to better his company's reputation.
The Art of Communication in Challenging Times
By Ieva Naujalyte
Landis Communications - February 27, 2023
For many years, agencies categorized their audiences using demographic and psychographic characteristics. They used frameworks, such as “personas,” describing customers’ interests, age, income, location, preferred media, and how they act in certain situations. But today, “personas” increasingly don’t fit reality.
6 questions with Savannah Taylor from EBONY
By Jessica Lawlor
Muck Rack - February 24, 2023
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Savannah Taylor, assistant editor at EBONY.
PRovoke Media Unveils 2023 EMEA Consultancies Of The Year Finalists
PRovoke Media - February 27, 2023
The EMEA Consultancies of the Year awards again represent unrivalled independent analysis of the region's best firms, across geographic categories and in specific disciplines. From giant multinationals to small local specialists — they are nominated and analyzed across the 20 Consultancy of the Year categories.
Why cutting PR departments in redundancy rounds is a false economy
By Louise Stewart
Influence (UK) - February 28, 2023
To ensure a sensitive and coherent approach to the redundancy process, communication teams should be at front and centre of any strategy, with detailed briefings for senior leaders on how to communicate with stakeholders.
Will Generative AI Replace Ad Cookies?
By Martin Waxman
LinkedIn - February 26, 2023
OK, I know this sounds a bit nerdy, but yesterday evening I got really excited when I found out I got access to the new Bing-ChatGPT search engine. I don't mind saying how much I wanted to try it, especially after reading about all the wild escapades the first round testers had, including Kevin Roose's encounter with 'Sydney', the bot that confessed its love.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.