Read some of today's best PR and Comms industry news clips:
7 Skills PR Teams Can't Do Without (Crenshaw Communications - February 22, 2023)
Three Ethical Obligations at the Heart of PR (PRNEWS - February 22, 2023)
How Communications Can Raise Eminence And Earn Capital (Forbes - February 22, 2023)
Productivity tips from women who know how to get it all done (PR Daily - February 23, 2023)
Good and Bad PR: Top take outs this week are Starbucks coffee, fish and chips and curry - not smoothies from Pret (PRmoment (UK) - February 22, 2023)
ESG Materiality Assessments Are Critical to Determining Risks (Xenophon Strategies - February 22, 2023)
Revolutionizing PR and Marketing: How Artificial Intelligence is Changing the Game (PRGN - February 23, 2023)
Why Your 60-Minute Meeting Is 30 Minutes Too Long (Amendola Communications - February 22, 2023)
When it comes to comms, what really helps tech companies get noticed and invited to the pitch parade? (Babel PR - February 22, 2023)
No Bull: Everyone Can be a Better Writer (Culpwrit - February 22, 2023)
Five ways PR pros can upskill on trans inclusion and awareness (Influence (UK) - February 22, 2023)
This Daily PR Brief is sponsored by Media List Pro. The analysts at Media List Pro work with PR consultants and agencies to provide targeted contacts from the most relevant outlets. Each list begins with a deep dive into your client's industry, competitors, and recent news coverage to identify the journalists that will be most likely to cover your story.
DPB readers get their first list of 10 contacts for $20.
Summary Section:
7 Skills PR Teams Can't Do Without
By Veronica Amenta
Crenshaw Communications - February 22, 2023
Some skills necessary to succeed in PR are timeless. Others are the result of new media, technology, and consumer trends.
Three Ethical Obligations at the Heart of PR
By Nicole Rodrigues, NRPR Group
PRNEWS - February 22, 2023
Establishing ethical values early in your career as a PR pro and re-visiting them periodically provides a brand filter for your career.
How Communications Can Raise Eminence And Earn Capital
By Rachel Kule, Founder, Co-Managing Partner, Pursuit PR
Forbes - February 22, 2023
A company preparing to raise capital needs to be very clear on who they are, what they stand for and how they are going to achieve their corporate mission. In a recent Forbes Expert Panel, I advised that it is essential for C-suite leaders to dig deep and understand not only what attracts investors but how the company will be evaluated against its broader goals. "Ultimately," I wrote, "being clear on these aspects will enable the company to communicate its relevance and value."
Productivity tips from women who know how to get it all done
By Allison Carter
PR Daily - February 23, 2023
We all have the same 24 hours in a day to get things done — but some people seem to make those hours stretch a bit farther. That includes the winners of Ragan's Women in Communications Dynamic Do-ers award. These women have productivity down to a science to accomplish more in their day and pull in big results. Ahead of our awards ceremony in New York City on Feb. 28, we asked the Dynamic Do-ers to send us their very best productivity tip. This is what they said, lightly edited.
Good and Bad PR: Top take outs this week are Starbucks coffee, fish and chips and curry - not smoothies from Pret
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - February 22, 2023
Welcome along to another week of hits and misses from the world of public relations with me, Andy Barr, of 10 Yetis Digital.
ESG Materiality Assessments Are Critical to Determining Risks
By Matt Smith
Xenophon Strategies - February 22, 2023
ESG principles have a major impact on a company’s reputation and its bottom line, particularly sustainable business practices. It is critical for organizations to tell a transparent and positive ESG story.
Revolutionizing PR and Marketing: How Artificial Intelligence is Changing the Game
By Brad Kostka
PRGN - February 23, 2023
Comms pros need to be aware of the latest marketing artificial intelligence technologies. Here are the best tips how to put them to use.
Why Your 60-Minute Meeting Is 30 Minutes Too Long
By Brandon Glenn
Amendola Communications - February 22, 2023
There’s a simple way to reduce the amount of time we all spend in meetings: Never allow them to exceed 30 minutes. Your teammates will appreciate it.
When it comes to comms, what really helps tech companies get noticed and invited to the pitch parade?
By Jenny Mowat
Babel PR - February 22, 2023
You might have the best product on the market, but if you’re not being invited to the beauty parade, it all counts for nothing.
No Bull: Everyone Can be a Better Writer
By Jill O'Mahony Stewart
Culpwrit - February 22, 2023
By February, those New Year’s resolutions are mostly in the rear-view mirror. At Weight Watchers, we have a saying, “Nothing changes if nothing changes.” But you don’t slim down without modifying your eating habits and increasing your activity. When it comes to writing better, the same applies.
Five ways PR pros can upskill on trans inclusion and awareness
By Aby Hawker
Influence (UK) - February 22, 2023
So what can you do to ensure you can confidently support your clients in making their communications strategies more inclusive of trans and non-binary identities?
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.