Read some of today's best PR and Comms industry news clips:
How To Optimize Your Paid And Earned Media Strategies (Forbes - February 22, 2023)
The 16 Things Every Communications Plan Should Include (Spin Sucks - February 21, 2023)
How Storytelling at Petco Strengthens Internal Communication (PRNEWS - February 21, 2023)
Optimizing your writing for multiple PR clients (PR Daily - February 22, 2023)
12 Impactful New Roles Agencies Will Hire For In 2023 (Forbes - February 21, 2023)
How brands are missing out on revenue by not engaging effectively with diverse communities (Agility PR Solutions - February 22, 2023) [VIDEO]
What Our Exclusive Report Reveals About Content in 2023 (Influence & Co. - February 22, 2023)
As Bing AI search joins the chatbot space let's look at some realism amongst the excitement (Neville Hobson - February 21, 2023) [PODCAST]
4 Ways Publicists Can Use AI Tools (Orca Communications - February 21, 2023)
4 ESG Healthcare Trends to Know for 2023 (Real Chemistry - February 10, 2023)
Measuring the stuff that matters (Media First (UK) - February 22, 2023)
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Summary Section:
How To Optimize Your Paid And Earned Media Strategies
By Jessica Wong, Founder and CEO of Valux Digital and uPro Digital
Forbes - February 22, 2023
By streamlining earned media coverage, digital media advertising, content marketing and social media marketing, brands can maximize their potential for publicity and brand recognition.
The 16 Things Every Communications Plan Should Include
By Gini Dietrich
Spin Sucks - February 21, 2023
Working with a new client or organization is exciting! They trust you to tell their story, to communicate with their audiences (or help them build new ones), and help them succeed as an organization. You can't wait! You want to jump right in and get to work. But before you start looking for story ideas, planning events, or designing infographics, you have to develop an often-overlooked part of communications—your strategic plan.
How Storytelling at Petco Strengthens Internal Communication
PRNEWS - February 21, 2023
PRNEWS caught up with Diana Kowalsky, Sr. Director & Head of Internal Communications at Petco, to discuss how internal comms has changed from the pre-pandemic to now.
Optimizing your writing for multiple PR clients
By Sean Devlin
PR Daily - February 22, 2023
Flexibility and adaptability are two of the most desirable traits in a comms writer, and when you're able to train your brain to switch over as your work demands, you'll become an asset that is perfectly able to capture the story of any client you're communicating for.
12 Impactful New Roles Agencies Will Hire For In 2023
By Forbes Agency Council
Forbes - February 21, 2023
In 2023, some agencies will develop brand-new roles to meet changing needs, and others will take note, follow suit and hire for similar new roles to keep up with the shifting demands of their industry.
How brands are missing out on revenue by not engaging effectively with diverse communities [VIDEO]
By Richard Carufel
Agility PR Solutions - February 22, 2023
In this episode, Casey Mank, co-founder of Bold Type, joins host Jason Mudd to discuss best practices for internal communications at your organization.
What Our Exclusive Report Reveals About Content in 2023
By Lauren Tellman
Influence & Co. - February 22, 2023
People will never outgrow or out-evolve their desire for a good story. And our exclusive report, "The State of Contributed Content 2023," proves it. The report is filled with fascinating statistics and significant insights, all of which point to one thing: If you have something to say, now is the year to say it.
As Bing AI search joins the chatbot space let's look at some realism amongst the excitement [PODCAST]
Neville Hobson - February 21, 2023
In the latest monthly episode of the For Immediate Release podcast, Shel Holtz and I take a deep dive into some of the stories behind some of the extraordinary headlines over the past 30 days about artificial intelligence, chatbots, Mastodon, the metaverse, and much more.
4 Ways Publicists Can Use AI Tools
By Amanda Green
Orca Communications - February 21, 2023
When ChatGPT, an AI writing assistant, launched at the end of 2022, it quickly became the topic of discussion for writers in just about every industry. Will it replace writers? Is it going to take our jobs? Should we be worried?
4 ESG Healthcare Trends to Know for 2023
Real Chemistry - February 10, 2023
Environmental, Social and Governance (ESG) continues to be an important focus for the healthcare sector, and this was reflected during company presentations at the J.P. Morgan (JPM) Healthcare Conference held in San Francisco last month.
Measuring the stuff that matters
By Adam Fisher
Media First (UK) - February 22, 2023
What should you measure to prove the effectiveness of your comms activity? Here is the expert advice and top tips from our latest masterclass.
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