Peruse your Friday Daily PR Brief - February 17, 2023
Read some of today's best PR and Comms industry news clips:
Prepare for the golden age of PR (Mumbrella - February 16, 2023)
Top Five Tips: Applying for Awards (PRNEWS - February 16, 2023)
PR's Top Pros Talk: Paula Davis (O'Dwyer's - February 16, 2023) [VIDEO]
How nonprofits can reach Gen Z: Tips from Charity Navigator (PR Daily - February 13, 2023)
How to listen and communicate with the sound of silence (Ragan Communications - February 14, 2023)
How To Manage A Brand Crisis Caused By Company Leadership's Misconduct (Forbes - February 15, 2023)
Why PR mustn't be shy of its publicity and promotion roots (PRmoment (UK) - February 14, 2023)
5 skills every social media manager should possess (Agility PR Solutions - February 17, 2023)
5 ways parenting and PR skills are intrinsically linked (Influence (UK) - February 1, 2023)
Six Surprising Social Media Lessons From Stand-Up Comedy (Three Girls Media - February 15, 2023)
How PR agencies are preparing for post-public health emergency messaging (Medical Marketing & Media - February 17, 2023)
Super Bowl LVII: Which Moments Earned "Extra" Chatter During Football's Big Game Broadcast? (Kite Hill PR - February 16, 2023)
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Summary Section:
Prepare for the golden age of PR
By Kalila Welch
Mumbrella - February 16, 2023
Public Relations Institute of Australia (PRIA) president, Shane Allison, argues that PR and communications is entering a 'Golden Age' – and that all communicators need to do to embrace its potential is think more commercially.
Top Five Tips: Applying for Awards
By Nicole Schuman
PRNEWS - February 16, 2023
Ah, the glitz and glamour of award season. The Grammys just kicked it off several weeks ago with quite a show, and The Oscars recently revealed this year's nominees. Everyone deserves a chance to pose on the red carpet, and that's no different for the world of PR and communications.
PR's Top Pros Talk: Paula Davis [VIDEO]
By Steve Barnes
O'Dwyer's - February 16, 2023
Colgate-Palmolive CCO Paula Davis stresses the importance of incorporating the causes and issues that matter to you into your work life.
How nonprofits can reach Gen Z: Tips from Charity Navigator
By Allison Carter
PR Daily - February 13, 2023
Every organization wants to court Gen Z, the youngsters who will be our customers for the next 50 years of more. Nonprofits are no exception. Charities are beginning to adjust their communications strategies to better reach these donors, who at the oldest are 28 years old and beginning to acquire wealth.
How to listen and communicate with the sound of silence
By Tia Over, Partner at Spring Green Communications
Ragan Communications - February 14, 2023
People want to be understood. But first, we need to be heard.
How To Manage A Brand Crisis Caused By Company Leadership's Misconduct
By Forbes Communications Council
Forbes - February 15, 2023
When a leader fails to uphold their company's reputation through personal misbehavior or imprudent executive decisions, it can damage the public’s perception of the entire brand if the right crisis management protocols aren’t followed to address the fallout.
Why PR mustn't be shy of its publicity and promotion roots
By Heather Yaxley
PRmoment (UK) - February 14, 2023
Public relations is a promotional industry. It uses publicity to promote ideas, products, services, interests, policies, people, organisations, and more. Even those who disdain PR draw on a promotional playbook to share their critique.
5 skills every social media manager should possess
By Milan Saha
Agility PR Solutions - February 17, 2023
Today, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility. Although some brands prefer to do this in-house, it's also common for companies to hire professionals to manage their social media content and strategy, which allows them to reach long-term modern goals.
5 ways parenting and PR skills are intrinsically linked
By Kat Trinder
Influence (UK) - February 1, 2023
Did you know that the skills for parenting are basically the same as PR? If you're not convinced, let me explain why…
Six Surprising Social Media Lessons From Stand-Up Comedy
By Erika Montgomery
Three Girls Media - February 15, 2023
Social media lessons can be found anywhere — even stand-up comedy. Read more to learn six surprising social media best practices from an unlikely source.
How PR agencies are preparing for post-public health emergency messaging
By Jess Ruderman
Medical Marketing & Media - February 17, 2023
Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.
Super Bowl LVII: Which Moments Earned "Extra" Chatter During Football's Big Game Broadcast?
By Holly Rust
Kite Hill PR - February 16, 2023
Norm-bending Rihanna, dogs, EVs, nostalgia, humor, odd pairings (and some football in there) scored the extra PR points, according to the Kite Hill PR team.
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