Hi! Check out your Wednesday Daily PR Brief - February 15, 2023
Read some of today's best PR and Comms industry news clips:
Climate Change: Can Public Relations Help Save The World? (Forbes - February 15, 2023)
Get Me Risa Heller! (Intelligencer - February 14, 2023)
Journalists Remain on Twitter, but Tweet Slightly Less (Columbia Journalism Review - February 8, 2023)
The four essential traits of inspiring thought leaders (Fast Company - February 14, 2023)
Consumers Want to be Heard by Companies (O'Dwyer's - February 14, 2023)
Finding resistance and cultural humility this Black History Month (PR Daily - February 15, 2023)
How to Grow Your Business, No Matter the Size (Spin Sucks - February 14, 2023)
Why do CEOs so often get it wrong in a crisis? (PRmoment (UK) - February 14, 2023)
Brand Expectations in Times of Social Crisis – How PR Helps Navigate the Appropriate Response (Xenophon Strategies - February 13, 2023)
What role should Corporate America play in an increasingly challenging political environment? (Agility PR Solutions - February 14, 2023)
How Travel Makes You a Better PR Practitioner – Part One (Landis Communications - February 15, 2023)
Only print? The article that shows newspaper and magazine interviews are not an easy option (Media First (UK) - February 14, 2023)
Webinar recap: Celebrating Black PR history—beyond the data (Muck Rack - February 15, 2023)
What Ethical Obligations Do PR Professionals Owe Clients' Customers? (PRNEWS - February 13, 2023)
Inside the Media Mind of Alexandra Kelley, Technology Reporter at Nextgov (w2comm - February 14, 2023) [PODCAST]
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Summary Section:
Climate Change: Can Public Relations Help Save The World?
By Svetlana Stavreva
Forbes - February 15, 2023
Global warming and climate issues require bigger and more complex effort; hence, the skills of communications professionals are in high demand, and the role of PR could be defining for the success of the global effort.
Get Me Risa Heller!
By Shawn McCreesh
Intelligencer - February 14, 2023
If you’re Jeff Zucker or Mario Batali or Jared Kushner and you’re trying to survive a bout of very bad press, she’s the one you call.
Journalists Remain on Twitter, but Tweet Slightly Less
By Sarah Grevy Gotfredsen
Columbia Journalism Review - February 8, 2023
New research from the Tow Center for Digital Journalism into the habits of journalists on Twitter during and after Elon Musk’s takeover of the platform reveal that despite a perceived Twitter exodus only a small handful have deactivated their accounts and the number of daily tweets has decreased just 3 percent overall.
The four essential traits of inspiring thought leaders
By Kathleen Lucente
Fast Company - February 14, 2023
With all the voices in today's digital landscape, it seems unusual that more genuine thought leaders don't stand out from the crowd–people recognized for their authoritative, influential views.
Consumers Want to be Heard by Companies
By Steve Barnes
O'Dwyer's - February 14, 2023
Consumers want to be heard by companies—even if their opinions are at odds. That's the conclusion of "Collaboration & Consensus: Do Consumers Feel Heard?", a new survey conducted by Ruder Finn.
Finding resistance and cultural humility this Black History Month
By Amira Barger, EVP, Health DEI at Edelman
PR Daily - February 15, 2023
The theme of this year's Black History Month is "Resistance." I'm sure, for most people, that term brings to mind images of protests and people marching in the streets. However, resistance comes in a myriad of forms, many much more subtle.
How to Grow Your Business, No Matter the Size
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 14, 2023
Everyone wants an easy button when it comes to how to best grow their business, but the truth is, it takes time, patience, and dedication.
Why do CEOs so often get it wrong in a crisis?
By George Hutchinson, CEO of River Effra
PRmoment (UK) - February 14, 2023
The reaction of audiences, all too often, as they watch the slow-motion incident disintegrate into crisis, as the CEO or C-Suite colleague, emotionally vents their position in denial, or in defence of the indefensible. How the hell did that happen? What were they thinking? Who, in their right mind, advised them?
Brand Expectations in Times of Social Crisis – How PR Helps Navigate the Appropriate Response
By Annie Buschman
Xenophon Strategies - February 13, 2023
What is the right response when most social issues have polarizing views? The backlash that comes from the wrong response could be a PR nightmare.
What role should Corporate America play in an increasingly challenging political environment?
By Richard Carufel
Agility PR Solutions - February 14, 2023
There's no doubt that politics in the US are getting more divisive and confrontational, and brands and businesses are also feeling the hostility. A new survey results from The Conference Board ESG Center reveal that 78 percent of US corporations describe today's political environment for companies as extremely challenging or very challenging—a huge increase from the firm's survey in 2021, where just 47 percent of companies described the political environment as extremely or very challenging.
How Travel Makes You a Better PR Practitioner – Part One
Landis Communications - February 15, 2023
Learn your client's language. Gain perspective. Be open-minded. Read Landis' team thoughts on how travel makes you a better PR practitioner.
Only print? The article that shows newspaper and magazine interviews are not an easy option
By Adam Fisher
Media First (UK) - February 14, 2023
Print interviews offer a brilliant opportunity to cover a story in more depth. But are they also easier than broadcast ones? Find out in this blog that includes expert tips on making the most of print interviews.
Webinar recap: Celebrating Black PR history—beyond the data
Muck Rack - February 15, 2023
The Museum of PR and Diversity Action Alliance hosted a webinar celebrating Black History Month and examined diversity and inclusion in the PR world—beyond the numbers.
What Ethical Obligations Do PR Professionals Owe Clients' Customers?
By Dustin Siggins, Founder of Proven Media Solutions
PRNEWS - February 13, 2023
While PR firms can’t be expected to thoroughly audit every prospect, there are lessons we can take from FTX’s collapse to act ethically, protect our reputations, and work with the best clients.
Inside the Media Mind of Alexandra Kelley, Technology Reporter at Nextgov [PODCAST]
By Madison Farabaugh
w2comm - February 14, 2023
On this episode of Inside the Media Minds, we chat with Alexandra Kelley, Tech Reporter at Nextgov about her path to journalism, coverage and more!
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