Hello! Your Tuesday Daily PR Brief is here - February 14, 2023
Read some of today's best PR and Comms industry news clips:
6 Ways to Wring All the Value from Your Earned Media Coverage (Entrepreneur - February 5, 2023)
The difference between agency owner compensation and profits (Small Agency Growth Alliance - February 1, 2023)
How to responsibly use AI in your writing (PR Daily - February 14, 2023)
Communications Lessons from the State of the Union (PRNEWS - February 13, 2023)
The Impact of Diversity Fatigue and How to Combat It (Institute for Public Relations - February 10, 2023)
14 Communications Experts Predict The Biggest Social Media Trends Of 2023 (Forbes - February 13, 2023)
A century after the birth of the PR agency, data suggests agencies must evolve to thrive (PRmoment (UK) - February 13, 2023)
How to Get Press Coverage for Your Startup's Funding Announcement (BMV - February 13, 2023)
The benefits of segmenting your PR contacts in CRM—and 6 ways to do it (Agility PR Solutions - February 14, 2023)
How AI Will Forever Change The Face Of Corporate Communications And PR (Forbes - February 14, 2023)
AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used (Sword and the Script Media - February 14, 2023)
How Janet Dickerson drives social responsibility and cultural impact through her PR firm, Human Impact Solutions (Muckrack - February 14, 2023)
The 8th annual
USC Annenberg Center for Public Relations Global Communications Survey
is now live!
Please join 100s of communication pros and share your thoughts
on the evolution of corporate reputation and how its components
and audiences will differ in the future.
There are also several questions on the impact of ESG.
Take the survey at: https://bit.ly/USC2023survey or annenberg.usc.edu/gcs
Please share the link and invite other pros to participate!
Summary Section:
6 Ways to Wring All the Value from Your Earned Media Coverage
By Michelle Garrett
Entrepreneur - February 5, 2023
What can you do to get more value from the media placements you've worked so hard to earn? Here are six strategies.
The difference between agency owner compensation and profits
By Chip Griffin
Small Agency Growth Alliance - February 1, 2023
Agency owners actually make money in two different ways, even though they often treat it as a single income stream.
How to responsibly use AI in your writing
By Allison Carter
PR Daily - February 14, 2023
AI writing programs are exploding in number and popularity. There's ChatGPT, of course, but also Google's Bard, Quora's Poe and others on the horizon. The emotions these tools can inspire in a writer are complex and mixed. Some fear they'll be replaced by robot overlords.
Communications Lessons from the State of the Union
By Brett Bruen
PRNEWS - February 13, 2023
Many American companies have faced ferocious attacks from populist politicians in recent years. They could learn a few things from how President Joe Biden responded during his State of the Union.
The Impact of Diversity Fatigue and How to Combat It
By Anetra Henry
Institute for Public Relations - February 10, 2023
"Diversity fatigue" is a phenomenon that has garnered increased attention in recent years, particularly within academic and corporate settings. A research study by Jessi L. Smith and her colleagues defined diversity fatigue as "variation in the extent to which someone experiences a diminished response to or desensitization toward diversity efforts."
14 Communications Experts Predict The Biggest Social Media Trends Of 2023
By Forbes Communications Council
Forbes - February 13, 2023
With its many platforms and wide reach, social media has become one of the most powerful marketing tools for businesses of all sizes in recent years. However, social media trends can be ephemeral, especially as technology advances and different platforms wax and wane in popularity.
A century after the birth of the PR agency, data suggests agencies must evolve to thrive
By Matthew Robinson
PRmoment (UK) - February 13, 2023
We're fast approaching the centenary of the establishment of Editorial Services Ltd, considered by many to be the UK's first professional public relations agency. Its founder, Sir Basil Clarke, was a prominent war correspondent during the First World War and the Easter Rising before founding his firm in 1924 and quickly acquiring the likes of Heinz, Lyons and the National Union of Teachers as clients.
How to Get Press Coverage for Your Startup's Funding Announcement
By Kyle Austin
BMV - February 13, 2023
As a startup, securing funding is often one of your biggest challenges. That said, once you secure new capital, you still have one challenge left: how to get press coverage for your startup’s funding announcement.
The benefits of segmenting your PR contacts in CRM—and 6 ways to do it
By Lesley Vos
Agility PR Solutions - February 14, 2023
With all the benefits a customer relationship management (CRM) system can provide for PR specialists, contact segmentation is among the most significant. Why?
How AI Will Forever Change The Face Of Corporate Communications And PR
By Greg Matusky
Forbes - February 14, 2023
By now, just about every communications professional has seen the magic of AI. Enter a few thoughts into ChatGPT, and a machine writes a news release, blog or social post. Effortlessly. But it's all just a party trick. That's because the value of AI in communications rests only partially on content creation.
AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used
By Frank Strong
Sword and the Script Media - February 14, 2023
While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already. I reached out to a dozen or so PR software solution providers by email to ask for their perspective – and details some their of answers below.
How Janet Dickerson drives social responsibility and cultural impact through her PR firm, Human Impact Solutions
By Kristen Dunleavy
Muckrack - February 14, 2023
Muck Rack spoke with Janet Dickerson to learn more about her PR career and what it was like to launch a successful PR firm in New York.
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