Happy Friday! Peruse your Daily PR Brief - February 10, 2023
Read some of today's best PR and Comms industry news clips:
Startups race for communications support (Axios - February 9, 2023)
6 questions with: Porter Novelli's Ayanna Robinson (PR Daily - February 10, 2023)
Pros and cons of ChatGPT for PRs (PRmoment (UK) - February 8, 2023)
The Power Shift: The Media Agency-Advertiser Relationship (Forbes - February 10, 2023)
New research underscores challenges in communicating climate change risks (Agility PR Solutions - February 10, 2023)
The Art of Communication in Challenging Times (PRGN - February 10, 2023)
Managing the mental well-being of your comms and media team (Media First (UK) - February 9, 2023)
10 Steps Companies Should Take To Survive A Social Media Crisis (Forbes - February 8, 2023)
Template: How to build a communications plan (Muck Rack - February 10, 2023)
Reader Response: Ethical Guidelines Cover Use of Imagery (PRNEWS - February 8, 2023)
Setting Course for Women-Led Entrepreneurship in PR (PRovoke Media - February 9, 2023) [PODCAST]
The 8th annual
USC Annenberg Center for Public Relations Global Communications Survey
is now live!
Please join 100s of communication pros and share your thoughts
on the evolution of corporate reputation and how its components
and audiences will differ in the future.
There are also several questions on the impact of ESG.
Take the survey at: https://bit.ly/USC2023survey or annenberg.usc.edu/gcs
Please share the link and invite other pros to participate!
Summary Section:
Startups race for communications support
By Eleanor Hawkins
Axios - February 9, 2023
Engineering talent has flooded the market due to big tech layoffs, and startup founders plan to snatch it up. Why it matters: These new companies will need smart communicators to help them build their brand, explain their purpose, recruit top talent and bring in business.
6 questions with: Porter Novelli's Ayanna Robinson
By Isis Simpson-Mersha
PR Daily - February 10, 2023
We caught up with Ayanna Robinson of Porter Novelli to learn what excites her most about the future of communications and the underrated tools she uses daily.
Pros and cons of ChatGPT for PRs
By Daney Parker
PRmoment (UK) - February 8, 2023
The good news is that Chat GPT, in theory, can do a lot of your writing work. The bad news is that ChatGPT can do any of your writing work, because isn't writing one of the most fun parts of PR? Here we discuss the benefits of using this tool, but also its failings.
The Power Shift: The Media Agency-Advertiser Relationship
By Rafael Schwarz, Managing Director TERRITORY Influence
Forbes - February 10, 2023
In the days when linear TV, print and radio were the primary advertising channels, the key role of a media agency was to understand the media landscape, identify the inventory enabling the client to reach their target audience, and negotiate favorable rates with media outlets. Negotiation skill was a key agency competence, and scale provided an advantage since it increased the negotiating power. The media agency industry consolidated into the mega holdings we are familiar with today.
New research underscores challenges in communicating climate change risks
By Richard Carufel
Agility PR Solutions - February 10, 2023
Despite the issue’s urgency and horrific implications, new research from Singapore Management University determines that there is no easy way to engage with the general public to communicate the risks of climate change.
The Art of Communication in Challenging Times
By Ieva Naujalyte
PRGN - February 10, 2023
A tasteful, positive and trustworthy approach is key to deploy successful communication in challenging times.
Managing the mental well-being of your comms and media team
By Adam Fisher
Media First (UK) - February 9, 2023
Did you know 90 per cent of PR workers have experienced mental health issues? How can we better manage this mental health burden? Here are some expert tips from our latest masterclass.
10 Steps Companies Should Take To Survive A Social Media Crisis
By Michele Merrell, President of Merrell Consulting Group
Forbes - February 8, 2023
Social media attacks can come from internal or external sources and can range from simple malicious rumors to full-fledged campaigns aimed at damaging or destroying the reputation of a brand, an organization or even an individual.
Template: How to build a communications plan
By Linda Zebian
Muck Rack - February 10, 2023
Download this free communications plan template, brought to you by Muck Rack's senior director of communications and community Linda Zebian.
Reader Response: Ethical Guidelines Cover Use of Imagery
By Mark McClennan
PRNEWS - February 8, 2023
A reader argues PR's ethics codes over use of imagery. Companies misusing stock art enjoy short-term gains only.
Setting Course for Women-Led Entrepreneurship in PR [PODCAST]
PRovoke Media - February 9, 2023
Three representatives— from three different continents — of the Public Relations Organization International discuss why they started their own businesses, what it took to get where they are today, and what’s next for the next generation of female entrepreneurs in communications.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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