Take a look at today's Daily PR Brief - February 8, 2023
Read some of today's best PR and Comms industry news clips:
Crafting a Sincere and Effective Apology (Xenophon Strategies - February 6, 2023)
15 Comms Pros Share Words And Phrases To Avoid In Sales Scripts (Forbes - February 7, 2023)
PR Council Eyes AI Guidelines; Pushes Broad Talent for Agency Growth (PRNEWS - February 7, 2023)
Ahead of the Super Bowl, Communications Lessons Inspired by Being a Coach (PRSay - February 8, 2023)
AI Content Generation Won't Replace Humans; It Will Make Them More Powerful (Forbes - February 8, 2023)
PR's Top Pros Talk: Dave Jacobs (O'Dwyer's - February 3, 2023) [VIDEO]
Both C-suite leaders and consumers solidly support ESG initiatives—so where's the progress? (Agility PR Solutions - February 8, 2023)
3 ways to get your company on the radio without paying for advertising (Axia Public Relations - February 8, 2023)
How PR Brings Value To The C-Suite (Crenshaw Communications - February 7, 2023)
AI Evolution In All Of Its Sizes (Babel Public Relations - February 8, 2023)
How to get more PR budget: 6 questions with Muck Rack's CFO (Muck Rack - February 8, 2023)
The 8th annual
USC Annenberg Center for Public Relations Global Communications Survey
is now live!
Please join 100s of communication pros and share your thoughts
on the evolution of corporate reputation and how its components
and audiences will differ in the future.
There are also several questions on the impact of ESG.
Take the survey at: https://bit.ly/USC2023survey or annenberg.usc.edu/gcs
Please share the link and invite other pros to participate!
Summary Section:
Crafting a Sincere and Effective Apology
By Paige Comish
Xenophon Strategies - February 6, 2023
It is often said that it is better to make a mistake and then ask for forgiveness than to ask for permission. Public apologies have shown us this is not true.
15 Comms Pros Share Words And Phrases To Avoid In Sales Scripts
By Forbes Communications Council
Forbes - February 7, 2023
Using certain phrases in your sales pitch may make you sound less than authentic and, thus, less worthy of listening to in the first place.
PR Council Eyes AI Guidelines; Pushes Broad Talent for Agency Growth
By Seth Arenstein
PRNEWS - February 7, 2023
PR Council leaders say its board will discuss guidelines for generative AI. Agencies need more talent, including data analysts, they add.
Ahead of the Super Bowl, Communications Lessons Inspired by Being a Coach
By Nellie Betzen
PRSay - February 8, 2023
I'm a strategic communications professional located in Kansas City. I'm also still riding high over the Kansas City Chiefs AFC Championship victory while gearing up for Super Bowl LVII vs. the Philadelphia Eagles on Feb.12.
AI Content Generation Won't Replace Humans; It Will Make Them More Powerful
By Jerry Kelly, Chief Marketing Officer/Partner at Marketing 360
Forbes - February 8, 2023
Creating content with AI content generators is faster and cheaper than hiring a writer to do the same job, but are the world’s best copywriters, writers and content creators about to end up on the unemployment line? Not yet.
PR's Top Pros Talk: Dave Jacobs [VIDEO]
By Steve Barnes
O'Dwyer's - February 3, 2023
Dave Jacobs developed Homethrive to provide support for people who have to balance a job with the demands of caring for a loved one. throwing at them, Jacobs says that "overcommunication" is key.
Both C-suite leaders and consumers solidly support ESG initiatives—so where's the progress?
By Richard Carufel
Agility PR Solutions - February 8, 2023
There's no disagreement about the importance of ESG and sustainability initiatives—these issues continue to remain top of mind for both business leaders and consumers. And according to new research from global strategy consultancy L.E.K. Consulting, both groups are committed to becoming more sustainable—and are willing to pay a price and make trade-offs for it. So what exactly is holding up ESG progress? A pair of new surveys seeks answers.
3 ways to get your company on the radio without paying for advertising
By Zain Beverly
Axia Public Relations - February 8, 2023
Use these tips to to have your company appear or be mentioned on radio stations without having to spend money on advertisements.
How PR Brings Value To The C-Suite
By Caty Posey
Crenshaw Communications - February 7, 2023
The value of a strategic PR program isn't always obvious to an organization's leadership. But the impact of public relations is most relevant to those in that C-suite – whether they realize it or not.
AI Evolution In All Of Its Sizes
By Maddi Keye
Babel Public Relations - February 8, 2023
Artificial intelligence is a term that gets thrown around a lot, but what actually is it? We explore this, different AI sizes, and more.
How to get more PR budget: 6 questions with Muck Rack's CFO
By Linda Zebian
Muck Rack - February 8, 2023
We sat down with Muck Rack's CFO, Robert Bergan, to get the inside scoop on how to get the most out of budget conversations to help you get the support you need to accomplish your goals.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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