Happy Monday! Read today's Daily PR Brief - February 6, 2023
Read some of today's best PR and Comms industry news clips:
Surprising Ways a PR Pro's Appearance Can Matter (Culpwrit - February 1, 2023)
An Open Letter to George Santos' Communications Director (O'Dwyer's - February 6, 2023)
How to communicate before, during and after layoffs (PR Daily - February 6, 2023)
PRNEWS Celebrates Black History Month with a Discussion of DEI (PRNEWS - February 3, 2023) [VIDEO]
Barbara Gardner Proctor (1932-2018) (Institute for Public Relations - February 3, 2023)
15 Missteps To Avoid When Using TikTok For Business Marketing (Forbes - February 6, 2023)
Could AI take over the work of many PRs? (PRmoment (UK) - February 1, 2023)
3 factors that could make your PR campaigns fail (Agility PR Solutions - February 6, 2023)
Why Your Goals Aren't Good Enough (and what to do about it) (SASC - February 2, 2023)
Study: Corporate Action & Personal Advocacy Drive DE&I Demand In Asia-Pacific (PRovoke Media - February 2, 2023)
Why Every Company Will Need Good ESG Reporting (PRGN - February 2, 2023) [PODCAST]
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Summary Section:
Surprising Ways a PR Pro's Appearance Can Matter
By Katie Brenneman
Culpwrit - February 1, 2023
While every company that exists relies on interacting with people, at some point, the matter of presenting the company accurately and positively comes into play. That's the goal of PR – to build awareness and spread an organization's narrative in a positive light. Just so, there are many aspects of an organization's reputation that hinges on the way PR reps present the narrative, right down to how they are dressed. Let's dive into some of the most important considerations for PR professionals to keep in mind as they represent their brand.
An Open Letter to George Santos' Communications Director
By Barry Kluger
O'Dwyer's - February 6, 2023
Back in 1990, singer George Michael's career was sky-high, but he was unhappy. In an interview, he detailed his disillusionment with fame. A response came from a surprising source: Frank Sinatra. In an open letter, Sinatra offered his opinion on the interview and offered Michael some stern advice. He said talent should not be wasted.
How to communicate before, during and after layoffs
By Sean Devlin
PR Daily - February 6, 2023
With all the news of economic turmoil and layoffs at major companies in the news lately, it's hard not to think of how these job cuts were communicated to employees. According to recent reports, Google employees were told via email, with some getting the news at 3 a.m. local time, that they no longer had jobs at the company. From a communications perspective, to quote kids these days, this ain't it. While Google is the latest example of mishandled layoff comms, they're certainly not the only guilty party.
PRNEWS Celebrates Black History Month with a Discussion of DEI [VIDEO]
PRNEWS - February 3, 2023
PRNEWS Live celebrates Black History Month 2023 with a discussion about DEI in PR and business with guests Dwayna Haley and Neil Foote.
Barbara Gardner Proctor (1932-2018)
Institute for Public Relations - February 3, 2023
IPR is featuring some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. Barbara Gardner Proctor was born on Nov. 30, 1932, in Black Mountain, N.C. She grew up in an impoverished neighborhood there without electricity or running water.
15 Missteps To Avoid When Using TikTok For Business Marketing
By Forbes Agency Council
Forbes - February 6, 2023
Just because TikTok captures a big share of social media users doesn’t mean business marketing content posted to the site will automatically succeed.
Could AI take over the work of many PRs?
By Daney Parker
PRmoment (UK) - February 1, 2023
Wouldn't it be nice if you could sit back and let all your work be done by artificial intelligence? Well, the answer is obviously a no, because, sadly, no employer will pay you just to sit back and do nothing, so you would be out of a job. Here PRs discuss the likelihood of being replaced by AI.
3 factors that could make your PR campaigns fail
By Steve Conway
Agility PR Solutions - February 6, 2023
PR is very important for a lot of people. This is why having a great PR campaign is something that can often come with a lot of pressure. A successful one can really help to transform a lot of careers. However, making a successful strategy is not always easy. You need to steer clear of the mistakes that could lead to failure. If you are curious as to what they might be, consider the following.
Why Your Goals Aren't Good Enough (and what to do about it)
SASC - February 2, 2023
Goals need to be created first, then followed by measurable objectives, strategies, tactics, and activities. Following this process ensures that you can easily evaluate your success at the end of the year or whatever timeframe you set.
Study: Corporate Action & Personal Advocacy Drive DE&I Demand In Asia-Pacific
PRovoke Media - February 2, 2023
Racism, discrimination and sexual harassment emerge as top DE&I concerns, according to FleishmanHillard study, with economic issues driving personal advocacy.
Why Every Company Will Need Good ESG Reporting [PODCAST]
By Michael Diegelmann
PRGN - February 2, 2023
Every company will soon have to tackle ESG and be transparent about what they do. Read for more on how to get started on proper ESG reporting.
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