Hello! Check out today's Daily PR Brief - February 2, 2023
Read some of today's best PR and Comms industry news clips:
5 ways for comms pros to score a coveted seat at the table (PR Daily - February 1, 2023)
Top Content Marketing Trends Every Agency Should Be Leveraging This Year (Forbes - February 1, 2023)
How to grab the attention of Gen Z (PRmoment (UK) - January 30, 2023)
9 Tips For A Great Video Interview (Amendola Communications - February 1, 2023)
7 cybersecurity best practices to protect your company's information (Axia Public Relations - February 2, 2023)
The Day American Business Wakes Up To Its Value Generation Failures (Forbes - February 1, 2023)
Inside the Media Mind of Lindsay McKenzie, Technology Reporter at Scoop News Group (w2comm - February 1, 2023) [PODCAST]
Crisis Averted: Adani, Hindenburg and PagerDuty Prove Communication Matters (PRNEWS - February 2, 2023)
Top takeaways from the 2022 Global Exchange between PRSA and the Public Relations Consultants Association of India (Muck Rack - February 2, 2023)
Can we trust the trust-pushers? (Influence (UK) - February 1, 2023)
What Automotive PR Pros Should Know About ChatGPT (Bianchi Public Relations - February 2, 2023)
3 fundamental tactics all PR campaigns should include (Agility PR Solutions - February 2, 2023)
This Daily PR Brief is sponsored by Report Mule.
Report Mule automates and streamlines the report creation process to make your team more efficient. Instead of manually copying/pasting/formatting each article in Google Docs, you drop the links into Report Mule and it automatically captures information about each article and formats it in the exact same formats you're using today (even if you have a different format for each client!).
Accounts start at $30/mo. DPB readers get 20% off.
Summary Section:
5 ways for comms pros to score a coveted seat at the table
By Brian Pittman
PR Daily - February 1, 2023
Ready to climb the communications career ladder? Here are 10 hard-won secrets for moving from tactician to respected strategist at your organization.
Top Content Marketing Trends Every Agency Should Be Leveraging This Year
By Forbes Agency Council
Forbes - February 1, 2023
Trends in content marketing come and go, so what worked to capture eyeballs last year may not suffice this year.
How to grab the attention of Gen Z
By Sarah Woodhouse, Director of AMBITIOUS PR
PRmoment (UK) - January 30, 2023
Although they are capable of making purchase decisions, this generation of consumers presents an obstacle to conventional marketers because of fundamental differences. Future brand growth depends critically on an understanding of Gen Z marketing, their distinctive online behaviour, and their expectations of brands.
9 Tips For A Great Video Interview
By Marcia Rhodes
Amendola Communications - February 1, 2023
Don't fret as you prep for your next video interview. Get the following fundamentals down, and you'll exude assurance, polish and warmth.
7 cybersecurity best practices to protect your company's information
By Bre Chamley
Axia Public Relations - February 2, 2023
PR pros should follow these seven cybersecurity best practices in mind in order to ensure that both them and their clients' data is safe.
The Day American Business Wakes Up To Its Value Generation Failures
By Pablo Turletti
Forbes - February 1, 2023
Value generation in America is beginning to fall to the wayside, and it's time companies understand their part in it.
Inside the Media Mind of Lindsay McKenzie, Technology Reporter at Scoop News Group [PODCAST]
By Luca Pagni
w2comm - February 1, 2023
In this episode of Inside the Media Minds, our host Christine Blake sat down with Lindsay McKenzie of StateScoop and EdScoop.
Crisis Averted: Adani, Hindenburg and PagerDuty Prove Communication Matters
By Seth Arenstein
PRNEWS - February 2, 2023
We thought Adani might have averted a bad situation since its FPO was successful. That changed quickly. PagerDuty's issue is more predictable.
Top takeaways from the 2022 Global Exchange between PRSA and the Public Relations Consultants Association of India
By Felicia Blow
Muck Rack - February 2, 2023
PRSA National Chair Felicia Blow shares top takeaways from the 2022 Global Exchange between PRSA and the Public Relations Consultants Association of India (PRCAI).
Can we trust the trust-pushers?
By Sam Williams
Influence (UK) - February 1, 2023
The communications industry has long argued that the bedrock of a good reputation is trust. But the power dynamics are shifting.
What Automotive PR Pros Should Know About ChatGPT
By Jim Bianchi
Bianchi Public Relations - February 2, 2023
To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations about ChatGPT.
3 fundamental tactics all PR campaigns should include
By James Daniels
Agility PR Solutions - February 2, 2023
If you run a PR agency or are an intrinsic part of PR campaigns, you are surely always on the lookout for different PR tips and tricks to help you on your next campaign. This industry is certainly not for the faint-hearted. It comes with a lot of work, and as such, embracing these tips can be a great step forward for you. Let's look at some of the most fundamental things that all PR companies should do when running different campaigns.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.