Happy February! Here is today's Daily PR Brief - February 1, 2023
Read some of today's best PR and Comms industry news clips:
Three PR Classes They Should Teach In College (Crenshaw Communications - February 1, 2023)
Three ways to elevate your brand with influencer relations (Fast Company - January 31, 2023)
What comms pros said about social media in Ragan's Communications Benchmark survey (PR Daily - February 1, 2023)
Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR's Job (PRNEWS - January 31, 2023)
How An Automation CMO Views ChatGPT (Forbes - January 31, 2023)
The role of communications in ESG with Andrea Hartley, founder and CEO of Skating Panda (PRmoment (UK) - January 30, 2023) [PODCAST]
How to use competitor mapping to stay on top of your PR campaigns (Agility PR Solutions - February 1, 2023)
On the edge 2023: most CEOs are not prepared for crisis (CIPR Crisis Communications Network - January 31, 2023)
Location, Location, Location: D.C. is Fundamental to Future of Journalism and PR (Xenophon Strategies - January 31, 2023)
Demonstrating PR value through difficult economic times (Firefly Communications - January 31, 2023)
4 Ways To Survive Social Media Chaos In 2023 (Forbes - February 1, 2023)
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Summary Section:
Three PR Classes They Should Teach In College
By Lori Mouradian
Crenshaw Communications - February 1, 2023
College courses in PR and communications can be very valuable; as PR students, we learn about topics as varied and vital as crisis communication, industry ethics, and social media management. Such classes are beneficial for anyone planning a PR career. Yet sometimes college professors spend more time telling us what our future looks like rather than showing us how to get there. As someone working at a top PR agency, I know there were some missing courses. Here's a sampling of classes that could be helpful to PR professionals working today.
Three ways to elevate your brand with influencer relations
By Shannon Tucker, Vice President at Next PR
Fast Company - January 31, 2023
When considering what PR strategy works best for your brand, take a closer look at what influencer relations can offer. If you haven't considered influencers, you're missing opportunities to increase brand awareness. Here are three tips for getting the biggest bang for your influencer bucks.
What comms pros said about social media in Ragan's Communications Benchmark survey
By Justin Joffe
PR Daily - February 1, 2023
Each year, Ragan's Communications Benchmark Report offers industry-specific insights into what areas and practices are driving the biggest wins for communicators leaders — and posing the biggest challenges. Here's a sneak peek at the full data.
Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR's Job
By Arthur Solomon
PRNEWS - January 31, 2023
Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it's table stakes.
How An Automation CMO Views ChatGPT
By Dave Dabbah, CMO at Robocorp
Forbes - January 31, 2023
The ChatGPT revolution has officially gone into full unicorn mode, which theoretically should mean that marketers across the globe can now significantly increase their ability to produce high-quality content at scale. At this point, I see three major marketing use cases.
The role of communications in ESG with Andrea Hartley, founder and CEO of Skating Panda [PODCAST]
PRmoment (UK) - January 30, 2023
We chat with Andrea Hartley, founder and CEO of Skating Panda about the role of communications in an organisation's approach to ESG. Skating Panda is a social and environmental impact creative consultancy in London.
How to use competitor mapping to stay on top of your PR campaigns
By Rebecca Barnatt-Smith
Agility PR Solutions - February 1, 2023
We're talking about your competitors. Whether they are a direct product match or a connected industry giant, some of the best metrics you can harvest come directly from your competitors. Stick with us as we teach you how to create the perfect competitor map for PR success in 2023.
On the edge 2023: most CEOs are not prepared for crisis
By Katherine Sykes
CIPR Crisis Communications Network - January 31, 2023
A new report by US think tank The Conference Board has revealed that, notwithstanding the volatile times we live in, most CEOs across the globe are not prepared for crisis.
Location, Location, Location: D.C. is Fundamental to Future of Journalism and PR
By Bob Brady
Xenophon Strategies - January 31, 2023
D.C. has been and remains a vital hub for the future of journalism and earned PR. The nation’s capital, along with NYC and LA, boast 1/5 of the country’s journalists.
Demonstrating PR value through difficult economic times
By Charlotte Stoel
Firefly Communications - January 31, 2023
The global economy is suffering and businesses have a close eye on costs. Here's how to demonstrate the value of PR and remain relevant.
4 Ways To Survive Social Media Chaos In 2023
By Danielle Wiley, Founder and CEO of Sway Group
Forbes - February 1, 2023
You've likely seen a slew of headlines over the past few years accusing TikTok of everything from espionage and other controversial topics to its astounding ongoing ability to influence. While the platform's contentious nature may be keeping some brands from exploring its short-form video waters, the good news is that there are plenty of other platforms that also offer highly engaged audiences, useful features and great analytics. The bad news? There's no such thing as a social platform that offers complete brand safety or is free from criticism and controversy.
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