Greetings! Peruse today's Daily PR Brief - January 25, 2023
Read some of today's best PR and Comms industry news clips:
How to turn owned content into earned media wins (PR Daily - January 25, 2023)
3 Tips For Being A More Congruent Leader In 2023 (Forbes - January 25, 2023)
Now Streaming: Crisis in the Documentary Era (O'Dwyer's - January 24, 2023)
Black History Month: Years after George Floyd, Diversity Lacks Rigorous Standards and Accountability (PRNEWS - January 24, 2023)
How COVID-19 Changed Leadership in Asia-Pacific (Institute for Public Relations - January 24, 2023)
Using the PESO Model to Build an Internal News Organization (Spin Sucks - January 24, 2023)
8 types of relationship marketing strategies and how to use them (Agility PR Solutions - January 25, 2023)
What should I wear for my public speaking engagement? (Axia Public Relations - January 25, 2023)
6 Ways to Build Brand Influence Using Thought Leaders (Influence & Co. - January 25, 2023)
How to Come up With the Perfect Instagram Caption (Mention - January 25, 2023)
Edelman Builds Out Global Families Practice In Paris (PRovoke Media - January 25, 2023)
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Summary Section:
How to turn owned content into earned media wins
By Sean Devlin
PR Daily - January 25, 2023
Whether you're building a great owned media strategy from scratch or gearing up to branch that narrative out into the world beyond the walls of your organization, the starting place remains the same – it's all about having a deep knowledge of your brand. This goes hand-in-hand with building on the trust you've built with your customer base and those who interact with the material you've put out into the world so far. Nancy Lippincott, director of content at Best Lawyers, shared an anecdote about how her organization worked to get its name out into the world with reputable journalists.
3 Tips For Being A More Congruent Leader In 2023
By April White
Forbes - January 25, 2023
I invite you to examine where you can come into greater congruence with what you value personally and professionally—and watch your teams (and clients) follow suit. Here are my top three tips for becoming a more congruent leader.
Now Streaming: Crisis in the Documentary Era
By Liz Janisse, Rachel Rosenblatt
O'Dwyer's - January 24, 2023
In 2023, companies need to ask themselves: What do we do when our organization is in the crosshairs of a compelling, high-profile documentary?
Black History Month: Years after George Floyd, Diversity Lacks Rigorous Standards and Accountability
By Erika Bradbury
PRNEWS - January 24, 2023
During a virtual roundtable for Black History Month, we asked communicators about advising organizations and focusing on accountability nearly three years after George Floyd's murder. Our guests were: Tonya Veasey, CEO of OCG+; Bia Assevero, VP, FleishmanHillard and co-founder of True MOSAIC, its DEI practice; and Aba Blankson, NAACP's CCO and CMO.
How COVID-19 Changed Leadership in Asia-Pacific
By Korn Ferry
Institute for Public Relations - January 24, 2023
Korn Ferry explored how corporate leaders in the Asia-Pacific have evolved during the COVID-19 crisis. Interviews were conducted with over 70 CEOs from across the region from Sept. 2021 – July 2022.
Using the PESO Model to Build an Internal News Organization
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 24, 2023
To build an internal news organization that builds trust, start with owned media and then integrate the rest of the PESO Model for the most success.
8 types of relationship marketing strategies and how to use them
By Alex Birkett
Agility PR Solutions - January 25, 2023
Without customers, you don't have a brand. But many brands find that their customers churn just as quickly as they acquire them. Thus, they are stuck in a seemingly endless loop of getting customers and losing them. This loop is frustrating and expensive and can run a business into the ground if something isn't done to fix it. That's where relationship marketing comes in.
What should I wear for my public speaking engagement?
By Marjorie Comer
Axia Public Relations - January 25, 2023
When preparing for a speaking engagement, you may tend to focus only on deciding the topic or preparing the speech. While those are challenging elements of speaking engagements, too often there's not enough attention on other parts of preparation, such as what to wear to a speaking engagement. The way you dress and present yourself gives the audience their first impression about you and your company and continues to solidify their belief in you. Here are eight tips to help you decide what to wear for your upcoming speaking engagements.
6 Ways to Build Brand Influence Using Thought Leaders
By Becky Ruyle
Influence & Co. - January 25, 2023
How can you improve your corporate influence by bolstering your organization's thought leaders? Here are six paths you can take.
How to Come up With the Perfect Instagram Caption
By Syed Balkhi
Mention - January 25, 2023
Coming up with a good, relevant Instagram caption can be tricky. By following these simple steps, you will be able to find yours in no time!
Edelman Builds Out Global Families Practice In Paris
By Maja Pawinska Sims
PRovoke Media - January 25, 2023
Edelman has expanded its global families practice – its communications offer aimed at leading family offices and family-owned businesses worldwide – and it will now be headquartered in the firm's Paris office. The practice will be led by Edouard Tétreau, who joins the firm as vice president of Edelman France after 18 years as a managing partner at Mediafin, an advisory working with senior executives of institutions and family holding companies.
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