Hi, peruse your Friday Daily PR Brief - January 20, 2023
Read some of today's best PR and Comms industry news clips:
Who is winning the PR war between Harry and the Royal Family? (PRmoment (UK) - January 18, 2023)
CMOs At Davos: "We Are Required To Speak The Truth" (PRovoke Media - January 20, 2023)
Disney Promotes Two Key PR Executives (The Hollywood Reporter - January 19, 2023)
Getting Harder to Get Hits (O'Dwyer's - January 18, 2023)
Content Marketing Awards 2022 Winners (PR Daily - January 19, 2023)
The Best PR and Comms Conferences to Attend in 2023 (Cision - January 18, 2023)
Tackling the sustainability skills gap: Why it's critical to success, and how companies can do it (Agility PR Solutions - January 19, 2023)
What can you learn from this feel-good story? (Media First (UK) - January 19, 2023)
The pitch has landed: Prepping C-suite executives for media interviews (Muck Rack - January 19, 2023)
PR will be turned on its head in 2023 (Influence (UK) - January 19, 2023)
PRNEWS Live Dives Inside Edelman's New Trust Barometer for 2023 (PRNEWS - January 19, 2023) [VIDEO]
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Summary Section:
Who is winning the PR war between Harry and the Royal Family?
By Daney Parker
PRmoment (UK) - January 18, 2023
When it comes to the PR tactics of Prince Harry, Duke of Sussex compared with those of The Royal Family, they both take completely different approaches. Sharing everything versus saying nothing at all. As to which tactic will work best in the long term, time will tell. Here PRs discuss who they believe is currently winning over the hearts and minds of the media and the public.
CMOs At Davos: "We Are Required To Speak The Truth"
By Diana Marszalek
PRovoke Media - January 20, 2023
CMOs are grappling with the realities of political backlash to their social impact efforts, in just one of the ways that their roles are becoming more complex, heard delegates at an Infosys/Insider event in Davos this week.
Disney Promotes Two Key PR Executives
By Rick Porter
The Hollywood Reporter - January 19, 2023
Charissa Gilmore, senior vp corporate communications for Disney General Entertainment, is departing the company after more than 30 years in the Mouse House. Naomi Bulochnikov-Paul has been upped to the newly created position of executive vp publicity and head of communications for the group.
Getting Harder to Get Hits
By Steve Barnes
O'Dwyer's - January 18, 2023
According to the new Propel Media Barometer, it was harder than ever for PR pros to turn a pitch into a piece of earned media in Q4 2022.
Content Marketing Awards 2022 Winners
PR Daily - January 19, 2023
The winners on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a winner in PR Daily’s Content Marketing Awards.
The Best PR and Comms Conferences to Attend in 2023
Cision - January 18, 2023
The new year brings new opportunities to attend the top PR conferences across North America and the world. There's no better place to build one's professional network and learn from industry all-stars at panels and educational events. We've put together a list of the top PR conferences and events to have on your calendar in 2023. Check out the list below.
Tackling the sustainability skills gap: Why it's critical to success, and how companies can do it
By Richard Carufel
Agility PR Solutions - January 19, 2023
Brands and businesses worldwide are aware of the importance of addressing sustainability issues—the number of companies setting science-based ESG targets has grown by a factor of 36, to more than 4,200, over the last 15 years—but fewer that 1 in 5 (17 percent) of those that have set targets are actually on track to meet them.
What can you learn from this feel-good story?
By Adam Fisher
Media First (UK) - January 19, 2023
Why has the story of a rescue dog captivated the nation? And what does it teach brands about positive and media stories?
The pitch has landed: Prepping C-suite executives for media interviews
By Katie Lundy
Muck Rack - January 19, 2023
Here are five ways you can set your C-Suite leaders up for success with interviews.
PR will be turned on its head in 2023
By Katie Mallinson
Influence (UK) - January 19, 2023
There's headline after headline predicting and tracking the impact of the economic climate on marketing spend. You don't have to work in comms to know many budgets will be affected. But this is just one of the reasons PR will be turned on its head in 2023.
PRNEWS Live Dives Inside Edelman's New Trust Barometer for 2023 [VIDEO]
By Seth Arenstein
PRNEWS - January 19, 2023
We think we know what trust means. Similarly, PR pros may believe they're knowledgable about the Edelman Trust Barometer. Still, with trust and the estimable Barometer, there's plenty of room for exploration. As such, we were fortunate today (Jan. 19) that Tonia Ries, executive director of thought leadership at the Edelman Trust Institute and the Barometer's steward, joined us for the first PRNEWS Live of year.
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