Greetings! Your Wednesday Daily PR Brief is here - January 18, 2023
Read some of today's best PR and Comms industry news clips:
A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 (Sword and the Script Media - January 17, 2023)
Power of Earned Media - Policygenius - "That was our big break" (LinkedIn - January 18, 2023)
Twitter's Lessons for Crisis Communications (O'Dwyer's - January 17, 2023)
Today's PR authenticity is unprecedented - and worth celebrating (PR Daily - January 17, 2023)
Reaction to Damar Hamlin's Injury Reinforces the Power of Hope for PR (PRNEWS - January 18, 2023)
How to Attach the PESO Model to the Sales Funnel (Spin Sucks - January 17, 2023)
50 shades of greenwashing – study shows consumers don't believe brand claims (PRmoment (UK) - January 16, 2023)
Crisis Review: The Top 21 Crises Of 2022 (Part 2 Of 3) (PRovoke Media - January 18, 2023)
10 upcoming can't-miss events for PR pros in 2023 (Muck Rack - January 18, 2023)
Your Ultimate Guide to Brand Perception (Mention - January 18, 2023)
Landis Team's Thoughts on ChatGPT (Landis Communications - January 18, 2023)
Internal communication feels tough right now (Influence - January 17, 2023)
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Summary Section:
A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023
By Frank Strong
Sword and the Script Media - January 17, 2023
If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful.
Power of Earned Media - Policygenius - "That was our big break"
By Christophe Abiragi
LinkedIn - January 18, 2023
This is part of an ongoing series where I'm gathering stories that show the amazing impact of earned media. This one is pretty interesting in that the origins of the story begin on Twitter, so we're able to see exactly how proactive relationship building with journalists can reap huge dividends.
Twitter's Lessons for Crisis Communications
By Alex Stanton
O'Dwyer's - January 17, 2023
Seven teachable moments from Elon Musk's recent imbroglio of controversies that can be applied to crisis communications situations.
Today's PR authenticity is unprecedented - and worth celebrating
By Luka Ladan
PR Daily - January 17, 2023
In 2023, Americans have never been closer to their influencers — whether they're Hollywood directors or the head of Twitter. While America's uber-elite is still largely inaccessible, the emergence of new modes of communication has allowed U.S. content consumers to get a real sense of where influencers of all kinds stand on issues of the day. Love them or hate them, podcasts like "The Joe Rogan Experience" and Bill Maher's "Club Random" are tearing down the walls of traditional media, which for so long has inundated people with corporate jargon and PR speak with little substance.
Reaction to Damar Hamlin's Injury Reinforces the Power of Hope for PR
By Jon Hendl
PRNEWS - January 18, 2023
Hope is not a PR tactic, yet it's essential in communication, our author admits. Damar Hamlin's recovery proves hope's importance, he writes.
How to Attach the PESO Model to the Sales Funnel
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 17, 2023
It doesn't matter what the sales funnel is called, communications is always going to be responsible for attaching the PESO Model to it. Here's how.
50 shades of greenwashing – study shows consumers don't believe brand claims
By Steve Leigh, Managing Director of Sensu Insight
PRmoment (UK) - January 16, 2023
Sensu Insight recently studied greenwashing and the devastating effect it can have on brand reputation.
Crisis Review: The Top 21 Crises Of 2022 (Part 2 Of 3)
PRovoke Media - January 18, 2023
This year's Crisis Review continues with Nestle, Adidas, Southwest Airlines, Credit Suisse, Wells Fargo, Ferrero and Foxconn.
10 upcoming can't-miss events for PR pros in 2023
Muck Rack - January 18, 2023
From an awards ceremony in London to intensive PR workshops, check out our list of the top ten PR events for the first half of 2023!
Your Ultimate Guide to Brand Perception
By Margo Ovsiienko
Mention - January 18, 2023
What product will you buy the next time you are in a supermarket — the one belonging to a respected brand or a no-name? If you don't want to risk it or experiment, you'd rather go for Coke instead of Coke-like substitute, or Lays instead of chips you've never heard of. You'd often pay more for the products you know from TV advertisements. The way you think and how you feel about a product will often influence your buying decision. That's the essence of brand perception.
Landis Team's Thoughts on ChatGPT
Landis Communications - January 18, 2023
Last week, we experimented with OpenAI’s ChatGPT, which ignited a LOT of discussion amongst our team. Read on for our initial thoughts!
Internal communication feels tough right now
By Rachel Miller
Influence - January 17, 2023
We've gone through so much as a profession in the past few years, not least communicating and advising our way through a global pandemic. As a result, I'm observing a shift in how we communicate inside organisations. Or more accurately, how employees experience internal communication and what their expectations are.
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