Hi, check out today's Daily PR Brief - January 12, 2023
Read some of today's best PR and Comms industry news clips:
Top 5 PR Trends to Watch in 2023 (MarketingProfs - January 11, 2023)
Adding Self-Awareness, Compassion to the Crisis Toolkit (O'Dwyer's - January 12, 2023)
'Have you tried listening?' (PR Daily - January 11, 2023)
Buckingham Palace's 'No Comment': Should Media Hand Over Stories for Review? (PRNEWS - January 10, 2023)
15 Valuable Data Points Agencies Look For In Clients' Google Analytics (Forbes - January 11, 2023)
Good and Bad PR: A big win for Prince Harry this week, a fail for Virgin Orbit and UK MPs (PRmoment (UK) - January 11, 2023)
Marketing trends in 2023: Comms leaders say they will focus on loyalty and authenticity (Agility PR Solutions - January 12, 2023)
PR Masters Series Podcast, Episode #70 – Stewart Hall, CEO & Managing Partner of Public Policy Holding Company Inc. (Commpro - January 11, 2023)
For PR, Is ChatGPT An Asset Or Threat? (Crenshaw Communications - January 11, 2023)
Avoiding the hurry habit (Influence (UK) - January 12, 2023)
Employee Brand Advocacy: Why Your Brand Needs It & 3 Steps To Get Started (Amendola Communications - January 11, 2023)
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Summary Section:
Top 5 PR Trends to Watch in 2023
By Nicole Paleologus
MarketingProfs - January 11, 2023
As the business and economic landscapes continue to evolve, our strategies and tactics as public relations professionals must evolve, too. Here are five trends your PR team should capitalize on to make 2023 a better year—perhaps even your best year yet.
Adding Self-Awareness, Compassion to the Crisis Toolkit
By Anne Green
O'Dwyer's - January 12, 2023
In May of 2010, BP's then-CEO uttered what must've become one of the most infamous phrases in the annals of crisis communications: "There is no one who wants this over more than I do. I would like my life back."
'Have you tried listening?'
By Allison Carter
PR Daily - January 11, 2023
We're always looking for a new tool to make our lives easier. Social listening, analytics, sentiment analysis, media databases, and on. And these are invaluable resources for understanding the full breadth of our world and our impact, of telling data-driven stories and staying on the pulse of what matters. But sometimes we need a reminder that not everything can be understood from a dashboard.
Buckingham Palace's 'No Comment': Should Media Hand Over Stories for Review?
By Nicole Schuman
PRNEWS - January 10, 2023
In the wake of the Palace's "no comment" on Prince Harry's "60 Minutes" interview, we asked: Should you see content before commenting on it?
15 Valuable Data Points Agencies Look For In Clients' Google Analytics
By Forbes Agency Council
Forbes - January 11, 2023
As ubiquitous as the use of Google Analytics is in the business world, many companies rely on their agency partners to help them make better sense of their data.
Good and Bad PR: A big win for Prince Harry this week, a fail for Virgin Orbit and UK MPs
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - January 11, 2023
Hello public relations fans and welcome along to my weekly ramble about Good and Bad PR. Second week of January and it is a big week for retail land as the supermarkets start telling us how well they did, or didn't, from the Christmas trading period. Before we get onto that though, let's look at the wider goings in PR land.
Marketing trends in 2023: Comms leaders say they will focus on loyalty and authenticity
By Richard Carufel
Agility PR Solutions - January 12, 2023
As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO! Network.
PR Masters Series Podcast, Episode #70 – Stewart Hall, CEO & Managing Partner of Public Policy Holding Company Inc.
Commpro - January 11, 2023
Today’s special guest is Stewart Hall, CEO & Managing Partner of Public Policy Holding Company Inc.
For PR, Is ChatGPT An Asset Or Threat?
By Dorothy Crenshaw
Crenshaw Communications - January 11, 2023
Everyone's talking about it, but are you using ChatGPT? Here's what it can, and cannot, do, for PR teams.
Avoiding the hurry habit
By Jenni Field
Influence (UK) - January 12, 2023
It's that time of year when we all talk about the latest trends in communication and business, what to expect from the year ahead and what to focus on.
Employee Brand Advocacy: Why Your Brand Needs It & 3 Steps To Get Started
By Katlyn Nesvold
Amendola Communications - January 11, 2023
Brand advocacy is not a new idea but many brands lack the momentum behind it. Moving into 2023 brand advocacy should be a vital part of your marketing strategy.
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